Just how personal do customers want their experience to be with a company when making a purchase? A few years ago, customers might have said that a company’s attempts to offer a unique and personalized
Your organization has plenty of data about customer behavior that tells you what different customers do where and when. You can see when they visit you online, how long they search, and how much they But
Digital platforms like Uber and Airbnb harness the power of the internet to offer a frictionless marketplace that powerfully matches supply and demand so as to make whole new sets of assets available customers.
Quiet, well-lit, easy to maintain. Plus an enormous tile mural designed by Irma Boom. As far as public spaces go, pedestrian underpasses don’t have a stellar reputation. What in theory is a convenient
I write about the UK media, content marketing and public relations. Portrait of David Bowie photographed at the Studio of artist Dante Leonoli in Hampstead, London in September 1969. © RTNBebbington /
In our connected, customer-centric world, customers have come to expect that their needs will be met quickly and frictionlessly — especially in cities, where Instacart delivers groceries to your apartment,