vipra varshney

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10 Ways to Target Moms on Twitter

Twitter can be a powerful tool for businesses to reach the ever-increasing mom market. This audience is vast – 14% of all moms are on Twitter, which …

How To Convince Your Boss To Do Content Marketing

Modern marketing is dynamic.<p>It has to be. The media we use to communicate with customers changes frequently and unexpectedly, and we need to adapt …

The Everything Guide to Twitter Cards

<i>This post originally appeared on the Buffer blog.</i><p>Here’s a riddle: When is a tweet more than a tweet?<p>We’re all pretty familiar with Twitter’s 140 characters—and of course, a photo is always an eye-catching addition. But what if your Twitter audience could sign up for your email list without ever …

The 10 Pillars To Creating a Personal Brand in a Digital World

Ever Googled yourself? What did you see? Did you like your web “you”?<p>That’s the only way some people see you today in a digital world.<p>You are defined …

3 Ways Flipboard Makes Your Content Marketing Magical

1. <b>Just “add water:”</b> You’re already creating the content—now anything you produce can be an instant digital magazine on Flipboard. Whatever the topic, your articles, photos and videos can be quickly put into a Flipboard magazine, creating a beautiful brand narrative with existing content. First, get …

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr

A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks …

80% Of Social Media B2B Leads Come From LinkedIn (Infographic)

Social media continues to grow as a lead generation avenue, and according to a new infographic from Oktopost, 80 percent of B2B leads were through …

How to Use Audiense to Analyze and Grow Your Twitter Presence

Do you want to grow your Twitter following significantly? Do you want to build a highly engaged community?What you need is a tool that is …

The Beginner's Guide to Facebook Ads for Small Businesses

Rewind the clock a few years and you’d frequently hear people suggesting that Facebook is a great marketing channel because it was free to have a presence. If you built a good Facebook page for your business and attracted lots of fans, you’d have a valuable platform to talk to potential and …

8 Types of Twitter Cards Businesses Are Using

Shares 10K<p>Do you know what a Twitter card is?<p>Do you wonder which one is a fit for your business?<p>Twitter cards enrich your tweets with additional …

How to Create an Infographic That Boosts Social Shares and Leads

Shares 4K<p>Are you considering infographics for your marketing?<p>Can you effectively communicate visually?<p>Infographics are powerful ways to get attention.<p>…

Here is Why Interactives Are the Next Big Thing in Content Marketing

This story originally appeared on Visual.ly<p>Visual content is taking the web by storm with infographics, motion graphics and micro-content<i>,</i> to name a few. It’s hard to keep track of it all.<p>While these concepts are making waves now, I’m here to talk about the next big thing: interactive graphics.<p>Here …

The Grid Uses Artificial Intelligence To Design Your Websites For You

Designing a good-looking website has never been easy, and while many services promise to let you build a site without ever having to touch any code, you quickly reach their limits if you want to have a more advanced site. The Grid, which is launching its crowdfunding campaign today, promises to do …

3 Techniques That Will Double Your Social Media Content With Half the Effort

This story originally appeared on KISSmetrics<p>Too often, doing social media can become a pain. This is especially true for startup environments, run by busy people with more “important” things to do than post on Twitter and check on Facebook engagement levels.<p>But we all know, deep down inside, that …

15 Best Browser Extensions for Social Media Marketers

<i>This post originally appeared on the Buffer blog.</i><p>There are a few actions I perform over and over again as I work through my social media marketing plan. Do you know the feeling? You click on the same few buttons or type in the same URL.<p>And then, one day, someone shows you a browser extension that …

How to Design the Best Website Possible (Infographic) | Inc.com

Designing a website that will really pop with visitors is a juggling act that requires equal attention to appearance and functionality.<p>Your goal should be to create a polished layout that is both intuitive and visually compelling. When drawing inspiration for the design of your site, it's a good …

The LinkedIn Effect: Why Social Media Is Now Mandatory for Success

Call it the “LinkedIn Effect.” Social networks like LinkedIn and Facebook have changed the nature of human interaction forever.<p>Certainly, social media is now pervasive among young and old alike for <i>social purposes</i>; it is fun, sometimes voyeuristic, and often unexpectedly entertaining. Yet for …

Over 101 Content Marketing Tools (Free & Premium) You’ll Ever Need

If you’re a blogger or an Internet marketer, you would probably know that there are hundreds of thousands of marketing tools online that makes</b> …

7 Social Media Templates to Save You Hours of Work

Whether it’s your first time running social media for a company, or you’re just looking to boost your online profile, <b>social media templates will save</b> …

Public Relations

8 Visual Content Apps to Create Stunning Images and Videos

Shares 11K<p>Do you want to present visual messages in new ways?<p>Are you looking for new design tools to help you create visual content?<p>Social media is …

300+ Awesome Free Internet Resources You Should Know

Sit back and let the hottest tech news come to you by the magic of electronic mail.<p>Prefer to get the news as it happens? Follow us on social media.

The 3 Steps to Building a Winning Brand Strategy

<i>In their book</i> Start Your Own Business<i>, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors explain the three-step process of creating a</i> …

15 Optimal Ways to Make People Like You (Backed by Science)

12 Ice Hotels That Will Make You Actually LIKE the Cold

Think cold isn’t romantic? Think again! Ice hotels are an experience that should be on every traveler’s bucket list. With the coolest amenities and epic winter wonderland activities, these frosty hotels make for the ultimate wintertime vacay. From Canada to Japan to Norway, here are 12 of the most …

Hotels

Meet The Network Of Guys Making Thousands Of Dollars Tweeting As "Common White Girls"

The Twitter illuminati that made "Alex From Target" an overnight sensation can drive millions of clicks with a simple retweet.<p>Cameron Asa is a 21-year-old communications major at the University of Tennessee. He's also the owner of Tweet Like A Girl, a Twitter account with 1.2 million followers.<p>Asa …

13 Everyday Phrases That Actually Came From Shakespeare

Whether a fan or not though, you probably use many of Shakespeare's phrases on a regular basis.<p>Here's a list of 13 popular, albeit strange, sayings The Bard coined. In fact, we say or write some of these so often, they've become clichés.<p><b>1. "Green-eyed monster"</b><p>Meaning: jealousy.<p>In "Othello," Iago …