victorroca

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Wal-Mart Eyes Amazon in Potentially Costly E-Commerce Battle

If the world's largest bricks-and-mortar retailer is serious about competing directly with Amazon, it may have to spend well beyond a previously announced investment target for its plan.<p>(Reuters) - Wal-Mart Stores Inc said that it would take a different approach to online growth than Amazon.com Inc …

Aldi and Lidl beat Britain's biggest supermarkets in taste test

Discount chains come out top in the Food & Drink Own Label Awards, beating Tesco and M&S<p>A survey of 11 supermarkets across Britain has revealed that budget supermarkets are winning both the quality and price war.<p>The annual <b>Grocer Food & Drink Own Label Awards</b> surveyed 1,103 own-label products and …

Las costumbres (más excéntricas) de líderes extraordinarios

Aunque sólo sea por saber qué pasos tenemos que seguir para llegar igual de lejos. O una cuarta parte de lo lejos que han llegado ellos, que seguro …

Let’s Face It: The Apple Watch Will Sell More Than A Million Units In Its First Month

As we approach AW-Day, the naysayers are coming out to put their hand in front of the bottle of champagne that will be used to christen the S.S. Apple Watch. The most prominent of those naysayers was Mark Wilson, a traditionally even-keeled fellow who, in his own way, is pushing the pro- and …

Smartwatches

Coca-Cola is redesigning its European packaging so all of its flavors look the same

Coca-Cola is changing the packaging across all its flavors — the original, Diet Coke, Coke Zero, Coca-Cola Cherry, Coca-Cola Vanilla, and the recently launched mid-calorie range Coke Life — so that they all look pretty much the same, aside from the different colors.<p>Coke says in a press release that …

Is Brand Differentiation Still Possible?

Short answer – yes it is, but not in the way it was.I haven’t met a brand manager yet who didn’t tell me that they had a differentiated product. I’m …

Marketing

Sorry, But Saving Money Won't Make You Rich

If you think you can save your way to wealth, you’re wrong. Spending less than you make is not the path to riches. Instead, wealth comes and goes as asset prices -– real estate, stocks, and bonds -– rise and fall.<p>This is why most Americans have no shot at ever being wealthy, while the …

10 Predictions About the Future of Ecommerce

Personalized shopping is changing the way we find, buy and recommend products to our friends already.<p>But from a business point of view, what's going …

Una tienda móvil de Starbucks ahora permite a los viajeros disfrutar del café sobre la marcha

<b>¿Imagina beberse una taza de café de Starbucks mientras disfruta de un tranquilo viaje en tren?</b> Ahora es posible. El gigante de las cafeterías se ha …

Forget about the Waiting List, Popular iOS Gmail Client Mailbox now Available Immediately for Everyone - App Saga

It was hard to get overly excited about Mailbox back when it first released, seeing as by the time you got on the waiting list you were probably …

Apps

42 Successful People Share The Best Advice They Ever Received

Along the way, they received some guidance that changed their views and, inevitably, got them to the top.<p>In its latest "Influencers" series, LinkedIn asked 70+ top professionals in banking, real estate, public relations, energy, technology, and media to answer the question: "What is the best advice …

¿Es efectivo el erotismo en la publicidad?

Corría el año 1885 cuando la compañía de cigarrillos W. Duke & Sons decidió insertar tarjetas en sus cajetillas con <b>fotos provocativas</b> de las …