Victoria Ridley

7 Flips | 3 Magazines | 8 Likes | 1 Following | 4 Followers | @vickyridley | Advertising executive with a passion for travel, culture & politics. Born in Seoul, raised in London & currently living in Shanghai.

The insight: the most important part of the brief

<i>“At the heart of an effective creative philosophy is the belief that nothing is so powerful as an insight into human nature, what compulsions drive a</i> …

Here Are the Tech Companies Breaking the Bank for Super Bowl 50 Ads

According to estimates, 30 seconds will cost each company about $4.8 million.<p>If there’s one thing tech likes, it’s scale. And what has more scale than the Super Bowl? It’s a really big audience, all in one place, riveted to the screen.<p>That’s why Internet companies are willing to toss aside their …

ETHICAL FASHION FOR THE MODERNIST BY BEHNO

The common understanding is that it takes an eccentric creative character to start a clothing label. And if it’s a label standing for ethical …

Women's News (India)

20 Quotes That Will Inspire You To Truly Be Yourself

How often have you heard someone telling you to “just be yourself”? In reality, being ourself in a world that is constantly trying to make us …

Motivation

A digital marketing CEO explains why he left his 9 to 5 to start his own business

For me being an entrepreneur is built in, I don't have to learn how to be one, I just am one to the core. My mother recently told me that my sister is looking for an apartment but can't afford one in a certain area.<p>I told her to have her rent one in a place where she can afford it and AirBnB it …

Here Are the Best Books of 2015 So Far

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The Science Of Why You Should Spend Your Money On Experiences, Not Things

You don’t have infinite money. Spend it on stuff that research says makes you happy.<p>Most people are in the pursuit of happiness. There are economists who think happiness is the best indicator of the health of a society. We know that money can make you happier, though after your basic needs are met, …

Happiness