Vikas Gulati

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TV, Mobile Phones and a Fundamental Change in Advertising

Alibaba and Amazon want to revolutionize India's cash-addicted culture

That consumers on the subcontinent who do have debit cards see them merely as "ATM cards" is a humorless joke among business executives across the country.<p>Typically, Indians use their debit cards to get cash from ATMs, which they then use for most payments -- from groceries to wedding gifts.<p>It's …

FinTech

Six Drivers Of The $700B Mobile Internet

<b>Editor’s note:</b> <i>Tim Merel is the managing director of Digi-Capital.</i><p>Mobile internet is all about big numbers. Revenue will more than triple to $700 billion by 2017, there was over $19 billion invested and $94 billion exits in the last 12 months, average sector returns were up to 15.6x all of the money …

Apple Loop: iPhone 6 Screens, Microsoft Office For iPad, iBeacons For MLB, Secret Scottish Apple Stores

<i>The iPhone 6 screen size is debated online, Microsoft Office arrives on the iPad, staff are being sought for the iWatch, Mavericks reaches 40%, what is happening with the sapphire production, diversity in emojis, iBeacons at MLB parks, and the secret Scottish Apple store plans are a little less</i> …

How Deep Links Could Revolutionize Mobile Advertising

One of the clunkier aspects of the mobile experience is the lack of a seamless transition from app to app.<p>For instance, when LinkedIn sends you an …

Ad Types Most Effective For Mobile

According to the DG MediaMind ‘Mobile Performance Benchmarks’ report that quantifies the relative performance of mobile ad formats, analyzing more …

IAB

Featured<p>Countdown to GDPR Compliance: IABs’ continued efforts to support the industry 05.07.18<p>Q&A: IAB’s CEO on the Need for Brands to Connect …

Digital Advertising

Android phones whip iPhone at wooing mobile ad traffic but...

Android generates the most mobile ad traffic to smartphones, though iOS is still the top money maker, says Opera Mediaworks.<p>Android generates more mobile ad traffic for smartphones than does the iPhone, according to a new report from Opera Mediaworks.<p>Looking strictly at smartphone platforms, Opera …

The Mobile Revolution Is The Biggest Tech Shift In Years, And Companies Are In A Race To Keep Up

A recent report from BI Intelligence, discusses how tech companies, social networks, and app developers are shifting business models to accommodate their growing mobile-centric user bases.<p><i>Here are some highlights from the report on mobile media consumption:</i><p>Mobile usage is at an all-time high. U.S. …

The State Of The Mobile Advertising Industry Is Strong

Targeting, tracking, and attribution technologies are beginning to come into their own. The market is still fragmented among an alphabet soup of entities including, demand-side platforms or DSPs, and supply-side platforms, SSPs. But big companies are acquiring smaller ones along with their tech …

Twitter May Be Developing An E-Commerce Service

The site posted mock-ups of what's supposedly Twitter Commerce, a new program that would allow people to purchase items through Twitter. The documents, discovered in a public area of Fancy.com's website that was not password protected, showed a "buy" button embedded directly in tweets. Customers …

Apple still smartphone champ, Android the No. 1 OS, ComScore says

Research firm ComScore has released its latest U.S. smartphone industry report, estimating that Apple remains top of the pile in the smartphone industry with a market share of 39.2 percent.<p>Based on data gathered through the company's MobiLens service -- which harvests user information based on …

Symbian

Can mobile monetize? Here are 3 key ad areas to watch

There are too many reasons to doubt that mobile monetization will work in the long run — disparity in media consumption and ad dollars, innovation in handsets and applications driving changing customer behavior, publishers facing the mobile cliff.<p>And there may be many paths to extracting economics …

Consumers love mobile, but what about advertisers? 4 top brands give their views

It’s been less than six years since Apple released the iPhone. In that short time, we’ve seen smartphones revolutionize the way we go about our daily lives. Many are wedded to their smartphones; leaving one at home seems unfathomable. But despite all of the time we spend on our smartphones, mobile …

Facebook's mobile ad revenue forecasted to skyrocket in 2013

With little more than one year of working on mobile advertising, the social network will grab nearly 30 percent of the mobile display market this year, eMarketer predicts.<p>Facebook's focus on upping its mobile ad presence over the last year seems to have paid off. Literally.<p>The social network is …

2013 will separate the strong from weak in mobile commerce

2013 is a make-or-break year for mobile startups and advertisers alike. We’re at a crossroads as brands move away from the “test phase” in the mobile space and toward real adoption into the marketing mix. Consumer smartphone adoption is approaching saturation, and the media consumption shift to …

Facebook will get 30% of all mobile ad dollars in 2013

This year, Facebook is expected to rake in three out of ten dollars spent on mobile ads in the U.S., says marketing research firm eMarketer.<p>Google will keep the lion’s share of mobile ad spend, reps from the firm said via email, taking home more than 50 percent of the total amount spent. Still, the …

Flurry launches market to match mobile advertisers with content in real-time

Flurry is launching an exchange dubbed Flurry Marketplace for its mobile advertising platform so that the right advertisers can be matched with the right content publishers. The advertisers can offer bids to buy ads in real-time and target the exact audience they want to reach.<p>San Francisco-based …

Facebook making ads more useful to mobile users, says COO Sandberg

Facebook is moving forward with plans for its mobile advertising platform even after concern from users about an oversaturation of advertising and receiving unwanted messages.<p>Sheryl Sandberg, Facebook’s chief operating officer, told reporters today the goal of the advertising platform is to …

BII REPORT: How Location-Based Data Is Making Mobile Advertising Explode

Location-enabled mobile ads have generated excitement for their effectiveness and the impressive prices they command. And many mobile ad trading platforms have recently reported triple-digit increases in location-enabled impressions.<p>In a <b>recent report</b> from <b>BI Intelligence</b> on location-based data, we …

Facebook's Sheryl Sandberg defends mobile advertising plans

Facebook's chief operating officer, Sheryl Sandberg, has said the social network stands by its mobile advertising plan, despite concerns that users …

Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad

The booming mobile advertising market grew from $1.4 billion in 2011 to $4.1 billion in 2012, and it’s projected to hit a massive $7.3 billion in 2013.<p>And almost all of it is spent on Apple’s ecosystem.<p>There’s a reason that even though Android has almost caught up to iOS in downloads, it’s still …

INFOGRAPHIC: The Mobile Advertising Ecosystem Explained

We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.<p>So, mobile advertising should be a bonanza, right? Not exactly. It has been a bit slow off the ground, and its …

MobiAD » Mobile Advertising News » Mobile Advertising Sees Enormous Growth – Spending Doubles In 2012

Mobile advertising spending more than doubled globally last year, with increases set to continue for the next four years until the market is worth …

Mobile Ad Spend Going To iOS

<i>Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today.</i><p><b>Android's Growth In The U.S. Has Stalled (Benedict Evans)</b><br>First, Android isn't really growing at all in the …

The Wall Blog | Campaign

Vodafone, ICICI Bank India launch M-Pesa mobile wallet

Vodafone India and ICICI Bank India officially roll out the M-Pesa mobile wallet, bringing the mobile money transfer and payment service to the local …

Opera: iOS Top Mobile Ad Platform, iPhone Beats Android For Ad Traffic Generation

- Apr 19, 2013<p>It’s time for Opera’s State of Mobile Advertising report for Q1 2013, and it looks like the iPhone is back on top when it comes to …