Vipul Murarka

38 Added | 2 Magazines | 11 Following | @vipulm | Keep up with Vipul Murarka on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Vipul Murarka”

Taking Your Brand Global Is Easier Than You Think

There’s a prevalent myth that I’ve encountered repeatedly in my years advising companies with intentions of going global — that it’s a massive project, one that takes extensive advance planning, and one that only the largest companies can pull off successfully. This conclusion is understandable. …

Did One Man's Greed Drive Detroit Into Bankruptcy?

Disclaimer: I have never lived in Detroit. I have, however, lived in Philadelphia. And the two cities have a remarkable amount in common. The two were founded about 20 years apart – though Detroit waited a hundred years or so before incorporating. The two occupy roughly the same land acreage – just …

The Rise Of Social Commerce: How Tweets, Pins And Likes Can Turn Into Sales

Retailers and brands are therefore increasingly focusing their attention on social commerce.<p>But, many struggle with the question: how do you convert a "like," a "tweet," or "pin" into a sale?<p>In a <b>new report</b> from <b>BI Intelligence</b>, we look at successful examples of businesses and business models for …

Social Commerce

Video Is the Next Frontier for Email Marketers

On paper, the blending of video with email marketing might make perfect sense. Opt-in email marketing takes much of the guesswork out of hitting …

Who Looks at and Clicks on Banner Ads? [Infographic]

<i>Editor's note: Sorry, folks, the information in the following infographic is a bit outdated. If you're on this page, though, that means you're</i> …

How to Build an Audience that Builds Your Business - Copyblogger

There was a time — not too long ago — when you could solve your sales problems by simply throwing money at television, print, and radio ads.<p>And that …

Marketing

The Art of Antisocial Networking

Social media takes work. Gaining followers, crafting interesting prompts, keeping up with the latest networks — it all requires a certain skill. But …

They’re Alive! Harvested Produce Still Respond to Light

Fruits and vegetables on grocery store shelves may have left the farm but that doesn’t mean they’re inert.<p>It turns out cabbage, blueberries, spinach …

Being Digital Demands You Be More Human

The halls of every marketing organization are filled with rumors about the new crop of hires — computer scientists, math majors and big data experts. For them, consumers are a mass of 0s and 1s that represent online behavior that can be collected, analyzed and targeted.<p>But the one thing companies …

The Facebook Advertising Ecosystem Explained

Facebook is a daily destinations for millions and millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits.<p>Advertising on Facebook has become more sophisticated, varied, and data-intensive. Facebook has …

Digital Advertising

A Luxury Airline Manufacturer Made A Print Ad That Actually Flies

Catalogs don't have a reputation for being too exciting.<p>But with an elite mailing list of businessmen, bankers, and heads of state, Embraer wanted to go all out promoting its luxury business jet, the Lineage 1000.<p>So how did the airline manufacturer stand out?<p>It created a catalog that can actually …

Embraer

Why the Indian rupee is on a downward spiral and nobody knows how to stop it

The US Federal Reserve’s stimulus exit timeline shook the global economy. In India, the situation is particularly dire: its stock markets experienced the sharpest fall in almost two years, bond prices fell so much that trading had to be halted, and the value of the rupee fell to a record low. The …

Economy

Facebook Timelines Teach U.S. History

Want to bone up on the history you forgot from high school, or maybe never learned? Spending some time on Facebook might be a valid option.<p>During the …

5 Transitions Great Leaders Make That Average Leaders Don't

The secret to leadership is there aren’t any real secrets. The best leaders have simply gone to school on improving their tradecraft. While the capabilities possessed by the best leaders might seem otherworldly to many, they are merely the outcome of hard work, experience, perspective, and yes, a …

To Guide Difficult Conversations, Try Using Compassion

“Oh no, here comes another one of <i>those</i> conversations,” you say to yourself.<p>You know what I’m talking about — we all have to face them from time to time, and they can be the bane of a leader’s existence. Imagine that you’re leading a project and one member of your group has been aggressive and …

