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4 things you need to know about mobile ad attribution

Attribution, the process of figuring out if people are actually seeing your ads, is a key driver to success in mobile advertising.<p>While web-based cookies allow marketers to track performance on online channels such as online advertising, email marketing, and search engine marketing (SEM), mobile …

Mobile-Enabled Commerce Will Yield The Next $100B Startup

<b>Editor’s note:</b> <i>Patricia Nakache is a partner at Trinity Ventures. She has active investments in companies including m-commerce players Care.com (CRCM), EAT Club, and ThredUP.</i> <i>Phil Carter is an associate at Trinity Ventures, where he focuses on early-stage consumer technology investments particularly</i> …

Has Cloud Computing Been a Failed Revolution?

Speaking at a recent conference, Salesforce.com's Peter Coffee put up a provocative slide: The number of Google searches for the term "cloud …

Amazon Web Services

How to Setup Google Authorship in 6 Minutes

How to Setup Google Authorship in 6 Minutes is simple, clear, focused design from Brafton.<p><i>Google Authorship helps brand publishers personalize the</i> …

Trend: Online retailers discover value in having stores

May 23, 2014<p><i>By Joe Holley, Frank Mayer and Associates</i><p>I know most readers are concerned about what’s happening tomorrow and next month and before the …

eCommerce

KPCB Internet trends 2014

The latest edition of the annual Internet Trends report includes:<p>1. Key Internet trends showing slowing Internet user growth but strong smartphone, tablet and mobile data traffic growth as well as rapid growth in mobile advertising.<p>2. Emerging positive efficiency trends in education and …

Indian e-retailers are so scared of Amazon that they’re all joining forces

The race to the bottom is on.<p>India’s biggest players in e-commerce have seen a flurry of activity this week in their efforts to play defense to Amazon’s overtures on their home turf. Amazon has been scaling up its India operations, such as next-day delivery and a slew of TV ads.<p>On May 20, New …

eCommerce

Paving the Path to the C-Suite

<b>Summary:</b><p>Ever since IT became an indispensable function of organizations, CIOs have been trying their best in their quest to achieve that elusive …

C-suite Leadership

E-commerce 2.0

We at a16z could not possibly be more bullish on the prospects for e-commerce, and we believe growth is poised to accelerate.<p>Part of the reason for …

How to Boost Your Brand's Snapchat Game

It's getting difficult to recall the days when Snapchat was considered just a sexting app.<p>Artists, comedians and journalists have claimed the …

Groupon Basics offers deals for bulk shopping at home

Groupon has tackled localized offers and sorted reservations, so now the deals site is looking to offer discounts for those who shop in bulk. The new effort -- appropriately called Basics -- allows you to stock up on over 100 household, hygiene and health products from companies like Gillette, Dove …

11 Android Apps to Make Notifications More Interesting

I love Android as much as the next non-Apple owning guy, but there are times when I get bored of using the same old operating system, and seeing the same boring old Android notifications.<p>Thankfully, there’s no shortage of different ways to liven things up without having to root your phone, or in …

The Dawn Of Cloud 2.0 And Why Google Started A Price War

<b>Editor’s note:</b> <i>Peter Relan is serial entrepreneur-turned-founder of two incubators: YouWeb (focused on gaming), and Studio 9+ (focused on big data, IoT, wearables, and P2P marketplaces). His incubations include OpenFeint, Crowdstar, Hammer and Chisel, Spaceport, and Agawi. Prior to founding his</i> …

Fast food brands face calls for watershed ad ban

Brands are funneling more money into marketing unhealthy products to kids using family TV shows such as the Simpsons and Hollyoaks following a junk …

Free-to-air

Mobile Device Usage: Singapore v/s Hong Kong

March 6, 2014<p>Singapore and Hong Kong have been the most rapidly developing and fiercely competitive metros in Asia Pacific in the last four decades. …

Is Facebook Building a P&G-Style House of Brands?

Back in 2008, I had the chance to lead Procter & Gamble's Joint Business Planning with Facebook and other big digital media players. The intent of …

Why WhatsApp Is Worth $19 Billion, and Why the Telecom Industry Should Be Afraid

And the only thing people hate more than telecom companies is cable companies.<p>The past week in tech news has been dominated by Facebook’s acquisition of WhatsApp for $19 billion ($16 billion + $3 billion retention). Many articles, comments and tweets reference the dot-com bubble and desperation, …