Van Du Tran

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How restaurants can execute a successful marketing strategy

Back in the 50s, all you needed to do was put an open sign in the window and start the grill. Nowadays, the script is written differently. People want to have a good meal, an experience, and a place they can bring their friends and family to make memories.<p>So, how do you make sure that your …

What We Learned Designing a Chatbot for Banking

The truth about online banking interfaces is that they are usually terribly complex. Chatbots make it easy.<p>For the past year we were working on a …

The most important stories in advertising, January 9

Sears CEO Eddie Lampert. Reuters<p>Good morning. Here's everything you need to know in the world of advertising today.<p><b>1. This is how an iconic American brand has been driven to the edge of bankruptcy — Business Insider goes inside Sears' death spiral.</b> "The only way you see [CEO] Eddie [Lampert] is …

Advertising
Clash Royale

The Best User Experience Design Links of 2016

Conversational UI. Design leadership. Invisible design. These were just some of the many UX themes and trends we saw this year.<p>I went back and looked …

What Skills Should You Master to Be An Excellent UX/UI Designer on Earth?

Design may come in various forms. It can be a physical product, a website or even a brand facade. Therefore, no matter in any era or industry, designe …

UX Design

In 2017 Influencer Marketing Is About To Go Through The Roof

What's your influencer marketing strategy?<p>If you haven't heard, Instagram just announced they have hit the astonishing milestone of housing 600 million users. Combine that with their recent launch of Live video, and it's clear that the wildly successful "As Seen On TV" infomercial trend is taking …

Public Relations

Show Don't Tell: Marketing Strategies From the Heart | Founder's Guide

Words are a powerful tool. They carry an invisible force that can be heavy on our emotions. Whether it’s to harm or heal, the choice of words that …

Marketing

How Relevant is Good Web Design Today?

Your website is a keyhole through which people see and understand you over the internet. Not so long ago, designing a website for a business seemed …

Web Design

How the Trump Camp's Data Inexperience Helped Propel His Win

It was late afternoon on Oct. 5, two days before a leaked "Access Hollywood" recording of Donald Trump boasting about his sexual exploits would erupt …

Foursquare, Nielsen Team Up To Map Digital Ads To In-Store Visits

Location data and intelligence provider Foursquare on Monday said it’s teaming up with Nielsen to integrate Attribution by Foursquare into Nielsen's …

AdTech

You're Design Thinking Too Much

A few years ago, a piece I wrote about design thinking totally exploded. It was pretty surprising because it wasn't one of those 'Unlock the power of …

Design Thinking

User Testing for Designers

Usability testing is a helpful tool when it comes to informing and validating design decisions. What was once thought of as the responsibility of …

UX Design

[Updated] Most Anticipated Mobile Games of 2017

Mobile games will continue to evolve in 2017. From the stellar year of massive hits such as <i>Clash Royale</i> and <i>Pokemon GO,</i> we’re excited to see what else …

Mobile Gaming

Top UI Design Trends to Expect in 2017

Serif Combos by Marina Matijaca for Spelar<p>This guest column is authored by John Stone, SEO Consultant at Nirmal Web Design<p>The last couple of year saw …

UI Design

10 Social Media Predictions for 2017 (and Where You Should Be Spending Your Time)

Get the most out of your strategy.<p>Let's get the credibility stuff out of the way: I know social media. I know it because I don't just preach about it, and share posts like, "Be engaging! Tell your story!" There is an art to using social media the right way, and I've done so for big brands and small …

Marketing

2017 Predictions for Mobile Marketing and Loyalty Trends

Mobile marketing and customer loyalty are not new ideas or tactics, but the strategy behind them has been evolving dramatically in the past few …

Marketing

How to start a company with no free time

One year ago I quit my job to start Winnie, an app that connects parents with the local information they need most. At the time, my baby was just a …

Service Design, Design Thinking, Digital Design. Converting great ideas into executed projects delivering business value.

Digital technologies and consequently digital transformation reshapes every aspect of a business. The era of digital cus...

The Viral Power of Storytelling in Content Marketing

In the dark-dark city, on the dark-dark street, in the dark-dark office, there was one dark-dark company, but no one knew about it because the …

Marketing

Five Small Business Marketing and Retention Trends and ideas for 2017

Traffic, acquisition, and sales have always been critical priorities for marketers. Yet customer retention also plays a key role—but is too often …

You're Not That Special: Why Demographics Don't Matter

By Alexander Jutkowitz, CEO, Truffle Pig, Colloquial and Group SJR<p>Age matters, if you’re a connoisseur of vintage wines or enjoy pungent cheeses. Gender matters, if you’re stating your admiration for a ship (Aye captain, she’s a real beaut). But for marketers, it’s time for us to ditch this …

Flat Design. History, Benefits and Practice.

Famous artist Edgar Degas once said: «Art is not what you see, but what you make others see.» In terms of graphic design, which could be also defined …

UI Design

Facebook Says This New Feature Will Help Small Businesses

Facebook is trying to make it easier for small businesses to keep track of their customers online.<p>The social network said Tuesday that businesses can …

And Then Advertising Got Weird: What Is Oddvertising?

Why Comedy Is the Most Effective Way to Advertise<p>My director of photography and a production assistant were holding them off with sticks, the art …

5 Reasons Why Sliders Suck (and 4 Things To Do Instead)

There’s been a lot of debate in the world of web design about using a slider/carousel (see the <b>study by usability expert, Jakob Nielsen</b>). They look …

Font Pairing For Designers 101, Plus 10 Free Font Pairing Tools

It’s often said that the best designs are the ones you don’t notice. Sometimes, though, effective design is distinctly visible — striking enough to …

Typography

Stop wasting your marketing spend: Getting cross-channel analytics right (VB Live)

<b>If you can’t replay your customer’s journey, you’re in the dark when it comes to conversions. Incomplete data means attribution is essentially guesswork, and you could be pouring money into all the wrong channels. Join digital marketing masters for insight into breaking down silos and getting at</b> …

Marketing

The Best UI/UX Design Books & Resources for Designers

Want to be an excellent designer? Looking for the best UI/UX books and resources? Nowhere to go or to gain the right and effective channel for …