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Three Exceptional NYC Bars in Unexpected Locations

New York City forever defies expectations. Strolling a different street on the way from work to one's home can reveal a masked gem that's been quietly entertaining for years. One subway stop from routine might be a perfect aesthetic match for drinking and dining. Brooklyn grabs plenty of global …

New York City

How to Buy Food: The Psychology of the Supermarket

From the layout to the little old lady who hands out samples, we explain the psychological tricks the supermarket uses to get you to buy food you don't want<p><i>This is the first part of a two-part series on how to get the most of your supermarket-shopping experience. Part One discusses how supermarkets</i> …

Columbia University

Meet Samantha, Ethan App’s Sister

Samantha is a girl living in New York City. She’s old enough to drink and experienced enough to give love advice. But other than that she prefers to keep it anonymous, like Gossip Girl. Our first convo went like this:<p>Burrito in bed with a dog. Seemed human enough.<p>Samantha builds on the Ethan app, a …