Jayant Varma

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3 Key Traits Of An Analytics Director

<b>This blog is part of</b> <b>Aryng</b><b>’s analytics tips series for executives: CMO, Chief Product Officer, and CEO</b><p>One of my CEO friends is extremely disappointed with analytics. Not one to let such a feeling (about analytics) slide, I discovered that he had hired a chief data scientist about 18 months ago with …

The End Of Advertising As We Know It–And What To Do Now

AKQA’s Rei Inamoto argues that the thing we call advertising is over and offers four guidelines for moving into the next era, when 365-day connection, people-focused stories, and business invention will be key.<p>“How are we supposed to judge a creative idea versus a product idea?”<p>This was a question …

Slick New Overhaul Brings Rank Tracking Back To Raven Tools

Late last year, many Raven Tools users were surprised to find that Search Engine ranking data had been removed. Under pressure from Google, Raven …

Altimeter Report: The 18 Use Cases of Social CRM, The New Rules of Relationship Management | Web Strategy by Jeremiah Owyang | Digital Business

<i>18 Use Cases That Show Business How To Finally Put Customers First</i><p><b>Social and CRM: How Companies Will Manage Their Social Relationships</b><br>Over the last …

How Social Media Is Creating New Winners In Online Video

Television is no longer the only game in town for distributing and watching video. The Internet and the social web have provided content creators and advertisers with a cost-effective way to distribute video.<p>"Social" video is video that is influenced — in any part of the pipeline, from production …

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SEO: A Comprehensive Guide for Beginners

SEO.<p>You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it sounded like …

4 Tips for Writing SEO-Friendly Blog Posts

<i>This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and</i> …

Data-Driven Pinterest Tactics that Drive Sales

People love to talk about the ROI from social media. But ROI doesn’t just fall from the sky. If you want your social media efforts to drive actual sales, you need to understand how your customers and potential customers actually use social media in their purchase process. And once you have that …

20 Ways to Be More Creative on Your Blog

Between attempting to monetizing your content and trying to build your community, it’s easy to forget that at its core, blogging is an outlet for …

7 Reasons to Remove "Link Building" from Our Vocabulary

<i>Double disclaimer</i>: <i>This really is my own opinion, and may not be the official position of either Moz or Distilled.</i><p>"We’ve only built high-quality …

Why You Might Be Losing Rankings to Pages with Fewer Links, Worse Targeting, and Poor Content

Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week, I want to address a question that comes up all the time. I get so …

Internet Marketing

11 Things We Should Never Ever Do In Link Building Again

Okay friends, we need to have a little talk. I am frustrated. All of us Link Week columnists genuinely care about giving away good (and free, I might …

Use Google's Image & Mobile Optimisation Guidelines For SEO Advantage

Avoid impacting your SEO traffic while implementing Google's mobile optimisation guidelines by following this simple guide to mobile & image search …

Essential Q and A on SEO & Content Marketing for Small Businesses

The idea of making online content that is useful to people as well as easy to find and share applies to any organization whether it’s a B2B software …

Big Data Is the Only Way to Compete With Google

There is no denying Google’s unrelenting grip on Web search. It is, after all, the verb most commonly used to describe it. But Google’s impressive …

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If you don’t have video in your content mix, you’re missing out. It’s simpler to make than ever, ...<p>November 1, 2017<p>Want to know how to make …

This Is What It Would Look Like If You Dropped Manhattan Into the Grand Canyon

Tarmak007

Animals sculpture by Arran Gregory

Animals sculpture by Arran Gregory

Melting Ceramics by Livia Marin | Colossal

<p>When dropping a ceramic plate or cup we’ve all braced for the familiar sound of impact as the object explodes into a multitude of sharp fragments on …

7 tools to make your mobile app suck less

<i>This is a guest post by Xanadu founder and product strategist Mariya Yao</i><p>You put in a lot of blood, sweat, and tears to build your app only to launch and discover your product’s not the blockbuster success you fantasized it would be. Sound familiar?<p>If you’ve built an app people want yet you aren’t …

2013 Search Engine Ranking Factors

Yesterday at MozCon, I presented the results from Moz's Ranking Factors 2013 study. In this post I will highlight the key takeaways, and we will …

The Definitive Guide To Technical Mobile SEO

At SMX Advanced, I moderated a panel about technical SEO. Google’s Maile Ohye spoke about SEO best practices for technical implementation of mobile …

SEO

Google's Matt Cutts On Why Links Still Rule & How SEOs Go Wrong In Getting Them

Eric Enge has published an interview with Matt Cutts, Google's head of search spam. The interview is similar to the format he published in 2010 with …