Vic Walia

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The Internet Of Things Could Finally Get The Common Language It Needs

In the home and beyond, it’s more important than ever that gadgets get standard ways to talk to each other. And there are signs of progress.<p>Smart home gadgets were everywhere at the CES trade show in January, from useful iterations on connected light bulbs and door locks to odder endeavors such as …

Internet of Things

Metadata & Analytics – Optimizing Personalization for Video Content and Ads: NAB Show 2016

Netflix Is Responsible For A Huge Decline In TV Viewership, Here's How Much

When conversations about Netflix come up, they’re usually about one of two things: how great the service’s original programming is or how Netflix’s …

TV

Has Netflix Changed How Americans Watch TV?

Not all that many years ago, people watched television programs at the time they aired.<p>Back when the only other option was using clunky and limited VCRs to tape shows for later viewing, binge-watching sounded like something that might require medical attention. Now, however, even the basic idea …

Fox and Disney plan to deliver a bundle of channels to Hulu

Bundles are the way of the future, according to the past and <i>The Wall Street Journal</i>, which reports that Hulu owners Fox and Disney are planning to …

'Cord-Cutters' Are Not That Radical

Consumers are shunning cable television, subscribing to Netflix and Hulu, and it’s the end of the world as we know it. Or is it?<p>Despite all the …

Sling TV gets a great cloud DVR, but there's a catch

Sling TV is sweetening its Internet-based live-TV service with a feature typically associated with more traditional cable plans: a DVR. But unlike a …

AT&T To Launch DIRECTV Now Streaming Services - Promises 'Rules-Free TV For Anyone'

Telecommunications giant AT&T has taken the wraps off a new video streaming service designed to deliver ‘TV your way’ (in the words of CEO John Stankey). Featuring dozens of channels across both TV and mobile devices, the DIRECTV Now service is targeted at the more than 20 million US households …

Hands-on with AT&T’s new DirecTV Now streaming TV service [Video]

This week AT&T officially launched its new DirecTV Now streaming TV service. Teased out in March and unveiled on Tuesday, DirecTV Now went live on Wednesday with access to up to 120+ live and on-demand channels on iPhone, iPad, Apple TV, and the web. So now that the new streaming service is here, …

Morgan Stanley thinks the tiny new video tab on the Facebook app will help it steal big money from TV

The tab, which appears at the center of the bottom menu within Facebook's mobile app (for some users), opens up a video discovery hub, where users can view popular live videos from around the world and content from their friends.<p>It may seem like an iterative design change, but Morgan Stanley's …

(VIDEO) YuMe's DSP Joins Stack For Programmatic Boom

REDWOOD CITY, CA -- 2015 was the year in which YuMe, one of the many vendors bringing technology to bear on video advertising efficiency, launched a demand-side platform (DSP), software for helping advertisers and agencies plan automated, programmatic video ad buying.<p>So what exactly does the …

Programmatic TV: What's Holding it Back?

<b>"What do you mean by programmatic TV?"</b><p>That's usually the first question I get when mentioning the new medium. And that's the thing: programmatic TV isn't even about the <i>programmatic</i> part...yet.<p>At this stage of the game, the appeal of programmatic TV is targeting. With a vast amount of consumer data …

Social is dead: What 146 startup pitches showed me about the next wave of tech companies

Over the past two weeks, I have listened to 146 startups pitch in rapid-fire succession at demo days for Y Combinator and 500 Startups.<p>Of those startups, probably five or six will emerge as the next Airbnb, Dropbox, or Reddit. The founders of the next billion-dollar startup have probably run …

Why Programmatic Is Killing Creativity In Advertising

In principle, it's simple: advertisers pick what types of people they want to reach online, set parameters around what they're willing to spend, and then let algorithm-powered software automatically buy their ads for them in live auctions, so they get the best possible price.<p>But here's the problem …

Multiple Parties In A Cookie Pool: A Race To The Bottom

advertisement<p>advertisement<p>The core of programmatic marketing is buying the right impression at the right time at the right price. These days, many …

Advertising Industry

Programmatic Storytelling: How Programmatic Is Evolving Traditional Branding

Programmatic doesn't necessarily have to mean direct response. Contributor Dax Hamman explores some trends making this tactic suitable for branding …

Reaching the Omni-Channel Consumer

Programmatic buying is set to spread like wildfire through the market for digital video ads. Online display ads are already routinely bought and sold …

Why Fintech Is One of the Most Promising Industries of 2015

Long unsung, financial tech companies that lend, process, or even create money have flooded the Inc 500.<p><i>It's been about two decades since a financial company really changed the world. Inc. 500 entrepreneurs are leading a pack of disrupters, raised in the shadow of PayPal, who will change your</i> …

Startups