Christoph voellmy

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Title Tag

What is a title tag?<p>A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages …

SEO

Dry run of my #SMXLondon presentation. Super critical crowd, had to bribe them with pizza. http://t.co/fv7CoEoZHo

YouTube Creators Can Now Add a 3-Second Intro to All Their Videos

YouTube has added a new feature for content creators: they can now add a 3-second intro to all their videos. The intro will automatically start on …

The Advertiser's Guide To Surviving Reddit

If you've so far neglected the advertising and marketing opportunities on Reddit, you're not alone. Historically, the relationship between Redditors …

Anti-Adblocker-Spot mit Stromberg

Google+ Is Walking Dead

Today, Google’s Vic Gundotra announced that he would be leaving the company after eight years. The first obvious question is where this leaves Google+, Gundotra’s baby and primary project for the past several of those years.<p>What we’re hearing from multiple sources is that Google+ will no longer be …

Sharing the latest AdWords innovations

FEATURED<p>Looking for a summary of new AdWords features, big and small?<p>The AdWords Help Center has your one-stop shop!<b><br>Check it out.</b>

Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

Does an integrated search and social advertising strategy yield superior results to when they’re pursued as separate channels? This is a key question …

RT @BenedictEvans: FB now has more mobile-only than desktop-only MAUs http://t.co/O77tw8rJOb

75% of Brands' Facebook Posts Are Photos, Study Says

Ever since Facebook officially launched Timeline for businesses in 2012, brand marketers have found increasing success at engaging their audiences on …

Webrepublic: SBB macht Werbung mit Google+

Als erstes Unternehmen in der Schweiz lancieren die SBB ein neues Werbeformat von Google: die Anzeigen aus Google+ Beiträgen. Mit 12’500 Followern …

Google Trends Now Lets You Subscribe to Search Topics

Google Trends

The Rise of Promoted Content, Decline of Organic Reach, and Future of Social Measurement

Social media is no longer a completely free channel. Promoted content has taken hold, we have a Facebook organic reach crisis, and social marketing …

Mobile accounted for 28% of US PPC impressions in Q1 2014: report

<b>It’s no great secret that mobile search is becoming increasingly popular and that it will soon become more common than desktop search.</b><p>However new …

Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

Search Insights: Capturing Interest Across an Event's Lifespan

Our lives are often reflected in our digital behavior. Every search, social post, website visit, download and video view provides a window into the …

Understanding multi-device user behavior in a single view

In this constantly connected world, users can interact with your business across many digital touchpoints: websites, mobile apps, web apps...

Switzerland

The Future of Paid Search... Isn't Search

<i>Editors Note: This post uses actual examples to draw conclusions. However, nothing is set in stone when it comes to Google and Bing, so keep that in</i> …

RT @ManuelGerres: Really? ;) http://t.co/NlEx5Jbu7M

Twitter Quietly Adds Search For Timelines & Lists

Twitter continues to expand its collection of search filters with the recent addition of search for Timelines and Lists. I’m not aware of any …

Branding mit Google: Wie man die neuen Formate nutzt

Vor zwanzig Jahren erschien der erste Banner der Welt - seither hat sich die Mediennutzung fundamental verändert, Werbebudgets sind in Bewegung und YouTube ist zum neuen Massenmedium avanciert.<p>Wir zeigen, welche Entwicklungen relevant sind und wie man mit den neuen Formaten von Google dieses …

Social Marketing Isn't About Dollar-Value Returns — Here's What Marketers Should Measure Instead

BII<p>Many brands are moving away from metrics that purport to measure social media as a direct sales driver.<p>Instead, they're moving toward new metrics that evaluate social media strategies in terms of audience-building, brand awareness, and customer relations.<p>In a recent report from BI Intelligence, …

Smarter remarketing with Google Analytics

Sometimes, less is more. While many marketers love the hundreds of dimensions they can use to create remarketing lists in Google An...

How to Sync Your E-Commerce Store with Your Offline Business

When possible, target the content related to specific store locations to ensure only certain members of your audience see this information.<p>Facebook allows businesses to target members of their audiences based off of a few different demographics, one of which being geographic location.<p>This is an …