ludovico cumpas

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Self-help

The Tickle and Soothe Technique

There are lots of ways to structure a talk. This one adds instant drama--which piques the interest of your listeners.<p>You can develop more effective presentations and speeches if you borrow from successful speakers in history. Marcus Tullius Cicero, the great Roman orator, said, "Tickling and then …

Public Speaking
Business Strategy

How to Manage Employees Through Disruption | Inc.com

For entrepreneurial companies, disruption is inevitable either outwardly from technology or internally from growth. For many entrepreneurs, it's desirable, but that's not necessarily what employees desire. In fact, most employees crave stability and rhythm. And therein lies the challenge.<p>On a …

Employee Engagement

5 Surprising Things You Should Know About Generation Z | Inc.com

If you're still not sure how Generation Z is impacting your business, and your success, it's time for you to find out. While Generation Y (people born in the '80s and '90s) is now firmly established in the workplace and a force to be reckoned with, the members of Generation Z (anyone born after …

The Workplace

Demographic Targeting Is Becoming Less Effective on Social

Ad targeting and retargeting will likely be the driving force behind advertising this year. Audiences are getting more segmented, and advertisers …

Marketing

How To Help Fix Your Employee’s Time Management Problem

Being bad at time management isn’t necessarily a personal failing, it’s a skills gap that you can help coach your employee to overcome.<p>You might think that by the time people enter the workforce, they would know how to manage their time. And yet in any office, there is someone who creates chaos and …

Time Management

Big Data + Analytics + Business Operations = Magic

The pace that companies generate and collect data shows no signs of slowing down.<p>These businesses are then pouring all of this data into data lakes …

4 Key Lessons On The State Of Legal Marketing And Business Development

What is the future of business development and legal marketing? That is a question many legal industry professionals have been asking themselves, but …

Business Development
Selling

Find Real Estate, Homes for Sale, Apartments & Houses for Rent - realtor.com®

× It looks like Cookies are disabled in your browser. For the best experience, please enable cookies when using our site.<p>Blocked IP Address<p>Your IP …

Real Estate

Should you hire a professional?

DIY Flooring Installation Or Hire A Professional

The Huge, Hidden Costs of Owning a Home

Newbie homeowners often don’t realize that the spending has only just begun.<p>First-time homebuyer Teresa Hair had owned her house less than two months …

Personal Finance

How Top Salespeople Land Hard-to-Get Meetings

Richard Branson famously said, “Succeeding in business is all about making connections.” Mr. Branson surely has little trouble getting anyone he wants on the phone, but the rest of us could use a little help.<p>While I was researching my new book, <i>How to Get a Meeting with Anyone</i>, I asked the top 100 …

Marketing

5 ways 'superbosses' set themselves apart from average leaders

Sydney Finkelstein, a professor at Dartmouth's Tuck School of Business, believes virtually any professional can follow their example to achieve greatness.<p>In his new book, "Superbosses: How Exceptional Leaders Master the Flow of Talent," he argues that adopting a few key behaviors can turbocharge …

Leadership
Manufacturing

Top 5 advanced skills & capabilities for supply chain

Supply chain management today demands not only technical skill, but also business acumen, a strategic mind and leadership qualities. But what are the most critical skill sets for their people and the functions they lead?<p>If you'd like download a copy of these slides, please contact us at …

Data Warehousing

The 7 Habits of Successful Content Marketers

It doesn't matter whether content marketing is your first love or a passing fancy, you need to understand how to make it part of your business' marketing mix.<p>It's quite possible that you have a day job...that's <i>not</i> content marketing. In fact, you may not have a marketing title or even employ someone …

Marketing

Customer service skills

What are the key customer service skills?<p>The key customer service skills required to deliver great customer service are subject to much attention in …

Principles of good customer service

The key to good customer service is building good relationships with your customers. Thanking the customer and promoting a positive, helpful and …

Customer Experience

Innovation through engagement, enablement and empowerment

Companies that fulfill a traditional need unconventionally like this have sprouted up where markets least expect them; thousands of businesses are …

Employee Engagement
Family Car

These 13 Bad Speaking Habits Are Killing Your Credibility

Stop sabotaging your presentations and pitches with these speaking mistakes. We've all been there, sitting in an audience listening to a speaker drone on and on, oblivious to the lack of engagement from the audience. Are you guilty of these bad habits?<p>1. Reading your Slides<p>If you are just going to …

How do I Analyze a Marketing Survey in Excel

New marketing survey: It’s the trust, stupid

If you listen to marketers and advertisers, the key to success these days is targeting. “The right ad to the right person at the right time” is the common mantra.<p>Nope, says a new survey from brand expert network Experticity, the <i>2015 Marketing Mix Survey</i>. The key driver in making a sale is the trust …

How to Frame Marketing Surveys to Stay Ahead of Your Competitors

To make a clear and decisive voice in the crowded space, marketers must align themselves with latest trends in the market. They must connect with their target audience for getting a clear picture of their current standing in the marketplace.<p>The question arises:<p>How to collect information from the …

You need to transform who your customers are.

When you’re building a product, most entrepreneurs will try and look at what their customers need. A problem they have. A challenge that must be …

Customers

The Top 8 Dos and Don'ts for Startup Marketing

Follow these tips on the right moves to make--and not to make.<p>Marketing your startup is your first priority whenever you launch a company. You have no platform and you have no existing customers. Gaining traction is an obstacle the majority of startups fail at, and it's why 90% of startups continue …

Marketing