Vernon NivenIcon version of the Flipboard logoMarketing 5 Big Content Trends for 2020 via @JuliaEMcCoysearchenginejournal.com - Julia McCoy Here are 5 of the best content trends you should start applying to your content marketing strategy.The post 5 Big Content Trends for 2020 via …
Vernon NivenMarketing The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI 1st Edition, reviewedirishtechnews.ie - Simon Cocking By @SimonCocking review of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI 1st Edition, by Carlos Gil. This book is …
Vernon NivenMarketing The monolith myth: Why all-in-one tech suites aren’t the solutionTNW - Chris YatesThere’s a persistent myth in a relatively common word in tech – “suite.” The suggestion is that it’s a group that can operate as one cohesive entity — vendors have been slinging marketing “suites” for
Vernon NivenMarketing 13 Crucial Metrics To Determine How Good A Content Marketing Program Really IsForbes - Forbes Agency CouncilContent marketing goes hand-in-hand with analytics. One should inform the other, in a feedback loop that serves to improve both. Thanks to the amount of data that the internet currently provides to us,
Vernon NivenMarketing The Evolution of Marketing Part 1: How Digital Marketing Compares to Historical Marketing | DigitalMarketertiffanibova.com - Tiffani Bova digitalmarketer.com Have you ever watched Mad Men and wished you could have worked at a 1960s advertising agency (except without all the misogyny, …
Vernon NivenAdvertising Industry Publishers pour money into paid marketing for their subscription productsDigiday - Max Willens Publishers pivoted to subscriptions, in part, to reduce their reliance on a business dominated by Facebook and Google. Ironically, it has made them …
Vernon NivenMarketing A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)moz.com - Catalin Rosu Not long ago, my colleagues and I at Advanced Web Ranking came up with an HTML study based on about 8 million index pages gathered from the top …
Vernon NivenMarketing One subscriber or 48,000 pageviews: Why every journalist should know the “unit economics” of their contentNieman Lab - Matt Skibinski“With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together
Vernon NivenMarketing Why B2B Marketers Should Be Live Streaming Morecmswire.com - Kaya Ismail With the availability of live streaming and broadcasting technologies it's now easier than ever to reach audiences around the world with real-time …
Vernon NivenMarketing Repurposing Content: The Swiss Army Knife Of Your Marketing PlanForbes - Karina Tama - RutiglianoGreat content is the marketing tool that keeps on giving. You can get the most mileage out of a well-written blog post when you think of it as the Swiss Army knife of your overall marketing plan. Its use
Vernon NivenMarketing LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Knowsocialmediaexaminer.com - by Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social …
Vernon NivenSEO Image SEO: A Step-by-Step Guide for Ranking in Search Engines [Infographic]marketingprofs.com - Vahe Habeshian As a marketer, you want to ensure that your online content proves useful to readers—answering their questions and providing information they're …
Vernon NivenQuora How to turn Quora into a sales, leads and a traffic generator for your business - User Growthusergrowth.io Content Marketing at its core just comes down to solving the same problems that your product solves through media you create and promote. So what is …
Vernon NivenMarketing The Role Of A Website TodayForbes - T. MaxwellAs I struggled to come up with a topic for this article, I thought about my last one, where I compared social media to attending a cocktail party. There is so much talk about the importance of social for
Vernon NivenMarketing 6 Ways to Get More Organic Traffic, Without Ranking Your Websitemoz.com - Ryan Stewart A few years ago, I wrote a post here that caught some attention in the community. I argued Google appears to be ranking websites heavily based on …
Vernon NivenFlipboard Rejoice: Dark Mode on Flipboard Is Here!Inside FlipboardApple’s recent iOS 13 update brings many goodies, but one in particular will delight anyone who uses Flipboard on an iPhone or iPad: dark mode. This feature happens to be our community’s No. 1 ask, and
Vernon NivenAdvertising Industry Chatbots Can Make as Many Sales as HumansAdweek - Patrick Kulp Chatbots can match the performance of proficient human salespeople—or outperform inexperienced ones fourfold—but only when customers are unaware they …
Vernon NivenMarketing How to Write Content for Answers Using the Inverted Pyramid - Best of Whiteboard Fridaymoz.com - Dr. Peter J. Meyers If you've been searching for a quick hack to write content for featured snippets, this isn't the article for you. But if you're looking for lasting …
Vernon NivenMarketing How I Ranked For 636,363 Keywords Using This Simple Hackneilpatel.com When I started doing SEO on NeilPatel.com I used this advanced formula to rank for 477,000 keywords. Over time, my traffic started to flatline and I …
Vernon NivenSEO Why we need to think of entities and the future of SEOsearchenginewatch.com - Tereza Litsa It’s time to think of the future of SEO. What should we focus on? It’s time to find out more about entities and how they affect our SEO …
Vernon NivenGoogle Google Search Console Performance Report Data Now Less Than A Day Oldseroundtable.com - Barry Schwartz Google announced this morning that Performance Reports within Google Search Console is now going to have fresher data. Specifically it is going from …
Vernon NivenMarketing Marketing Flirts With New Structures For StorytellingForbes - Paul TalbotFew things captivate us like a good story. Marketers have been working to sprinkle the stardust of storytelling on their content since day one, and more recently have been trying to encourage conversational
Vernon NivenGoogle Google: Old Content On New Domains Is Okayseroundtable.com - Barry Schwartz John Mueller from Google was asked if it is okay for a site to have content that pre-dates when the domain name was registered or when the site first …
Vernon NivenPersonalization How Personalization Is Changing Content Marketingcontently.com Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have …
Vernon NivenMarketing 9 Marketing Lessons from Content Marketing World 2019linkedin.com What were the top tips and outcomes from Content Marketing World 2019? Data, SEO and social media were big mentions, but read on for 9 top …
Vernon NivenCustomer Experience Marketing Tech and Data Science Are Essential Building Blocks of Digital TransformationAdweek - Greg Boone This four-part series aims to help executives better understand how to succeed in digital transformation. In part one, we identified three critical …
Vernon NivenSocial Media Twitter Unveils Agency Playbook for Marketers, Ad Agencies and Social Media ManagersAdweek - David Cohen Twitter introduced its Agency Playbook on Tuesday, billing it as an essential guide to the platform for ad agencies, marketers and social media and …
Vernon NivenGoogle Docs Google Docs now displays the word count as you typeEngadget - Mariella MoonOne of the most frustrating things about Google Docs is having to manually access the menu every time you need to check if you've finally hit that essay's elusive word count. The tech giant is finally
Vernon NivenLinkedIn LinkedIn Data Scraping Ruled LegalForbes - Emma WoollacottA court has ruled that it’s legal to scrape publicly available data from LinkedIn, despite the company’s claims that this violates user privacy. San Francisco-based start-up hiQ Labs harvests user profiles
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