VJ Bala

253 Flips | 3 Magazines | 4 Following | 74 Followers | @vj_bala | Keep up with VJ Bala on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “VJ Bala”

Infographic: What belongs in your branding style guide

If you have market competition, you have to identify what makes your organization special.An important part of differentiating your products is …

Infographic: 6 social media marketing trends to watch | Articles | Marketing

When it comes to social media marketing, one thing is certain: Nothing lasts forever.<p>What worked last year for your marketing strategy might not this …

Statistics to punch up your content marketing game

Making a case for deeper investment in content marketing has never been easier.<p>Nearly every statistic you read shows that organizations that do …

Marketing

Ready or Not, It's Time to Embrace AI

Focus less on what could go wrong and more on what AI can do for you.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Market leaders such as Amazon, eBay and Netflix are using artificial intelligence (AI) to take their customer experience to a whole new level. Meanwhile, many …

10 Trends That Will Shape Marketing In 2018

The marketing industry has been talking about disruption for years, but 2018 is looking like a year for rearranging the decks.<p>In the past 12 months …

Comedy Central

Steve Jobs Knew How to Write an Email. Here's How He Did It | Inc.com

Undoubtedly, Apple co-founder and visionary Steve Jobs wrote several thousands of emails throughout his life. Relatively few of them have been shared with the public, and most of those are short responses to customer complaints.<p>But there are a few trails out there that show the skillful way Jobs …

News Corp

7 Essentials for Any 2018 Digital Marketing Strategy | Inc.com

In today's tech landscape, a solid digital marketing strategy has become the CMO's new bread and butter; the only question now is how to best serve it up. Your business's success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new customers, …

Marketing

Finding Your Next Gig: A Roadmap for CMOs

Vasu Jakkal, EVP & CMO, FireEye, Inc.<p>Kate Bullis, Managing Partner of Go To Marketing Practice, SEBA International Executive Search<p>Searching for a …

Top 12 marketing insights from 2017

Top 12 marketing insights from 2017 to carry you into 2018<p>Welcome to our year-end data wrap-up, a collection of our favorite industry, consumer, and …

Marketing

Top Reads to Get Your Digital Marketing in Order for 2018 | Inc.com

As we barrel towards 2018, you and your team are likely in the thick of goal setting and planning how to expand your brand awareness in the new year. It's also likely that part of your strategy for maintaining that top-of-mind awareness involves some form of digital marketing, whether it's content …

Marketing

2018 Marketing Predictions From The C-Suite

Toward the end of every year, I ask CEOs, CMOs, authors, executive recruiters and other experts from a variety of industries and backgrounds to weigh in on what will be hot for marketers in the upcoming year. From cybersecurity to AI to social media to impact in the boardroom, this year’s …

Marketing

Are CMOs Overlooking Google Plus?

“Google+ is still a thing?” This sentiment is common among both casual and frequent social media users. However, despite having the reputation of being the butt of the joke in the social media world, most Google+ (or Google Plus) users would argue that it is actually extremely useful for businesses.<p>…

Google Search

The 4 Types Of Marketing Roles In Tech

For the past several years, I’ve been conducting research on CMO roles. One area I find fascinating is the variance in the marketing role across industries and firms. Some tend to view marketing as the strategic, P&L driver of the business. Others view marketers as communication specialists. …

Marketing

New Study Identifies Key Areas Sales Organizations Should Pay Attention To Now

CEB (now Gartner) recently completed a study designed to better understand the issues sales organizations are grappling. The report, entitled “Driving Account Growth through Smarter Account Management,” suggests that while better than expected customer service helps retain a sales account, it …

Is marketing-as-a-service the future of marketing?

In the past decade no other department/component in the enterprise has changed more than Marketing. What used to be a function based on creativity and an almost comical lack of measurability is now a complex, multi-discipline, metrics-driven, function with direct bottom-line impact.<p>Not …

Why Marketers Struggle with Data-Driven Customer Strategies

Despite being more connected than ever to consumers, marketers say they are still having a tough time meeting customer expectations.With 78% of …

MilTech – Military Market Reports

Acute Ischemic Stroke Therapeutics Market report provides in-depth information about Acute Ischemic Stroke Therapeutics Market with market overview, …

Stock Markets

The new battleground for marketing-led growth

In the digital age, consumers are always shopping around. New research shows that hooking them early is the strongest path to growth.<p><b>The CEO of a</b> …

What Startups Are Looking For In CMOs

2016 saw the second consecutive increase in startup and entrepreneurship growth trends. As more startups secure outside funding, pressure on limited partners to meet their exit strategy goals has increased.<p>This stress has transferred to startup founders who now seek marketing executives who can …

Startups

The Top Five Marketing Skill Sets for 2017

Marketing skills have become an increasingly urgent topic for b-to-b CMOs. Marketing leaders are faced with a growing skills gap fueled by sweeping …

What’s Driving CMO Churn?

The growth of companies that market products to consumers is strikingly anemic compared to the mountains of dollars spent on marketing and …

The Trouble with CMOs

In 2012 a leading retailer began looking for a new chief marketing officer. The job description made the opening sound exciting: The new CMO would play a big, important role, leading the company’s efforts to boost revenues and profits. It seemed like the kind of opportunity any would-be CMO might …

2017's social media landscape in one stunning infographic

Social media, once the name we gave for a platform like Facebook, has become quite difficult to define. Even Facebook and Twitter don't typically …

Livestreaming

The Best Startup Accelerators Of 2017

Credit: Thomas Korte<p>AngelPad founder Thomas Korte, left, meets with some of the accelerator’s entrepreneurs.<p>The startup accelerator remains one of …

Startups

Organizing your marketing tech stack

Kobie Fuller Contributor<p>More posts by this contributor:<p>Startup Marketing And How Emotion Drives Customer Action<p>Figuring out how to organize your marketing stack is almost like putting together a 1,000 piece blank jigsaw puzzle — impossible.<p>A Q1 ‘17 survey by CMO Council and RedPoint Global revealed …

7 Surprising Real-World Uses for Virtual Reality

Medical training, try-before-you-buy vacations, and PTSD therapy prove that VR isn't just for gamers.<p>The virtual reality (VR) market is expected to …

Travel Guide to Bali, Indonesia

Bali is in Southeast Asia - but sometimes this Indonesian island feels like another world altogether. You can be bused straight from the airport to …