Vincenzo Landino

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Adidas considers Netflix as competition

In the 20 years since <b>Netflix</b> first burst on the scene, it has left a trail of disrupted companies and industries in its wake. Video rental chains were the first casualty, followed by the linear television model, DVD sales, and the entire cable TV industry, disrupted by cord-cutting. There is even …

Athletic Apparel

How to Increase Sales by Mastering the Art of Storytelling

Nothing keeps someone on the edge of their seat like a good story.That’s why people love to watch movies, read books, and binge-watch television …

To Persuade People, Tell Them a Story

Narrative Is a Powerful Way to Get a Message Across.<p>By<p>Dennis Nishi<p>Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith's department wanted funding. As associate director of P&G 's market research, Mr. Smith …

Public Speaking

Stories make effective memory techniques

Creating a little story is among the best memory techniques<p>Creating a tiny story in your mind can be a simple but very effective memory …

6 Rules For Great Storytelling, From A Moth-Approved Master Of The Form

Moth storytelling champ Margot Leitman has been hired by Facebook and others to help them learn how to spin a yarn. These are her rules.<p>Some years ago, writes Margot Leitman in her new book, <i>Long Story Short: The Only Storytelling Guide You’ll Ever Need</i>, when she was an aspiring actress in New York, …

How to Tell a Story

We are visual storytellers. All of us. It’s how we communicate, it’s how we engage, it’s how we consume. Visual stories.<p>As vloggers, video marketers, …

PING Business Conference: Storytelling in the Age of Information

<i>By Sophie Harpur</i><p>The first image of Earth, taken in 1972, caused a complete shift in mankind’s perception of the world. Storytelling too, has the …

The Art of Storytelling Meets the Science of Data Analysis

All brands have a story to tell consumers, but telling it in a way consumers want to hear can be challenging. Marketers are taking advantage of their …

The ROI of Storytelling

In Social Media Marketing and Content Marketing, an often discussed question is the ROI. Can we measure the ROI of Social Media? What is a good ROI …

Sharing the power of data through partnerships and storytelling

If you’re a data analyst, you probably believe in the power of data to make better decisions. But believing that yourself is different from inspiring …

4 Ways To Improve Storytelling When Building Your Brand

Storytelling is one of the most powerful ways to appeal to audiences.<p>It is a method used to not only share the story of who you are, what you do, and what you want to accomplish with the public, but also a way to form a personal relationship with your audience, and create an engaging and …

Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee

Who is Robert McKee? According to many, he’s the world’s foremost educator on story form and brand storytelling.<p>McKee’s students have collectively …

Show, Don’t Tell: The Surprising Secret to Creating Content that Finally Converts

Getting traffic to your content is one thing.But getting people to stick around, actually read it, and then finally convert is almost impossible …

Marketing

Video tech – the art of storytelling : Interview with Jim Dicso, CEO at SundaySky

<i>Jim Dicso, CEO at SundaySky explains the importance of video technology in today’s martech stack – making content more effective, easing out</i> …

The power of being seamless in brand integration

<b>What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent</b> …

Storytelling and Selling: Expose Your Brand, Not Your SKUs

In true holiday spirit, commerce teams are laser-focused on key performance indicators (KPI), conversions and click-to-buy metrics. This focus works …

Customer Experience

How This Woman Is Building A Self-Love Brand For Kids

Jennifer Vassel’s birthmark covers her shoulder and much of her back. When she was younger, she saw it as a flaw.<p>“I had the makeup artist doll me up for my prom. When he was done, I asked him to cover up my birthmark with foundation because I wanted to look absolutely beautiful that night,” she …

Here's Why Perfume Descriptions Are Never About Smell

Storytelling sells scents.<p>If you’re among those who shop for cosmetics online, you may have noticed fragrance descriptions like this:<p>His telegrams came repeatedly and she persisted in ignoring them. He knew what she was capable of, but she refused to work his way. This time, despite herself, she …

Can Digital Breadcrumbs Attract Perfect Prospects?

Once you have an online presence you will be leaving a trail of <i>digital breadcrumbs</i>, even if it is not something you have planned. You only need to …

2017 Brand Winners And Losers: Walmart, Wonder Woman, Levi's And More

Once again, the world of brands did not disappoint in 2017. From old stalwarts that made a comeback—hello Best Buy—to brands that refuse to die – looking at you, JC Penney. Old timers like Ford and Coke came back strong while newcomers like Square and Slack tried to find their next story, and …

Superhero Movies

7 Storytelling Structures to Improve Your Presentations (Infographic)

What your favorite plots and your next business presentation should have in common.<p>Giving presentations, whether during meetings with co-workers or to potential new clients, can often seem intimidating. But luckily, there are tried and true ways to organize your information so that it is both easy …

Public Speaking

The Executive Recruiter as Hollywood Screenwriter: Selecting Executives Using Movie Industry Methods

<b>Co-Authored by Andreas Fornwald, Partner at Ward Howell International, Head of Energy Practice</b><p>Today’s business world is dynamic, fast-paced, rapidly changing and highly unpredictable. From the destructive innovations of Über to the sudden crash and revitalization of emerging economies, from the …

How To Tell A Story On Social Media

For me, I’m only interested in one thing. The thing that binds us all together. No matter who you are or what your profession is – whether you’re an …

Social Media

Tell More, Sell More: The Art of Storytelling

Free-Photos / Pixabay<p>There are many sales tactics and techniques that you can use to bolster sales and increase profit. Storytelling remains one of …