wael alfayez

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Five things to include in your digital transformation playbook

<b>In 2011, Disney World was facing declining customer satisfaction, falling revenues, and the prospect of becoming a 'quaint' tourist destination.</b><p>How …

Customer Experience

16 ad examples that prove print isn't dead

A recent study discovered that, as well as increasing positive feelings toward a brand, some print ads can even be impactful enough to implant a …

McDonald's

These three premium courses will turn you into a marketing guru for just $19

Ready to get serious about mastering powerful social media platforms for business success? The Full-Stack Marketer Bundle will give you the tools necessary to build marketing expertise and build the strategies to succeed.<p>Build marketing mastery with this brief yet comprehensive bundle for just $19 …

We're in the age of the wordless logo

With increasing frequency, MasterCard said, it would do away with using its name in the logo entirely. The focus would be more on the symbol than the words.<p>MasterCard's move reflects a wider shift among some of the most widely recognized global brands to de-emphasize the text in their logos, or …

Mastercard

How The Financial Times is dealing with the problem of ad blocking

<b>According to the IAB, around 26% of people now use ad blockers while browsing on desktop.</b><p>We recently spoke with Sacha Bunatyan, Global B2C Marketing …

Ad Blocking

Four different approaches to digital transformation: Which suits your needs?

<b>Digital transformation describes the process that traditional organisations go through in adopting the values, tools and practices of the internet</b> …

5 common mistakes clients make when using agencies to build mobile apps

There are numerous articles about mistakes agencies make when working with clients, but those lists tend to be quite big, addressing everything – from communication style and understanding the business, to skipping steps in the design and delivering untested builds.<p>At Five, we’ve been continuously …

Number26 Launches Its Bank Of The Future In 6 New Countries

If you don’t like your current bank, Number26 is here for you. The German startup has been trying to reinvent the average banking experience in Germany and Austria. It is now expanding to six new European countries — France, Greece, Ireland, Italy, Slovakia and Spain.<p>Anybody who lives in one of …

A Google engineer is reviewing USB-C cables on Amazon, and it's awesome

If you’re in the market for a USB-C cable, finding a good one can be hard. You can read reviews, but wading through those can get tedious. A Google engineer from the Pixel team is on his own Amazon review crusade to help you find the right cable, though.<p>Benson Leung not only plugs cables in to make …

USB Type-C

Infographic: Brands Should Treat Consumers as Friends, Not Age Groups

A new report from Trendera, a trend forecasting and creative marketing firm, found there's not much difference in lifestyle preferences in consumers …

The 25 best-performing CEOs in the world, according to the Harvard Business Review

To compile the ranking, HBR considered total shareholder return and the change in each company's market capitalization. This year, HBR also added a measurement of each company's environmental, social, and governance performance (using ESG scores from investment research firm Sustainalytics). …

CEOs

These pickup lines have the highest success rates, according to the dating app Hinge

A lot of people talk about opening lines, whether by debating the best thing to say to get someone's attention or by taking screenshots of the most awkward ones.<p>But Hinge, a popular dating app that introduces users to friends of friends, says it has figured out the best lines to initiate …

This mathematical law can tell you whether a company is cooking its books

Deutsche Bank is recommending a pretty simple math trick that can give you at least an indication whether something is up, even if it doesn't tell you precisely what's wrong.<p>It all rests around Benford's Law, also known as the law of natural numbers.<p>Named after physicist Frank Benford, the law says …

Deutsche Bank

This blog perfectly illustrates the two different ways people use technology

Or at least that's the premise of 2 Kinds of People, a Tumblr blog that perfectly captures exactly what those types are.<p>The blog doesn't just cover tech topics, but our favorite ones fit that bill.

