Your organization has plenty of data about customer behavior that tells you what different customers do where and when. You can see when they visit you online, how long they search, and how much they But
Digital platforms like Uber and Airbnb harness the power of the internet to offer a frictionless marketplace that powerfully matches supply and demand so as to make whole new sets of assets available customers.
Quiet, well-lit, easy to maintain. Plus an enormous tile mural designed by Irma Boom. As far as public spaces go, pedestrian underpasses don’t have a stellar reputation. What in theory is a convenient
When you tell a story, three things happen in your brain -- your memories are triggered, the emotions associated with those memories are triggered and you want to take action. And in your reader’s brain,
For entrepreneurs and inventors, the beauty of an innovative new product or service seems obvious -- especially when consumers embrace it enthusiastically. But the reality of bringing an exciting product
Business leaders know that innovation is critical to the growth and success of a company. But implementing a company-wide system for even identifying innovative ideas often triggers a strong protest against
“I don’t know where I’m going from here but I promise it won’t be boring.” There are so many quotes that encapsulate the astonishing creativity of David Bowie, pop music’s greatest polymath, but for the
In our connected, customer-centric world, customers have come to expect that their needs will be met quickly and frictionlessly — especially in cities, where Instacart delivers groceries to your apartment,