Val bishop

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The Secret to Delighting Customers

What motivates employees to go above and beyond the call of duty to provide a great customer experience? Disney tells a story about a little girl visiting a theme park who dropped her favorite doll over a fence. When staff retrieved the doll, she was covered in mud, so they made her a new outfit, …

Brand Positioning Through Memories

I think it’s healthy for there to be a direct relationship between memory and frequency for a brand. The more often a customer comes into contact …

How to Know If You're Working (and Living) With Purpose | Inc.com

<i>"If you deliberately plan on being less than you are capable of being, then I warn you that you'll be unhappy for the rest of your life." --Abraham Maslow</i><p>Living with purpose is one of the most self-actualized activities we can participate in. Unfortunately, it eludes many of us. I get asked many …

The Future of Marketing: 4 Things You Need to Know | Inc.com

I recently posted the 15 Greatest Marketing Innovations of All Time, so this is probably a good time for me to write about where marketing is headed. The four trends below are based on an unpublished chapter of "The End of Sales as We Know It," which I coauthored with Howard Stevens.<p><b>1. Marketing</b> …

Marketing

Shared Interests: The Rise of Collaborative Consumption

By Doug Stephens<p>Believe it or not, the average power drill is used for a total of 15 minutes over the course of its lifetime. And that’s not unusual. …

Can Retail Brands Make Every Day A Holiday Shopping Day?

When Target recently announced it was pushing back the launch of its holiday campaign, did any variation of the word “radical” dance through your head? It did for me, till I looked a little deeper at the story—turns out Target jumped the holiday gun just a bit with last year’s campaign, which …

Twitter Lets Brands Infiltrate TV Conversations Without Buying TV Ads

Twitter launched TV conversation targeting on Thursday, a feature that lets brands and networks promote tweets to users who engage in specific shows, …

6 Branding Lessons From Eurostar’s First-Ever Creative Director

Christopher Jenner defines a new role for railways and re-thinks the way we brand travel.<p>“The train that goes under the sea,” is how South African born Christopher Jenner describes Eurostar, the high-speed rail service linking London to Paris and mainland Europe. At the age of 42, the founder of …

Will Your Customers Vouch for You?

by Jill Rowley, <i>Social Selling Evangelism & Enablement, Oracle</i><p>Modern sales professionals aren’t actually sellers. They are businesspeople who provide insight to help influence what people buy.<p>This is because the buying process has changed with the evolution of the Internet and the buyer is well …

When Marketing Is Strategy

It’s no secret that in many industries today, upstream activities—such as sourcing, production, and logistics—are being commoditized or outsourced, while downstream activities aimed at reducing customers’ costs and risks are emerging as the drivers of value creation and sources of competitive …

10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy

Know what the fastest-growing demographic on Twitter is? Or how many new members join LinkedIn every second? The answers will surprise you!<p><i>Editor’s Note: This is one of the most-read leadership articles of 2013. Click here to see the full list.</i><p>If you’re managing social media for your business, it …

Why Retail Marketing Has Come Of Age...