Lucie Gill

58 Added | 2 Magazines | 33 Likes | 5 Following | 4 Followers | @virtuallvg | Founder of LVGVirtual, virtual #businesssupport specialists. Helping overworked #entrepreneurs free up time for themselves. LVGVirtual.com

Don't Go Looking for Problems: Curing Your Own Pain Points Is a Good Way to Develop a New Product

Instead of looking outward to identify problems to solve and markets to serve, entrepreneurs should focus on their own frustrations. The unique solutions they come up with will have a natural market filled with customers just like them.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their …

Profit

Designer’s Guide to Images in Website Design

Why combine images with text? Successful designers know that it doesn’t take a miracle to make their work stand out – instead, it takes to know how …

UI Design

How to sell yourself in 30 seconds and leave people wanting more

How do you get people interested in you when you only have 30 seconds?<p>Whether you're in a job interview, networking at a cocktail party, or happen to …

Want Potential Customers to Remember You? Try One of These 6 Unusual Sales Tactics

These six approaches to sales conversations can refresh your selling style and improve your customer relationships.<p>One of my favorite things about sales is that you don't need to go to school to learn how to stand out from your competitors. Don't get me wrong--business school has lots of uses and …

Customers

27 Podcasts You Need To Start Listening To In 2018

Tired of listening to the same old podcasts? Here's some fresh ones that deserve your time.<p>We asked the BuzzFeed Community and BuzzFeed staff to tell us about underrated podcasts they absolutely love. We received thousands and thousands of submissions this year. (Thank you if you sent one in.) Here …

7 Step Strategy to Getting Low Cost Leads with Facebook Ads

For any business big or small lead generation is one of the most critical components and is key to survival and growth. You need leads. So where can …

23 Powerful Quotes to Get Your Creativity Flowing | Inc.com

Creativity is an elusive beast. It shows up when it feels like it, almost never when you most need it.<p>To help get your imagination pumping, I'm sharing my personal favorite quotes on creativity...<p>"From 30,000 feet, creating looks like art. From ground level, it's a to-do list." -- Ben …

Creativity

10 Social Media Tools You Need in 2018 | Inc.com

Last month, I wrote about <i>How to Leverage Social Media In 2018: A Video Marketing Guide for Brands</i> and the feedback was extremely positive. The biggest request I received was for more social media tools to help companies really take advantage of the medium.<p>And it's no wonder. Just three years ago, …

Marketing

Jeff Bezos, Steve Jobs, and Richard Branson Stick to These 6 Rules When Holding Meetings | Inc.com

Trying to run a business is all consuming. Time gets sucked up by so many different things: staff, suppliers, finance, production -- the list goes on. But, above all, meetings seem to take up so much precious time and yet often seem to achieve very little.<p>Everyone has their own idea about what …

Mark Zuckerberg

9 Thorough Guides That Will Teach You the Basics of SEO | Inc.com

If you want to get discovered online, you're going to have to learn SEO basics. Fortunately, there are plenty of resources available that will help you do just that.<p>Some of them are offered by the most prominent names in digital marketing. These guides are not listed in any particular order, they …

Social Media Marketing

Just Starting Up? 13 Low-Cost Marketing Tactics To Get Your Name Out There

One of the most important activities for any new company is marketing. You might have the best tech solution out there, but if no one knows about it, your business will never grow.<p>You may not have the budget for big advertising campaigns, but the good news is marketing doesn’t have to be expensive …

Marketing

How to Leverage Instagram in 2018

Over the past 12 months, Instagram has released a near-constant series of updates. From the Superzoom creative tool and ad stop-motion camera to …

Public Relations

11 Tricks to Create Great Facebook Ad Designs

With more than 2 billion monthly users, Facebook stands out as the most powerful player in digital marketing today. The social network giant offers …

Marketing

How to Optimize Your Facebook Business Page Right Now | Inc.com

<i>By Matt Doyle, VP and co-founder of Excel Builders.</i><p>Every business should take advantage of Facebook's Pages feature. Pages are like a profile just for your business, and there are many reasons you should be using one already. Pages show up on search engines very quickly, so if you are trying to get …

Customers

These Gmail searches can clean up even the messiest inbox

Anyone can let their inbox get away from them. Depending on how many things you have tied a particular Gmail address, one or two days of not checking could be all it takes for you to be swamped in mail you don’t really care about.<p>Luckily, Gmail has appropriately powerful search functions to help …

Google's New Meta Description Length: What You Need to Know | Inc.com

Just recently, Google expanded the length allowed in the meta description tag. That's good news for SEOs.<p>Why? Because they can use the additional text to promote their brands.<p>Even better, though: digital marketers who leave their meta description tags alone will still see an improved presence in …

Digital Marketing

Hard Work? It's Not All It's Cracked up to Be. It May Even Be Irrelevant. Here's Why.

