Lena Pervukhina

23 Flips | 2 Magazines | 2 Likes | 7 Following | @versicolorlena | Keep up with Lena Pervukhina on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Lena Pervukhina”

Every Email Should Be 5 Sentences or Under. Trust Us.

There’s probably not a professional in America who doesn’t feel like email is taking over his or her life, and who hasn’t spent the better part of an …

10 Most Beautiful Beaches In The World Found at http://buff.ly/1gyuBAa via:The Most 10

Top Trends in Mobile Location-Based Advertising

The webinar addresses these key questions:<p>How precise can geotargeted display ads be?<br>• Do tighter perimeters produce stronger results?<br>• Can marketers …

Marketing

The Mobile Browser Is Dead, Long Live The App

Analytics firm Flurry has published data on mobile usage by US consumers during Q1 2014. While users are spending more time on their devices (an average of 2 hours and 42 minutes per day, up four minutes on the same period last year), how they use that time has changed as well. Only 22 minutes per …

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B tested patterns for higher conversion rates and growth

Try Being Direct instead of indecisive.<p>You can send your message with uncertainty trembling in your voice, or you can say it with confidence. If …

UX Design

Как провести аудит контекстной рекламы в Google (Инфографика)

Госдума вернулась к рассмотрению резонансного законопроекта, предлагающего ограничить рекламу гадалок, экстрасенсов, астрологов и прочих продавцов …

25 удивительных страниц с контактной информацией

Дело в том, что чем оригинальнее ваша страница «Контакты», тем больше шансов, что пользователи заинтересуются тем, что вы предлагаете. И это …

4 Side Jobs to Pad Your Paycheck

Whether you need to put a kid through college or you’re tired of rocking Ramen noodles every night for dinner, you’ve come to the decision that you …

Как написать эссе для стипендии, чтобы вам ее дали: 8 шагов к успеху

Умеете ли вы продать себя на листе текста, не превышающего 3000 знаков? Если нет, тогда вам будет полезно ознакомиться с базовыми шагами в написании …

7 Pro Tips to Make Travel More Efficient

The ability to waltz elegantly through chaotic airports like an individual actually on vacation isn't something you're born with; it is earned. …

11 ошибок в A/B тестировании, которые постоянно делают компании

Встроенная сегментация также есть в инструменте Optimizely, но функционал гораздо скромнее, чем в Google Analytics. Visual Website Optimizer …

How to Find Keyword Conversions by URL Using Google Webmaster Tools

In January Google announced that numbers will no longer be rounded in Google Webmaster Tool Search Query reports. With that announcement these …

11 трендов отельного интернет-маркетинга в 2014 году: есть к чему стремиться

Зарубежные аналитики наперебой обсуждают эту тему. Многие из называемых ими тенденций, будем надеяться, не обойдут стороной и Россию. Иногда хочется …

7 Tools for Creating an Optimized Mobile Website

Come on, be honest with yourself. Is your website really giving your visitors an optimized, intuitive experience? Or are you still serving mobile …

4 Best Practices for Mobile Email Marketing

We’ve known for a while now that mobile is a critical factor in all things marketing. This is particularly true for email marketing today. Between …

Mobile app monetization: Think business model, not ads

<i>Oliver Roup is the CEO and founder of VigLink.</i><p>According to statistics released from the Interactive Advertising Bureau, mobile advertising spend rose to $3.4 billion in 2012, up 111 percent from the prior year’s record levels, and mobile advertising now accounts for 9 percent of all digital revenue.<p>…

Six great examples of mobile marketing campaigns

<b>In advance of our The Digitals awards night on June 27th, I thought I'd present some examples of succesful mobile campaigns.</b><p>These campaigns are all …

5 Mobile Marketing Tools to Reach Customers on the Go

<i>This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and</i> …

Oracle Blogs | Oracle Marketing Cloud

Mobile App Marketing, App Retention, and Building Real Customer Relationships

Mobile app growth is stunning (and changing your business)<p>As I shared in a prior post about inbound marketing for mobile, the growth of the app …

Рейтинг самых цитируемых СМИ за апрель 2013 года

На шестую строчку переместилась газета «Комсомольская правда» (+2), опубликовавшая интервью с исполняющим обязанности главы Дагестана Рамазаном …