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It's Time to Reboot the Commercial Shoot

The<p>marketing cost-consciousness that started in the Great Recession has intensified with the past year's uproar over production costs and …

More Than Half Of U.S. Adults Live In 'Cell Phone-Only' Households

More than half (52%) of U.S. adults live in households with cell phones, but no landline phones, according to new research from the GfK MRI Survey of …

Facebook’s Chat App Won’t Be an Overnight Sensation for E-commerce Players

Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and …

Where P&G Sees Future of Digital Going and Its Impact on Agencies, Creative

Procter & Gamble Co. Chief Brand Officer Marc Pritchard, steward of the largest ad budget on earth, started his career in finance, and after shifting …

Netflix’s Clever YouTube Prerolls Use Your Searches to Cue Up Specific Scenes From ‘Friends’

How do you make a sitcom like Friends, which went off the air 12 years ago—a year before YouTube even existed—seem relevant to YouTube users today?<p>If …

Atreyu and Falkor From 'The Neverending Story' Return to the Skies for Spotify

Children of the '80s will no doubt feel a deep pang of nostalgia when they see "The Neverending Story" characters Atreyu and Falkor soaring together …

Time Is the New Currency

If you look at life-hacking sites, you'll find that people today will do just about anything to regain a little time. The reason is simple. We're …

How Mattel Discovered Its Monster High Ghouls Were Cannibalizing Barbie

It sounds like a joke, but it's a true story: Mattel's ghoulish Monster High dolls were eating away at Barbie. When the toymaker measured the effects …

Inside the Over-the-Top Marketing Strategy for 'Deadpool'

Too much "Deadpool" marketing, you say? Moviegoers were bombarded with gifs, billboards, videos and PSAs starring Marvel's anti-hero heading into …

Why Is Facebook Engagement Suddenly Dropping?

Publishers big and small are finding that outside Facebook’s walled garden, the social landscape has become increasingly barren. When Facebook rolled …

Five Social Trends Marketers Won't Be Able to Ignore in 2016

With the year coming to an end, headlines like "The War on Advertising" and "The Perfect Storm" are becoming more common as marketers are getting the …

Here Are 4 Mobile Messaging Apps Marketers Need to Know About in 2016

When it comes to messaging, Snapchat and Facebook-owned WhatsApp and Messenger are the go-to apps of millennials and marketers alike. But …

5 Things Brands Need to Know About WeChat, China’s Mobile Giant

Facebook, Twitter, Pinterest and Snapchat are the platforms that get most of marketers' love in the U.S., but digital practitioners could learn a …

Netflix and Amazon Dominate Golden Globe Nominations as Broadcast Gets Elbowed Out

If last year's Golden Globe Awards heralded the streaming services' arrival as major television players, this year's list of nominees shows streaming …

Lee Clow on How a Holistic View Can Stave Off Brand Extinction

If Lee Clow had to point to the one thing that he was proudest of in a long and legendary career in advertising, it would be the "Here's to the Crazy …

Johnnie Walker, JetBlue and Canada Goose Are Creating Short Films to Connect With Consumers

At a time when ads are being trimmed to accommodate Snapchat and Vine, some marketers instead are playing the long game, serving up spots that run 15 …

Hot List: The 24 Digital Brands, Startups and Games That Defined 2015

Technology historians will remember 2015 as the year when we first talked about robots and drones without a sense of irony. And they’ll note it was …

Here’s a Look at How YouTube Became an Entertainment Powerhouse

Ten years ago, when YouTube made its debut, the video-sharing site was better known for its mindless cat videos than for hosting slickly produced …

Is Your Media Agency Operating at the Speed of Culture?

We've all become quite comfortable acknowledging what's now a widely adopted common truth—the velocity of change in modern media culture is so …

Rishad Tobaccowala Pinpoints the Beginnings of a Tectonic Change in Marketing

Attendees at the Digital Place-Based Advertising Association's annual Video Everywhere Summit in New York couldn't have known their minds would be …

4 Ways to Reimagine Your Company’s Organization and Keep Pace in the Digital Age

Chief digital officer. Center of excellence. Digital by design.<p>Large companies with entrenched organizational dynamics are struggling to figure out …

The 3 Symptoms of a Marketing Headache

The challenges faced by today’s marketers are, in a word, headache-inducing. Questions like “What’s the best way to go about desiloing data?” and …

How Can Marketers Be Certain Their Mobile Ads Are Actually Getting Seen?

Having addressed marketers' concerns about desktop viewability (ads that are actually seen by consumers) in 2014, the Media Rating Council is now in …

In the Age of Cord Cutting, Nielsen Plots Its Overhaul of TV’s Outdated Ad Metrics

It's been nine years since networks and advertisers agreed on the eligibility criteria for C3 and C7 TV ratings, but given the seismic shifts in the …

This New Instagram App Lets Creators Make Endlessly Looping GIFs

Even Instagram has gone crazy for GIFs.<p>Today, the Facebook-owned company launched Boomerang, an iPhone and Android app that lets users make …

The Under Armour guide to building an underdog brand that beats Adidas

Under Armour’s full-court press has propelled the athletic-wear brand past Adidas in the U.S. and put Nike squarely in its sights on the world stage, …

Nielsen Research for Facebook Shows It Now Edges TV in Reaching Millennials, Hispanics

Facebook has been going hard after marketers' TV budgets, and with some success. Now, it's coming armed with research from Nielsen suggesting it's a …

How mobile apps are driving digital growth, in 5 charts

The time spent by people on digital media is exploding right now, and according to both Forrester and comScore, it’s predominantly being driven by …

Marketers Find Success on Instagram as Consumers Spend More Time on Mobile

For marketers, Instagram has proved to be an ally. The platform allows them to quickly track how their campaigns are doing and learn from what's …