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Why A/A Testing is a Waste of Time

The title may seem a bit controversial, but this is a fairly common question I get from large (and small) companies – “Should I run A/A tests to …

Google Analytics

Google Starts To Give Marketers More Access To Data

After years of holding the data close to its vest, Google has begun to give advertisers more data to help them make better decisions and run …

Advertising Industry

5 Email Marketing Strategies to Try in 2018

There have never been more avenues available for marketing than there are these days—TV, radio, billboards, website ads, social media, and so on. But …

Marketing

Naan bread recipe

For the dough, sift the flour, sugar, salt and baking powder into a bowl. In another bowl, mix together the milk and oil.<p>Make a well in the centre of the flour mixture and pour in the liquid mixture. Slowly mix together the dough by working from the centre and incorporating the flour from the edges …

Baking

Beef rendang recipe

In a food processor combine the lemongrass, onions, garlic, ginger, galangal and chillies. Blend to a fine paste (you may need to remove the lid and push the mixture down a couple of times with spatula until the right consistency is reached).<p>Heat the sunflower oil in a large flame-proof casserole …

Recipes

13 Ways to Improve Your Social Media Profiles in One Hour or Less

Considering how much time people spend on social media everyday, it’s kind of funny—or is it sad?—that most of us find ourselves too busy to actually …

How to Make Mobile eCommerce Convert: What's Effective In Mobile Design Right Now

<i>This is the second of a two-part series on mobile conversion. In the first part, we described the most common usability mistakes made in mobile</i> …

eCommerce

7 Ways Brands and Retailers Are Adapting to the Changing Retail Environment

Gone are the days when brands and retailers were able to turn profit simply by introducing a new product to a store or opening an outpost in an …

eCommerce

Customer Lifecycle Mapping - Getting to Grips with Customers

Customer experience is the key to running a successful business just as user experience is key to developing a successful product. Customer …

Picture Perfect: TV Settings That Deliver the Ultimate Picture Quality

If you recently bought a new television, you’ll notice that things have changed when it comes to out-of-the-box TV settings.<p>It used to be that when …

Tutorials

Why Your A/B Tests Are Failing

In a 2013 study by eConsultancy & RedEye, surveying almost 1,000 client-side & agency marketers, it was found that 60% found A/B testing to be “quite …

After GDPR, here come the Unintended Consequences

There are the Obvious Results of the landmark legislation -- and then there are the hidden waves that ripple out later.

Towards the circular economy - Reports - World Economic Forum

A circular economy is an industrial system that is restorative or regenerative by intention and design. It replaces the end-of-life concept with …

Long-Term Customer Loyalty Starts (or Ends) With Your Earliest Interactions

You've spent years growing your product. Why throw all of that away by ignoring customers once they step through the door?<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There is an emerging truth in the business world: Companies that overlook onboarding will struggle to hold …

Everyone Should Try This

You know that there are multiple ways to build mobile apps using SAP Cloud Platform Mobile Service – it can be native, hybrid, web, meta-data driven …

How To Use 10 Psychological Theories To Persuade People

Influence your audience without feeling sleazy about it with these tips on social media.<p>What are we really talking about when we’re talking about conversions?<p>Persuasion, right? Influence.<p>When we talk about conversions, we are, most of the time, discussing ways we can be more persuasive, more …

Body Language

Best Ever Baked Firecracker Chicken

Steps<p>1<p>Done<p>Heat the hot sauce, sugar, soy sauce, vinegar, garlic and chili pepper flakes in a small sauce pan until the sugar has melted into the …

Top 7 Illustration Websites to Get Your Design Inspiration Dose From

The illustration is the art that creates the context ofThe post Top 7 Illustration Websites to Get Your Design Inspiration Dose From appeared first …

Recipe: The Only Pad Thai Recipe You’ll Ever Need

“There are kind of two types of cookbooks out there,” chef Jet Tila, frequent Food Network contestant, host, and judge says. “There is the ‘Yo, slap a bunch of this on this, pow, bang, zoom,’” the succession of onomatopoeias suggesting a set of haphazard, 15-minute recipes. “And then there’s the …

Recipes

Shrimp Biryani (Indian Shrimp and Rice) Recipe on Food52

<b>Author Notes:</b> As a kid I loved seafood and hated Indian food. Over the years somehow that got switched up to loving Indian food and becoming vegetarian. About a year ago I decided to make the move to pescatarianism which has opened a whole new culinary world for me. For my 30th birthday my dad made …

How to build your own Twitter bot in less than 30 minutes

Twitter bots can do a heck of a lot more than just spam trending hashtags and relentlessly follow users.<p>Take the Twisst ISS alerts bot, which sends you a direct message whenever the International Space Station will be visible at your location.<p>Or public service bots like the Earthquake Robot, which …

Social Media

De allerbeste adressen in Amsterdam om spareribs te eten

Advertentie - Lees hieronder verder<p>Een bruine kroeg zoals-ie hoort te zijn: ongecompliceerd en met zand op de grond. Desondanks is deze al best wel …

These are the 50 most innovative chief marketing officers in the world

The era of the CMO has arrived.<p>Chief marketing officers are more important to the success of global businesses — and more powerful — than ever before.<p>Marketers are not only executing on corporate strategy, but are also often among the key shapers of it.<p>And most importantly, they have to put the …

Top 10 DIY Projects That Will Teach You A Ton About Tech

DIY isn’t always the easiest way to do something, but it’s usually the most informative and educational one. This week, let’s check out some great …

5 Mental Habits That Will Make You Much Smarter, According to an MIT Neuroscientist

IQ is largely fixed, but intelligence depends on context and approach.<p>Give a person an IQ test in elementary school and again when he or she is a senior citizen and science suggests the score will remain largely unchanged. Which means, like it or not, our sheer mental horsepower is largely …

Self-improvement

Spice Grilled Chicken with Grilled Avocado

The most perfect recipe for Spice Grilled Chicken piled high with Grilled Avocado, Scallion, And Onion. My kinda way to savor the last of grilling …

What's So Sensational About Your Customer Experience?

Digitally enabled and connected customers are looking for choice, transparency, simplicity, and personalized experiences when it comes to the products and services they buy. To the digitally empowered customer, products and pricing matter less. Experiences matter more. As a consequence, 89% of …

Mongolian Beef, An “Authentic” Recipe

What, exactly, are the origins of Mongolian Beef? It’s definitely not Mongolian… In fact, in Mongolia, more often than not, meat is simply boiled and …