Vinod Harith

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Bring Your Own Persona: Rethinking Segmentation for the New Digital Consumer

New products like Apple Pay are exposing user preferences for payments and sharing data. That means companies should re-think how they segment their …

Banking

Why Brands Need to Practice ‘Nimbleocity’

Brands that take bigger risks are reaping greater rewards in the world of digital marketing, write Google’s Eric Solomon and Gopi Kallayil in this …

Advertising

The Top 7 Content Marketing Struggles

These days marketers are creating a ton of content, but many lack a process for creating, managing and publishing that content.<p>In fact, just 42% of marketers say they're effective at content marketing.<p>This presentation identifies the top 7 content marketing struggles, and offers a workflow to solve …

Marketing

If You Can't Wait for VCs, Try Crowdfunding Angel Investments | Inc.com

Are startups wasting their time hoping venture capitalists will come calling?<p>Sandi MacPherson, the founder of Quibb, a news-sharing site for professionals, didn't want to wait around to find out the answer. She decided that crowdfunding her angel investments might be a viable way to keep her San …

Venture Capital

10 Lessons Every Presenter Can Learn From America’s Most Iconic Speech

Abraham Lincoln’s Gettysburg Address is more than a venerable piece of history–it’s a master class on presenting a poised, powerful speech.<p>Seven score and 11 years ago, the 16th president of the United States stood in a muddy field and made a two-minute speech that has been celebrated as one of the …

6 Tips for Creating an Effective Internet Direct Mail Campaign

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> The Direct Mail Solution<i>, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author discusses the six things your</i> …

How to Seamlessly Include Keywords in Your Web Content

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> Ultimate Guide to Optimizing Your Website<i>, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author offers</i> …

This Is What the Ultimate Sales Conversation Sounds Like

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Almost all sales involve conversations with potential buyers. <i>Sales is conversation</i>.<p>You might not realize, however, that in every conversation a salesperson has with a potential buyer, three conversations actually occur at the same</b> …

Advertising Will Soon Reach a Digital Tipping Point

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>While television continues to have its strong hold on ad dollars, digital is a rapidly growing category and there are no signs of it slowing down. Take for instance Google’s $3.2 billion cash acquisition of Nest, with many reports …

10 Things Extraordinary Bosses Give Employees | Inc.com

Good bosses have strong organizational skills. Good bosses have solid decision-making skills. Good bosses get important things done.<p>Exceptional bosses do all of the above--and more. Sure, they care about their company and customers, their vendors and suppliers. But most important, they care to an …

Employment