Victoria ELD

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5 Bad Mindsets You Should Change

Zak Khan<p>Read full profile<p><b>The best of the best, I want that to be me!</b><p>For some reason, the standard of work quality and results have dropped …

Self-improvement

More than 1m UK pupils do not speak English as their first language

More than a million schoolchildren in Britain do not speak English as their first language, according to official figures.<p>Data published by the …

David Foster Wallace Breaks Down Five Common Word Usage Mistakes in English

What advantage, I recently asked a trilingual writer, could you possibly find in using such an improvised, confusing, irregular patchwork of a …

4 things most native English speakers don’t know about English

I went to Paris to take a 4-week intensive TEFL course, not without hubris. Of course I could get a certification to teach English as a second …

The Things Customers Can Do Better Than You

Many firms assume that customers can do just one thing of real significance: buy their products and services. It’s time to seriously challenge that assumption, as many companies are doing by looking to customers to fuel their growth engines.<p>Facebook, for example, has close to 1 billion customers …

How to use social media to understand and engage your customers

Chief marketing officers (CMOs) who fail to realise social media's potential for customer interaction and customer retention are being left behind. …

Customer Experience Journey Map – the Top 10 Requirements

A customer experience journey map is an incredibly useful tool to understand and improve your customer experience. A great map documents your …

Using Customer Journey Maps to Improve Customer Experience

<i>Following on the first article on defining customer experience, this second installment looks at the first essential step of improving the experience you deliver, which is mapping out your customer journey.</i><p>A customer journey map is a very simple idea: a diagram that illustrates the steps your …