Tumblr

The most efficient way to stock a home bar, according to someone who's done it

Stocking a home bar can be daunting — unless you have one of New York's savviest cocktail minds guiding your every purchase, which, thanks to this graphic curated by Eamon Rockey, you do.<p>A veteran bartender and the general manager of midtown's Betony restaurant, Rockey recently visited the B.I. …

Cocktails

14-day plan to radically improve your finances [CALENDAR]

9 ways of gathering meaningful data about your customers

Understanding your customer better isn’t as complex as you might think, but it does require a thoughtful analysis of where and how you can collect meaningful data. By better defining which aspects of their behavior or profiles are most significant to your business, you can start to measure and …

Customers

33 social media groups you should know about

Whether you’re a community manager, a social media marketer, a PR pro or a digital strategist, chances are good you could use a sounding board once in a while.<p>Joining a group of likeminded professionals is a great way to bounce around ideas, ask and answer questions and share industry news and tips.<p>…

Social Media

The ultimate Web typography guide

I’m sure you already know cool places on the Internet to find interesting, nice and fun stuff about typography and graphic design, but yet, here you are reading this article ;). But I digress. Let me present you with some of Fontyou’s favorite blogs and websites that help us stay creative, and kill …

Graphic Design

CHIP is a $9 Raspberry Pi killer

The Raspberry Pi was definitely a game changer when it hit shelves at only $35. But CHIP is hoping to make the Pi look positively pricey by comparison. The Kickstarter campaign has already blown way past its $50,000 goal. In fact, at the time of this writing its approaching $500,000. Like the Pi, …

Raspberry Pi

Snapchat, Twitter, and Facebook are at war over the future of news — and one of them tried to buy a media company

"I still think we should buy them," his tweet, which has since been deleted, read.<p>"He is on your schedule for December 15 or 16 -- We need to sell him. I have a plan."<p>Noto was most likely trying to send a direct message to Twitter CEO Dick Costolo. And the company he was interested in buying was …

Social Media

11 Trends That Are Changing the Marketing World

Successfully reported this slideshow.<p>We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.<p>35,535 views<p>Share<br>• Like<br>• Download<br>• ...<p>Published on Apr 27, 2015<p>Gwendolyn Ervin-Green, CSPO, PMP 1 year ago<p>Clipping Path …

Marketing

This Simpsons Matrix Will Help You Make Better First Impressions

There’s a reason why first impressions are a source of so much anxiety: It’s simply impossible to know how someone meeting you for the first time is …

11 simple things you can do to become a master networker

If your concept of networking is going to a cocktail party and exchanging a stack of business cards with strangers you're not actually interested in, then you're doing it wrong.<p>Building meaningful connections with smart, talented people across industries and job functions can lead to valuable …

BBC News launches new responsive website: review

<b>The BBC has finally switched off its old desktop site and is now redirecting mobile users away from its .m site to its brand new fully responsive</b> …

How Levi's Became a Brand With Staying Power

This story appears in the April 2015 issue of <i>Entrepreneur</i>. Subscribe »<p>In our consumer culture of shiny-new-object syndrome, it is increasingly unlikely that a brand will survive—much less thrive—for more than a few seasons. But for 162 years, Levi Strauss & Co. has done just that. The staying power …

University of California

BuzzFeed Pitches Advertisers On “Pound” Tech That Tracks A Story’s Viral Spread

BuzzFeed is known as the king of viral content, and today it’s sharing more details about a new technology showing how that content actually spreads.<p>By using what it calls Pound (short for Process for Optimizing and Understanding Network Diffusion), BuzzFeed promises to go beyond just counting …

What it's like to eat a $225-per-person, 3-hour dinner at Eleven Madison Park, the best restaurant in America

Food blogger Julian Fang captured the experience of dining at Eleven Madison Park in spring 2011 for his website Jewelz. He opted for the 11-course tasting menu, which today runs three and a half hours long and costs $225 per person.<p>While the menu has changed, the decadence remains. We've shared a …

Dining Rooms

15 smart questions to ask at the end of every job interview

So, when the tables are turned and the interviewer asks, "Do you have any questions for me?" take advantage of this opportunity. It's the best way to determine if you'd be happy working for this employer, and whether your goals are aligned with theirs.<p>"The very process of asking questions …

Employment