Flipboard For Businesses, Professionals and Job Seekers

Inside Flipboard / June 19, 2013<p>“Flipboard For You” is our bi-weekly series highlighting how different groups of people can make the most out of …

Pepsi Mocks Coke’s Super Bowl Campaign, Coke Fires Back

Long-time Super Bowl adversaries Pepsi and Coca-Cola haven’t kept their jabs confined to official game-day commercial scripts. Today, in the lead-up to Super Bowl XLVII Pepsi–a major presence during the game with a pair of ads and the halftime show featuring Beyonce–poked at Coca-Cola’s own Super …

A Woman's Brain Was Sliced Into 7,400 Pieces For Science

Researchers use a special tool called a microtome to cut sections from a brain preserved in paraffin wax into tiny slivers 20-micrometers thick. The researchers cut the brain into over 7,400 such sections. Each highly-folded section was stained to detect cell bodies. Image courtesy of Amunts, …

McGill University

The Art of Product Management

Many start up Product Managers are lone wolf types. They work alone, part of a team, but the only one in that team doing what they do. Shuttling …

Product Management

The Art of Decision Making as a Product Manager

Product managers have to make many decisions every day, including product prioritization decisions, product design decisions, bug triage decisions, …

An AstraZeneca And Bristol-Myers Diabetes Trial Is A Dud

In a setback to an important joint venture between Bristol-Myers Squibb and AstraZeneca, the top-line results of a large, late-stage study of their Onglyza diabetes drug failed to show superiority in reducing cardiovascular deaths, heart attacks and strokes compared to a placebo in Type 2 diabetes …

Why Successful Companies Stop Growing

We’ve all seen examples of unstoppable companies that suddenly hit the wall. Growth slows down, stock prices start to decline, shareholders get nervous, and the press starts to speculate that something is wrong. In some cases, like P&G and Starbucks, the board brings back a former CEO who can …

What Kind of Innovative Does Apple Have to Be?

Who’s the target audience for the new iTunes Radio? Me. My family and I have a bunch of Apple devices, a WiFi network built around an Apple Time Machine, and not enough technological savvy (or time) to figure out workarounds. I signed up for Spotify a while ago, and like it. But I can’t figure out …

The Mobile Shopping Life Cycle

Mobile is turning “path to purchase” on its head. One of the most time-honored marketing concepts, that notion that a customer takes a predictable journey toward a sales transaction (in its earliest definition, starting with <i>attention</i> to a product, then moving to <i>interest</i> in it, then <i>desire</i> for it, …

When Personalized Ads Really Work

Imagine that you’ve just looked at a really nice hotel on your favorite online travel site, but you haven’t yet booked your trip. Next, you’re off browsing other websites, and an ad for your favorite travel site pops up. Would you be more likely to go back to them and book your vacation if the …

Marketers Are Not Publishing Enough Content

Most brands face a slippery slope when it comes to their engines of content creation. We live in a day and age when the term “content marketing” stumbles out of a brand’s mouth almost as often as buzzwords like “big data” and “native advertising.” Woe the brand that is not creating, publishing and …

How Advertisers Can Maximize Mobile Conversions

In the beginning, mobile advertising was all about conversions. Remember QR codes? Vouchers? What got people excited about mobile were the opportunities that didn’t exist at all on desktop — to use location and behavioral cues to speak to the consumer on the path-to-purchase and become part of the …

Make Your Brand Story Meaningful

It’s not easy for brands to get their message across in a world of highly fragmented media and dangerously short attention spans. The brands that <i>are</i> able to forge connections with their customers are the ones who are the most gifted storytellers. What makes a story good enough to captivate and …

If Your Mobile Strategy Can Win Here, It Can Win Anywhere

As a marketer, I work to engage women online with brands and causes. Ultimately, however, we hope for more than merely sales or action: we want to build a relationship with our audience. Ideally, a brand and a woman of influence interact directly, one to one. But there’s something that’s …

Reinvent Your Company Through Culture

In both C suites and boardrooms, discussions about business performance usually center on topics like market momentum, M&A opportunities, capital management, and productivity enhancements. While these factors are important, in my experience they are best leveraged when employees are engaged, …