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Lessons in game marketing from the Ubisoft guy whose team just won 27 awards for it (interview)

Lessons in game marketing from the Ubisoft guy whose team just won 27 awards for it (interview)

VentureBeat - Dean Takahashi

Every year, the French video game publisher Ubisoft convinces gamers to spend hundreds of millions of dollars on games like Assassin’s Creed IV: Black Flag and Just Dance 2014. Tony Key, the senior vice president of sales and marketing at Ubisoft, is one of those people behind that clever marketing. …

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