Valya Kiryakova

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The Value of Medical Content Channels According to HCPs vs Pharma Professionals

A study conducted from July – August 2015 by EPG Health Media, publisher of epgonline.org (a website for healthcare professionals) found some …

Pharma’s next challenge

Emerging markets are becoming ever more important for pharma. Yet to be successful, a rapid shift from a marketing and sales focus to an …

Innovation

5 great reads for health care marketers | Articles | Main

For hospital marketers, it’s always time to hit the books.<p>These five marketing reads are essential, as each one addresses digital marketing …

No 24: European Pharma Code

The European Federation of Pharmaceutical Industries (EFPIA) has agreed a new Disclosure Code which is now impacting the way the pharmaceutical …

Dynamics CRM for patient care

Today, there is a great emphasis on patient engagement and secure free access of information for patients for better quality healthcare. But, these …

And the winners of the 2015 CRM Watchlist are...

Finally, we have the winners of the 2015 CRM Watchlist. This year, it was tougher than ever to win, but these companies have what it takes to make a …

Road Trip: Back Roads of Provence, France

Discover the arts, foods, crafts, and vistas that make this one of Europe's most inspiring regions.<p>If you drive slowly through the village of L'Isle-sur-la-Sorgue on a weekday afternoon, things are so quiet you may hear the Provençal version of the proverbial pin drop: the cork popping off a wine …

France

For London’s Cabbies, Job Entails World’s Hardest Geography Test

Satellite navigation and GPS can't match the street smarts demanded by "The Knowledge" test.<p>LONDON—Steve Scotland had better reason than most for thinking he knew London like the back of his hand. Not only was he a native Londoner, born and bred, but he'd spent years working as a chauffeur in the …