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Who's In Charge? Marketing or Procurement?

Whether you’re a client looking for marketing services, or an agency pitching your wares, the question of who’s really calling the shots can be a …

Management

Want to Learn Almost Anything in 5 Minutes and Remember It Forever? Here's How

Y Combinator's Michael Nielsen uses a grade school tool to powerfully enhance his learning and retention skills.<p>If you're struggling to master a complex topic, a new language, or anything else that seems to strain your brain, Michael Nielsen has a suggestion for you: Try flashcards. Nielsen is a …

Language Learning

Every Great TED Speaker Uses These 3 Writing Techniques

Start with the structure to ensure success.<p>Every great TED talk begins with a good outline. If you want your presentation to leave a TED worthy impression, you'll need to start planning long before the day of the speech: how can you make your message memorable? What should be included in the talk? …

Public Speaking

Warning Signs Your Agency Relationship Is Heading For The Rocks

<i>This post is by Stephan Argent, President of Agency Search and Media Management Consultancy Le Riche Argent and a member of the Marketing FIRST</i> …

HeadOn

The Mobile Apps That People Regret Using

People use Grindr, Two Dots, and Reddit of their own free will. But they don’t really feel good about it, according to a joint survey by the mobile …

Apps

Before You Set New Goals, Think About What You’re Going to Stop Doing

Remember your new year’s resolutions? Are you still doing them?<p>If the answer is “no,” most likely you fell into the trap that stops most individuals from accomplishing their resolutions: not consciously taking old activities out of their schedule to make room for the new. It’s the equivalent of …

Productivity

Want Your Video to go Viral? The Rules Have all Changed

Gone are the days of the "post and pray" approach, where a brand would run a piece of video content and hold its breath for a total revenue lift.<p>Think about the online content you consume and share the most. Most likely, it's video. Whether it's a Facebook ad for something you're actually tempted …

Marketing

New Blood Test For Alzheimer's Is So Precise It Could Predict It 30 Years Ahead

It was accurate in 90% of patients tested.<p>Scientists have developed a new blood test where a tiny drop of blood could be enough to predict the onset …

Dementia

How Do Ad Agencies Rekindle Revenue Growth?

<i>This post is by Michael Farmer, Chairman of TrinityP3 USA and author of Madison Avenue Manslaughter: an inside view of fee-cutting clients,</i> …

Tips for traveling cheaper with family

A pin to make the life of those who want to read it later easier<p>Even though traveling is never cheap for families (and the bigger the family, the …

Asia Travel

Want Your Best Workers to Never Quit? Research Says It Comes Down to Asking Them 6 Simple Questions

Forget perks like nap pods and climbing walls. It's how your employees feel after asking them these questions that will make the most impact.<p>A question I get asked a lot is how to go about getting teams or whole workforces "engaged." It's a legitimate question pondered by head-scratching managers, …

This 1 Radical Idea Can Improve All Of Your Meetings Immediately

Many companies have too many meetings. This change will force people to rethink how often they are meeting and for what purpose.<p>As an executive coach, I hear a lot of reasons why senior people can't get more done: everything from direct reports who don't take initiative, bosses who have unrealistic …

10 Forward-Thinking SEO Experts You Need to Follow

Life will continually change. So will SEO best practices. At least there are two things we can always count on. Keeping up with the ever-changing …

Marketing

Your Content Marketing Isn’t Providing Results, What Can You Do?

It doesn’t seem fair, does it?You dedicate your time and resources to publishing exceptional content.You follow the content marketing experts and put …

Marketing

Managing Marketing: The challenges facing the advertising agency business model

<i>Managing Marketing is a podcast hosted by TrinityP3 Founder and Global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader,</i> …

Small Business
Entrepreneurship

10 Dumb Rules That Make Your Best People Want to Quit

<i>Sometimes the dumbest rules can drive away the best employees.</i><p>It’s hard enough to attract and hold on to good employees —but to attract and hold on …

Five Key Points To Attract Equity Investors

Ensure your Pitch Deck is world-class, with 5 Key Slides that attract Equity Investors, can be the difference between success and failure when …

Jawbone Pulls Out of Consumer Wearables Market to Focus on Clinical Health Products

Jawbone is officially exiting the consumer wearables market to focus on developing medical products for direct sale to clinical practitioners, according to a new report.<p>Speaking to <i>TechCrunch</i> on Friday, sources familiar with the matter said Jawbone's latest pivot away from its fitness tracker and …

Wearable Tech

What Is The Value Of A Virtual Amazon Dash Button?

The online retailer has rolled out digital versions of their one-click ordering system

Amazon Dash

3 Digital Marketing Strategies That Will Rule 2017

Digital marketing moves fast. Make sure you are investing in these initiatives before your competitors.<p>Online advertising saw a 7.1% gain in 2016. It's expected to grow by double digits in the next year.<p>There's a good reason for that. As consumers turn off the TV and turn on the Internet, …

Marketing

Elemeno Health is a personal assistant for hospital staff

Elemeno Health started building something akin to a personal assistant for hospital staff while in Y Combinator last summer.<p>It helps hospitals gather best practices, checklists and videos doctors and nurses need to reference in a snap, all in one place. Often these materials are locked in binders …

Instrument: From 15-Person Production Shop to 130-Employee Digital Creative Agency

<b></b>Instrument CEO Justin Lewis likens making the jump from a production shop for ad agencies to a full-fledged interactive content studio to tearing off …

UX Design

Personas Are Great (Except When They Suck)

By Michael Brenner<p>In Content Marketing<p>21<p>I recently presented at a Content Marketing conference on the topic of content marketing personalization. I …

9 Vital Customer Analytics Every Manager Should Know

To succeed and grow, a business needs to be able to acquire, retain, satisfy and engage their customers effectively. Customer analytics are vital for assessing how well your business does this. Let’s look at some of the key customer analytics in use today.<p><b>Customer satisfaction analysis</b><p>Customers who …

Customer Experience

Lobster nets £1M to scale its user-generated content licensing marketplace

U.K. startup Lobster is gearing up to scale its user-generated content licensing marketplace, as it closes a £1 million Series A. It’s expecting to have closed out the round next week, with 85 percent of the funding committed at this point and only its decision on the last few investors outstanding.<p>…

How a Tiny Company With No Marketing Built the No. 1 Product on Amazon

It's a lesson in how to sell $14.8 million worth of product in a single day with no advertising.<p>Last July, Amazon touted the success of its second annual Prime Day promotion in a press release, rattling off how much stuff people bought in different categories:<p><i>90,000 televisions</i><i>2 million toys</i><i>1</i> …

Instant Pot

Stanford Announces New Program to Discover 'Innovative Uses' for Apple Watch in Healthcare

Stanford University has opened up submissions to faculty members for an Apple Watch Seed Grant, an inaugural program "focused on innovative uses of the Apple Watch in healthcare" (via <i>Cult of Mac</i>). The program is designed to "stimulate and support" the creation of new uses for the Apple Watch in the …

Digital Health

SilverCloud raises $8.1M for digital behavioral health platform

Digital behavioral health company <b>SilverCloud</b>, which makes an online platform of mental health and wellbeing programs for health systems and …