Shawn Utterback

25 Flips | 6 Magazines | 18 Likes | 12 Following | 5 Followers | @utterback68 | Keep up with Shawn Utterback on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Shawn Utterback”

Getting Started with User Experience Design

The term “user experience,” abbreviated UX, is an often misunderstood and confusing concept for many in the design, development and marketing world. Understanding how to implement and improve UX takes time, skill and a deep understanding of users.<p>Simply put, user experience is the sum of the …

From Ideas to Reality: Brainstorming, Wireframing, Prototyping

Starting a new project is in a lot of ways the hardest part. It’s the only stage of development that you’re turning nothing into something.<p>Luckily, …

Building partnerships

<b>Object of play:</b> The partnership canvas is a tool that enables visualization of current and/or future partnerships. It can also be used for early …

Take Home Gamestorming Kit (bit.ly/GamestormingKit)

Gamestorming Design Kit<p>About<p>Gamestorming is a form of serious play. These simple exercises (a.k.a. “games”) will help you get unstuck, get focused, …

15 Science Experiments You Can Do With Your Kids

Time to get messy, light some stuff on fire, and use food products in ways they were never intended! Parents and teachers across the internet have …

7 Important Lessons Frugal Parents Teach Their Children

Photo: somma1977<p>I have pretty strong and unswervable opinions about how I want to raise my kids; a key item being that I don't want to spoil them. …

Soft Skills for the Future

<b>Five right-brain skills are predicted to be in high demand in the "Conceptual Age."</b><p>Advertisement<p>Creativity is emerging as the most important …

3 Characteristics of a Strong Team

One of my favorite things to do is build teams. That’s a good thing. People who know me well know that on my own, I’m rather ordinary. I can do …

10 Ways Great Speakers Capture People's Attention

First you must grab your listeners' attention--then you need to hold it. Check out these simple ways to do both.<p>In my mind, there are two kinds of attention: neck down, and neck up. Neck-up attention is when the listener has to make an effort to pay attention. Neck-down attention is when the …

Public Speaking

My 8 Favorite Inexpensive Canon Lenses

In the last few years, I have reviewed more lenses than you could possibly imagine. My photography students are always asking which lens is right for …

The Heart of Innovation: 20 Awesome Quotes on Humor, Play, and Creativity

4. "The creation of something new is not accomplished by the intellect, but by the play instinct arising from inner necessity. The creative mind …

Why Innovation Is More Imporant Than Ever in Business

As an improvisor I have always felt that innovation and improvisation are so important to develop new ideas in business.<p>This is my conversation with Lee-Anne McAlear (who is co-director of the Centre of Excellence in Applied Innovation Management for the Schulich Executive Education Centre, at York …

Why Every CMO Must be a Chief Marketing “Improvisation” Officer

As a stage improviser, I love playing with the audience and creating stories in real-time. As a marketer that often applies improvisational tools to …

The Secret to Building Large Websites: Website Architecture

We need to create a common persona for each group. The user interface design depends greatly on the results of this stage. To get started with this, …

Web Design

ImprovisationNews.com Today

Turning Big Data Into Smart Data: 5 Lessons For Marketers From The Obama Campaign

Joe Rospars, founding partner of Blue State Digital, talks about how marketers should not be seeking more data, but better relationships.<p>If nature abhors a vacuum, the business world adores a buzzword. And for the past few years, data–specifically big data–has been among the most buzzy. That’s been …