Vincent Chittilappilly

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Amazon Elastic Block Store (Amazon EBS) Now Supports Cost Allocation for Snapshots

2017 Marketer’s Guide To Location Data

AdExchanger |When it comes to location-based based data, targeting is the low-hanging fruit. The ripe opportunities center on using location to …

AdTech

Getting Started With Agile Marketing Measurement

The benefits of agile measurement and marketing are clear. As an example, a McKinsey study published in Harvard Business Review rated the analytics and agility capabilities of various companies’ marketing orgs on a scale of 1 to 7; they found that being 3 points higher on the scale corresponded to …

How blockchain might be useful in marketing and advertising

Blockchain is probably best known as the technology underpinning bitcoin, but marketers see possibilities for it beyond finance.<p>Blockchain, …

Google’s ad tracking is as creepy as Facebook's. Here’s how to disable it

Google in June deleted a clause in its privacy settings that said it would not combine cookie information with personal information without consent<p>Since Google changed the way it tracks its users across the internet in June 2016, users’ personally identifiable information from Gmail, YouTube and …

1366 Business images

Reset my password<p>Please enter the email address you provided during registration and we'll send you instructions on how to reset your password.<p>← Back …

Get Faster at Responsive UI Design

Mobile devices like Apple’s latest iPad Pro was released with a larger screen size in hope to compete with the most portable of laptops. The overtake …

Wireframing

29 User Interface Design Resources: The Ultimate List

There’s a lot that goes into creating a beautiful (and usable) interface. It’s a constant balance between creating something that looks amazing and …

UI Design

Building DistributedLog: Twitter’s high-performance replicated log service

At Twitter, we’ve used replicated logs to address a range of challenging problems in distributed systems. Today we’d like to tell you about …

Databases

Top 10 Incredibly Useful Windows Programs to Have On Hand

Some apps are essential, and you use them every day. Everyone knows their names: Firefox, VLC, 7-Zip, and so on. However, there’s another class of …

A Poll of Modern Frontend Web Developer's Preferred Tools

Recently a Senior Web UI Engineer by the name of Ashley Nolan published a wonderful blog post detailing the results of a survey he conferred with …

Fastest CDN for Loading jQuery, Bootstrap

Do you use the fastest CDN for loading scripts like jQuery, Bootstrap on your site. Both these scripts power thousands of sites, and most site owners …

Ad blocking is not enough: 3 challenges Apple will face in pushing iAd

<i>Gilad is the founder and CEO of Moburst.</i><p>Back in 2010 when Apple first launched its advertising platform, the company made the festive promise to …

Digital Advertising

Are You a Project Leader or a Project Follower?

You may be in charge of the project, but that doesn’t necessarily mean that you are <i>leading</i> it. Many project managers find themselves chasing after …

Project Management

What recruitment can learn from inbound marketing

Metaphors comparing hiring great people to a battle or war are becoming a little overplayed. Yes, it’s difficult to hire talented guys and girls, but that doesn’t mean you need a hack to beat the system – you just need a change of perspective.<p>We’ve reached the same juncture the marketing industry …

5 Steps To Stop Gossip in the Workplace and Increase Productivity

Gossip has a sinking impact on employee morale and destroys business productivity. If a company has 200 employees and each employee spent one hour a day trading gossip, that would result in $160,000 of lost productivity each month. That's a loss of $1.92 million a year (based on $40 p/hr, salary & …

The Workplace

Your Work-at-Home Checklist: 9 Tips for Finishing Projects

Home is where the heart is — not always the mind.Nevertheless, this is often where some of your most important projects must be done.Productivity in …

Productivity

Service-Oriented Architecture

Like many startups, Uber began its journey with a monolithic architecture, built for a single offering in a single city. At the time, all of Uber was …

7 Secrets Of Successful Analytics-Driven Marketers

Marketing organizations are making major moves into analytics technology – many of them for the first time. For best-of-breed companies, the results have been stellar, with major boosts in marketing effectiveness, ROI and revenue. But others struggle, due in part to problems integrating data-driven …

The 10 things in advertising you need to know today

<b>1. YouTube is stepping up its war on ad blockers by forcing some people to watch ads whether they like it or not.</b>If it detects that someone using the Google Chrome web browser is using ad-blocking software, it removes the option to skip the pre-roll adverts that sometimes precede videos.<p><b>2. Here's</b> …

Ad Blocking

1st, 2nd, And 3rd Party Data – 101 Training

In the programmatic advertising space, we often throw around terms that are foreign or unfamiliar to the layman. For example, you’ve probably heard …

Sales And Marketing Software Company Infusionsoft Raises $55M

Infusionsoft, a company that makes sales and marketing software for small businesses, is announcing that it has raised $55 million in Series D funding.<p>The round was led by Bain Capital Ventures, with participation from past investors Signal Peak Ventures and Goldman Sachs, as well as Arthur …

Azalead Ends Cold Calls By Telling You Which Company Visited Your Site

Imagine how many people end up on your company’s website looking for more information about your B2B product and never call you. These visitors are incredibly useful leads for your sales team, but you just don’t know them. Meet Azalead, a French startup that tells you which company recently visited …

10 Internet Trends Impacting Marketers, According to RBC's Mark Mahaney

The self-proclaimed "world's oldest and longest lasting internet analyst," Mark Mahaney of RBC Capital Markets, dropped a series of internet trends …

SPMD Kenshoo acquires PMD Adquant

Kenshoo, a Facebook Strategic Preferred Marketing Developer, announced today that it has acquired Facebook PMD Adquant, a leading SaaS platform that …

With Stash Data Center, Atlassian Brings Git To Large Enterprises

With Stash, Atlassian has been offering a Git-based code-management solution for quite a while now. Up until now the company was mostly going after relatively small teams with this service, but today it is launching Stash Data Center, its Git solution for large enterprises.<p>Unlike the regular Stash …

10 Things In Advertising You Need To Know Today

2. <b>Google was awarded five patents this week, with one of the patents relating to tracking.</b>One patent records a user's actions and clicks as the user goes from Google's search tool through web pages.<p>3. <b>About.com's CEO Neil Vogel discusses the company's recent move into native advertising.</b>The company …

Advertising

We Asked A Bunch Of Executives What The Hottest Ad Tech Company Is, And One Startup's Name Kept Coming Up

MediaMath, a demand side platform, or DSP, was one name that kept coming up. The company provides advertisers and marketers with tools to buy ads online through a single interface.<p>CEO Joe Zawadzki founded MediaMath in 2007 and launched the first DSP that same year.<p>He was already deeply embedded in …

Startups

Animate.css

Eloquent JavaScript Teaches You JavaScript for Free

These days, there’s no dearth of great resources for learning to code. Here’s another great one, a 21-chapter book posted online and chock full of …