Владислав

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7 Cold Emailing Mistakes to Avoid at All Costs--And What to Do Instead

If you're ready to start hearing back from potential leads, changing up your cold email etiquette will make all the difference.<p>I am notorious for having an incredibly low tolerance for poor communication (read: easy spelling mistakes, bad grammar, and weird email formatting). It's a strength that …

Google Drive

You think you’re clairvoyant, but your brain is just tricking you

Have you ever felt as though you predicted exactly when the light was going to turn green or sensed that the doorbell was about to ring? Imagine the possibility that these moments of clairvoyance occur simply because of a glitch in your mind's time logs.<p>What happened first — your thought about the …

The Brain

11 horrible body language mistakes that are hard to quit but you'll be glad you did

<b>• Body language is a major part of how we communicate.</b><p><b>• It's important to cultivate positive body language habits and avoid other behaviors that diminish how you appear to others.</b><p><b>• Slouching, shuffling, and aggressive eye contact are all body language habits that are best to drop.</b><p>It's not what you …

Body Language

Angry Customers Don’t Want an Apology

It’s the first rule of customer service: When something goes wrong, apologize. In many cases, the apologies continue throughout the interaction as an employee goes the extra mile to convey empathy and concern. But surprising new research shows that approach can backfire: An apology that extends …

Customer Service

How to Talk to Someone Who Refuses to Accept Reality, According to Behavioral Science

How to have a productive conversation with your local alternative facts fan.<p>Holiday family gatherings are right around the corner, which means you may soon find yourself face to face with that one kooky relative who believes that Obama is a Muslim, 9/11 was an inside job, or NASA staged the moon …

Ohio State University

What It Takes to Become a Great Product Manager

Because I teach a course on product management at Harvard Business School, I am routinely asked “What is the role of a product manager?” The role of product manager (PM) is often referred to as the “CEO of the product.” I disagree because, as Martin Eriksson points out, “Product managers simply …

Product Management

7 Life Changes I'm Making in Order to Crush 2018

What are you doing to improve your life next year?<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With 2018 literally right around the corner, it's that time of the year when people start to map out goals and game plans. My goals are very clear for the upcoming year. I'm the …

Productivity

How to Be More Productive Without Burning Out

Like many of my classmates, shortly after college, I joined the ranks of a top strategy and management consulting firm. I knew I was signing up for long hours, but the reality of that didn’t really sink until a few months in, when I asked for a vacation day to go to a friend’s wedding. My request …

Time I

Here’s How Geofencing Helps Brick-and-Mortar Stores Compete in an Increasingly Digital World

The holidays are upon us. It’s that special time of year filled with copious amounts of fruitcake, ugly Christmas sweaters and–in some …

Consulting firms will ‘decimate’ ad agencies: Confessions of a marketing consultant

As management consultancies move further into the digital advertising arena, they will make a play for media buying budgets even if they won’t openly …

The Single Most Important Brand Differentiator You Will Ever Have

In order to strengthen your market position, you need a powerful brand. To do that, you need strong brand differentiation. Here’s what you need to do.<p>If I were to ask you which television station broadcasts the most conservative news, there’s one in particular that would most likely rise to the …

TED Talks

Infographic: How Storytelling Is Helping Brands Sell More Products – Adweek

It's no secret that storytelling is a key tool for brands and marketers that want to connect with consumers—and boost sales. "There's plenty of …

Advertising Industry

Engaging Generation Z: Marketing to a New Brand of Consumer

Generation Z is widely recognized as the next consumer powerhouse. Now all 22 or younger, Gen-Zers are expected to account for about 40 percent of …

Public Relations

How to Create a High-Performance Team, According to More Than 1,000 Top Executives

Effective leaders establish and regulate the sense of urgency in their companies.<p>Peak-performance cultures maintain a sense of urgency. Urgency is a feeling people experience. Urgency is when your people believe not only that something specific needs to be accomplished, but also that that specific …

Management

Yes, You Can Make Office Politics Less Toxic

I once served on the board of a nonprofit with a group of men and women I deeply admired. Board meetings were an uninterrupted joy. Even lengthy conference calls were opportunities for spontaneous sharing, personal connection, and productive problem-solving. It was Camelot. Until it wasn’t.<p>As the …

