Text Messaging Texting—One Small Step For Friends, One Giant Leap For BusinessForbes - Mike KappelDid you know that 76% of consumers currently receive text messages from at least one business? Five years ago, you may have scoffed at the idea of texting in business. “How unprofessional!” you might thought.
Marketing The Biggest Marketing Mistake Is Forgetting Lifetime ValueForbes - Henry DeVriesAre you flushing marketing dollars down the toilet? The biggest mistake in small business marketing is forgetting the phrase “lifetime value of a client.” Understanding this strategy can leave your cheaper
FlipboardIcon version of the Flipboard logoSearch Engine Marketing Google Makes Algorithmic Updates To Reviews In Searchmediapost.com - Laurie Sullivan Google wants to tackle invalid or misleading online reviews across its search engine, so on Monday it announced an algorithmic update to rich review …
Social Media How Social Media Marketers Found Success With Facebook GroupsAdweek - Kimeko McCoy Just when marketers thought all hope was lost and that they’d never see big numbers from organic engagement on Facebook again, the app released news …
Retail Gap, J. Crew, Hudson’s Bay And The Unrelenting Collapse Of The Middle In RetailForbes - Steve DennisIt finally seems that most people have caught up to the fact that reports of retail’s death are greatly exaggerated. There is no retail apocalypse. Software is not eating retail. Brick-and-mortar stores
FlipboardIcon version of the Flipboard logoSearch Engine Marketing RBC Capital Markets Looks At Future Ad-Spending Patterns, Identifies Four Dominant Platformsmediapost.com - Laurie Sullivan Some 67% of marketers participating in a RBC Capital Markets survey of 2,000 marketing professionals conducted in September 2019 expect their online …
eCommerce The State of E-commerce cartoon | Marketoonist | Tom Fishburnemarketoonist.com This cartoon idea was suggested by Brian Fung, reacting to some interesting Google research on how even a one-second delay affects bounce rates. …
Trends Pinterest Releases New Insights on Rising Halloween Trends [Infographic] | Social Media Todaysocialmediatoday.com - Andrew Hutchinson Halloween is only weeks away, which means that people will soon be scrambling to stores to buy their costumes, their candy, and their various …
Generation Z How Generation Z Is Creating The Opportunity Of A Lifetime. Pay Attention As This Is Not A Fad But A Deep Long-Lasting Trend.Forbes - Bernhard SchroederFood, beauty products, clothes, household products, packaging and more, get ready for major industry disruption from the Generation-Z population. Gen-Z will make up 31% of the worlds population by 2021
Investing Why Pinterest Is The Next $100 Billion PlatformSeeking Alpha - Lukas Wolgram Pinterest (PINS) is a stock executing on all fronts. In the latest quarter, the company grew its user base globally by 30% YoY and grew global …
Advertising Industry Advertisers Will Spend a Lot More on Amazon in 2020, Forrester PredictsAdweek - Lisa Lacy Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow …
Shopify E-Commerce Platform Shopify Buys Warehouse-Robot StartupThe Wall Street Journal. - Jennifer SmithThe approximately $450 million acquisition of 6 River Systems will accelerate Shopify’s efforts to provide distribution services for its customers E-commerce technology company Shopify Inc. is buying robot-maker
Jack Ma Jack Ma Ends 20-Year Reign at Alibaba With $41.8 Billion Net WorthFortune - Venus Feng, Bloomberg Jack Ma is giving up the reins of Alibaba Group Holding Ltd. after presiding over one of the most spectacular creations of wealth the world has ever …
Shopify Shopify acquires 6 River Systems for $450 million to expand its AI-powered fulfillment networkVentureBeat - Emil ProtalinskiShopify today announced it is acquiring 6 River Systems, a startup focused on fulfillment automation for ecommerce and retail operations. The deal is valued at approximately $450 million — 60% in cash
GDPR Looking at 4 Major Ways GDPR Has Altered the Marketing LandscapeAdweek - Dominik Matyka A year has now passed since GDPR took effect in the EU, ushering in the most sweeping data privacy protections in a generation and transforming the …
Twitter CEO spending $100 million on digital ads says Twitter and Snap aren't 'monetizable' yetCNBC - Megan Graham Sports apparel online retailer Fanatics spends big on digital marketing, but it isn't quite seeing Snap and Twitter's audiences translate to big …
Facebook Facebook has launched its new dating service in the US. Sounds safe, right?The Guardian - Kari PaulFacebook announced on Thursday it is rolling out its newest service across the US, a platform for dating. What could go wrong? A lot, it turns out. The new service, Facebook Dating, can be accessed in
Pay Per Click Six best practices to focus on for your PPC landing pagesthedrum.com - Alan Ngo Landing pages are all around us and you will have no doubt, visited many before in the past as you browse the internet. A landing page is a website …
Long-form JournalismAmazon’s Next-Day Delivery Has Brought Chaos And Carnage To America’s Streets — But The World’s Biggest Retailer Has A Systembuzzfeednews.com - Caroline O'Donovan and Ken Bensinger Deaths and devastating injuries. A litany of labor violations. Drivers forced to urinate in their vans. Here is how Amazon’s gigantic, decentralized, …
Mobile Technology Even Amazon’s own products are getting hijacked by imposter sellersThe Verge - Josh DziezaUnder the surface, Amazon is a scene of constant warfare. A growing share of goods on the platform are sold by third parties, who compete viciously for limited real estate. Some hop onto fast-selling with
Yelp Introduces Personalized Search Resultssearchenginejournal.com - Matt Southern Yelp is giving users the option to personalize their search results based on diet, lifestyle, and accessibility. Users can set up profiles to specify …
FlipboardIcon version of the Flipboard logoTrends Email Benchmarks By Industry [TABLE] - e-Strategy Trendse-strategyblog.com - David Erickson The post Email Benchmarks By Industry [TABLE] appeared first on e-Strategy Marketing Trends.Email click-through declined for business as usual emails …
Play buttonAdvertising Industry YouTube Shared Its Top 6-Second Ads From July 2018 Through July 2019Adweek - David Cohen Automaker Subaru drove its way to the top of YouTube’s list of the best six-second ads on its platform from July 2018 through this July. The …
Codes menusearchmetrics.com - Industry News and Trends Time to read: 17 min If you use Google to search for a shopping voucher code or a product comparison, then you’ll often find that the top-ranked sites include publishers …
WalmarteMarketer Podcast: RealReal Recommerce, the Value of Ratings and Are Walmart’s Investments Working? - eMarketer Trends, &eMarketer eMarketer principal retail analyst Andrew Lipsman explains why second-hand shopping is bouncing back, and gives the most important takeaways from …
Generation X Generation X: Penetration, Preferred Social Platforms and Privacy Concerns - eMarketer Trends, Forecasts & StatisticseMarketer Adopting new technology is the norm among Generation X, and unlike digital natives, this adoption hasn’t crowded out old media. But before marketers …
Search Voice Search Optimization: 7 Ready-to-Use SEO Strategies to Rank Bettersemrush.com Voice search may have started as a small concept, but it is now one of the most important topics in the search industry. The ease to search with …
Amazon sellers advertise freebies on Facebook—just don't forget to leave a reviewMashable - Matt BinderFacebook users are being inundated with ads offering free electronics on Amazon. The catch? They need to put down money upfront and leave a review. Over the past few months, I've noticed an uptick in frequency
The Who The Who, What, When, Where and Why of US Voice Assistants - eMarketer Trends, Forecasts & StatisticseMarketer In just a few short years, Apple's Siri, Amazon Alexa and Google Assistant have gone from being virtual unknowns to familiar household names. As …
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