Ever hear of how Neflix let go of many of its hardest-working employees in favor of those who most greatly impacted the company's bottom line?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>From a young age, we're raised to believe that we can accomplish pretty much anything so long as …

Employment

Humanity’s fight against climate change is failing. One technology can change that.

Iceland is cold. But it sits atop one of the world’s hottest underground regions, giving the country the ability to tap into a massive store of geothermal energy held by live volcanoes beneath Icelanders’ feet. Drill down only a few hundred meters, and trapped water will come gushing out as …

Fossil Fuels

Outrank Your Competitors on Google with This 1 Simple Strategy | Inc.com

Search engine optimization has become a necessary component of any modern digital marketing plan. If potential customers cannot easily find your website on Google, you are likely forfeiting sales to your search savvy competitors.<p>The problem for startups and small business owners is that vendors who …

SEO

Why Connecting With Local Influencers Is Crucial For Small Business

As you’re building your small business brand, one of the most important factors to success is getting your name out there. You can try your hand at search engine optimization, online marketing, billboards, radio ads and other venues, and you may find some success. But if you really want to expose …

Marketing

How Can Small Businesses Compete in the New Age of Email Marketing? 3 Ways.

Automation. Artificial intelligence. Personalization. Those are the three ways. Here are the details.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Email marketing isn’t what it used to be. Which is not to say that it's become any less effective. Quite the opposite, actually: Email …

Marketing

The Most Persuasive Sales Emails Always Follow These Strategic Copywriting Tips

“Length is strength” works as an effective slogan for hair-product advertisements, but when it comes to sale emails, the exact opposite is true.<p>Our work lives are filled with ways to do sales and marketing, whether that’s through social networks, emails, on-the-go conference calls and even text …

Marketing

2 Simple Ways Female Entrepreneurs Can Get More Funding | Inc.com

It is well established that female founders receive less funding than their male counterparts for early stage ventures, even though their companies grow faster and create more jobs. Whether anecdotal or academic, the vast majority of accounts find that female led ventures receive less money than …

Women Entrepreneurs

The Surprising Thing I Gained When I Switched to a Remote Workforce

One of the aspects of telecommuting that I didn't think of when we first started was the increase in quality hires I was able to make.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In the ever-changing theater of business, sharp HR representatives and business owners have the words …

The Workplace

4 Signs You're Overcomplicating Your Digital Marketing Strategy | Inc.com

Proactive social, reactive social, social ads, blogging, content creation - if digital marketing feels complicated, that's because it is.<p>But here's the thing. Lots of businesses, both small and large, are unknowingly making their digital marketing strategies even more complicated than they have to …

Marketing

3 Unmistakable Signs of True Leadership, According to an Author Who Interviewed 525 CEOs | Inc.com

<i>The New York Times</i> journalist Adam Bryant has been dazzling readers of his Corner Office column for a decade. He says the ambition behind it all started with a simple idea. "What if I sat down with chief executives, and never asked them about their companies?"<p>The feature quickly developed a loyal …

Leadership

A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

There’s so much to learn with social media advertising that it’s difficult to know <i>exactly</i> where to start.<p>For example, audience targeting, budgeting, …

Marketing

This app is like Shazam for fonts

WhatTheFont is a Shazam for fonts — a designer’s dream.<p>The app is a mobile version of the website previously developed by MyFonts, and recognizes any font you point at with your camera, including a variation of similar fonts to go with it. It also lets you buy the fonts you find directly through …

Facebook splitting news feed could force companies to re-think social media marketing

Facebook is trying to see if split feeds will make seeing friends' posts easier, but could cause a lower reach for business pages if fully rolled out.<p>…

Nuggets of Marketing Content Are All Around You. Here's Where to Find Inspiration | Inc.com

Having been involved in content marketing since it first emerged as a strategy, the one thing I hear more than anything is that companies find it hard to keep creating shareable content and stories that they think their target audience will find interesting.<p>They spend a lot of time and resources …