Gopal

12 Flips | 2 Magazines | 3 Likes | 4 Following | @vgopspune | Keep up with Gopal on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Gopal”

What Salespeople Need to Know About the New B2B Landscape

Selling has always been more about the buyer than the seller. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated …

21 questions to answer before you start that mobile app

You have an idea for a mobile app that will help extend your business and reach out to new and existing customers. Great! But before you send a development team to work on it, you’ll want to make sure you’ve answered these 21 questions:<p><b>1. Do you have a release schedule?</b> Will your app have multiple …

Apps

4 Ways the Best Sales Teams Beat the Market

Customers today use an average of six channels during the buying process, and the number of channels available to them is only increasing. Competition for those customers has also increased as margins have tightened. Digital channels have upended the well-trod ruts of sales and marketing …

Why Are Some People So Critical?

Harsh critics are often talented, intelligent, and productive people. Unfortunately, they have a flaw that compels them to disparage others – almost, at times, as though they are diagnosing an illness in need of eradication. It seems they’re living according to the famous quip by Mark Twain: …

How the “internet of things” will replace the web

<i>The second in a series.</i><p>We’ve already written about why 2014 is really, finally the year that the “internet of things”—that effort to remotely control every object on earth—becomes visible in our everyday lives.<p>But most of us don’t recognize just how far the internet of things will go, from …

Internet of Things

What will CRM look like in 2015?

Advertisement<p>40 Comments<p>When I joined Salesforce.com in 2002, the question was, why isn’t enterprise software as easy to use as Amazon.com? That …

Surprise Is Still the Most Powerful Marketing Tool

Life has never been more predictable.<p>Yelp provides an early-warning system for dining out, by helping us avoid bad restaurants and alerting us to must-try items at good ones. Facebook lets us investigate a potential romantic interest before the first date. Turn-by-turn instructions from Google Maps …

The Power of Purple Pricing

Any business trying to sell its products profitably must have some idea of what sales and hence revenue would be at different prices. Suppose we double our prices. Sales will fall, but will margins go up so much that it is worth it? Suppose we halve our prices. Margins will fall, but will sales go …

The Difference Between Growth Hacking and Marketing

Like most people who do marketing for startups, I have a love-hate relationship with the term “growth hacker.” On the one hand, it has allowed startup marketers to differentiate themselves from their counterparts in corporate America. On the other, it just sounds like one of those Silicon Valley …

Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think

<b>Editor’s Note:</b> <i>David Lieb is co-founder and CEO of</i> <i>Bump</i><i>, creators of the popular app that lets people share contact information, photos, and other content by bumping their phones together.</i> <i>Bump has been downloaded more than 130 million times.</i><p>It’s been hard to ignore the massive shift in the last …

Turn Yourself Into a Star Sales Leader

You are a star salesperson. And after years of exceptional performance, you’ve just become the sales leader. How can you translate star sales performance into star sales leadership?<p>If you are like many sales leaders I’ve worked with your first impulse will be to try to clone yourself — that is to …

How to Use Temptation to Strengthen Your Willpower

I was running a leadership offsite at The Allison Inn and Spa in Oregon — one of my favorite hotels — and the food, as always, was exquisite. The carrot cake at lunch was so delicious that I ate two pieces. And when the staff brought out big, thick, gooey, homemade cookies during a break, I was …