East Africa

How Vans Became the Shoes Everyone’s Wearing—Again

In the early 2000s, the Southern California brand was irrelevant. Now it’s a $2.3 billion global powerhouse worn by pretty much everyone.<p>Back in 2002, when Rian Pozzebon, who was then a relative unknown in the sneaker community, got the offer to join Vans and help rebuild the brand’s ailing skate …

8 Ways to Increase Your Intellectual Capacity

Time invested into your personal growth is an investment in your success.<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>To become a standout success, invest in yourself. The deeper your investment, the more fit you become for sustaining your entrepreneurial journey. You can …

Self-improvement

Many Strategies Fail Because They’re Not Actually Strategies

Many strategy execution processes fail because the firm does not have something worth executing.<p>The strategy consultants come in, do their work, and document the new strategy in a PowerPoint presentation and a weighty report. Town hall meetings are organized, employees are told to change their …

Successful Leaders Share How to Get the Most Out of Networking

Ahead of our Entrepreneur Live event, we asked a few of our guests how people can best utilize conferences to their benefit.<p>2 min read<p>Going to a big conference event can be intimidating – and overwhelming. There is so much to do, so many people to see and so little time.<p>Ahead of our Entrepreneur …

Entrepreneurship

Smart Leaders Focus on Execution First and Strategy Second

“We found the perfect strategy” ranks with “And they lived happily ever after” as a perpetual myth. A strategy is never excellent in and of itself; it is shaped, enhanced, or limited by implementation. Top leaders can provide the framework and tools for a team, but the game is won on the playing …

Management

If You're Using Images In PowerPoint Presentations, You're Doing It Wrong. Here's What to Use Instead

When a picture isn't worth a thousand words.<p>Every night before bed, I wash my face, brush my teeth, and scroll endlessly through Instagram--staring at photos of friends, family, and people I will never meet. Each picture speaks volumes--some would even say a thousand words. And while I love a good …

Public Speaking

7 Tricky Work Situations, and How to Respond to Them

You know the moment: a mood-veering, thought-steering, pressure-packed interaction with a colleague, boss, or client where the right thing to say is stuck in a verbal traffic jam between your brain and your mouth.<p>Sian Beilock, president of Barnard College and author of <i>Choke</i>, found that this …

Sexual Harassment

To Be a Great Leader, You Have to Learn How to Delegate Well

One of the most difficult transitions for leaders to make is the shift from <i>doing</i> to <i>leading</i>. As a new manager you can get away with holding on to work. Peers and bosses may even admire your willingness to keep “rolling up your sleeves” to execute tactical assignments. But as your responsibilities …

Management

One Thing Coca-Cola, Geico and Under Armour Are Doing That Every Company Should Do Today

Copy these highly successful content marketing strategies to build your billion-dollar brand.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Billion-dollar brands inspire us; they give us the proof that "the sky isn't the limit." They raise the bar and help move us to bigger …

Marketing

5 Research-Based Strategies for Overcoming Procrastination

Chances are that at this very moment you’re procrastinating on something. Maybe you’re even reading this article to do so.<p>A while back, I took a year to experiment with every piece of personal productivity advice I could find. In becoming hyperaware of how I spent my time, I noticed something: I …

Procrastination

These 5 Technology Trends Dominated Discussions at Advertising Week

In recent years, marketers have played up new emerging technology like virtual reality, augmented reality and artificial intelligence during …

Digital Advertising

Rent? Buy? How Each Generation Today Prefers to Live.

Millennial home ownership rates have fallen faster than any other groups. Why? Millennials want to travel -- and drink gourmet coffee.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The housing landscape has dramatically shifted in the last few generations, from the modest, …

Real Estate

Research: For Better Brainstorming, Tell an Embarrassing Story

It was Alex Osborn, a 1960s advertising executive, who coined the term brainstorming. He passionately believed in the ability of teams to generate brilliant ideas, provided they follow four rules: members should share any idea that came to mind, build on the ideas of others, avoid criticism, and, …

Creativity

How to Stay Focused When You’re Working from Home

No commute. No drive-by meetings. No dress code. Remote working can seem like a dream — until personal obligations get in the way. These distractions are easy to ignore in an office, but at home it can be difficult to draw the line between personal and professional time.<p>Consider when you’re working …

Time Management

Should Ad Agencies Even Be Called Ad Agencies Anymore?

“The agencies in this room today will be lucky to be around in five years, much less 10, unless they radically transform the way they come to …

Advertising Industry