For digital marketers targeting urban audiences within emerging markets — such as India, Indonesia, and Pakistan — it’s imperative that your marketing strategy employs a dynamic approach in identifying
This is it. The time has come to prepare for the launch of your brand. It’s an exciting time, and your eyes are set on the future and the incredible potential that it holds. For success, it’s crucial get
One subscriber or 48,000 pageviews: Why every journalist should know the “unit economics” of their content
“With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together
“It’s almost like the Explore Tab that we have on Instagram,” said Facebook CEO Mark Zuckerberg in leaked audio of him describing TikTok during an all-hands meeting. But it’s not. TikTok represents a form
Not Sure If You’ve Picked a Winning Name For Your Business? Here’s How To Take the Risk Out of Branding It.
One of the most important decisions you’ll make as an entrepreneur is naming your company and your products or services. A great name can instantly help you bond with potential customers—while the wrong