Mustaza M.

43 Added | 6 Magazines | 1 Like | 6 Following | 12 Followers | @unerasia | Founder and Director, Mintsprout.

Content-Marketing Lessons From 4 Successful Kickstarter Campaigns

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Why do some Kickstarter campaigns succeed while others fail? The secret may be effective content marketing.<p>Here are four examples of Kickstarter campaigns with great content marketing.<p><b>1.</b> <b>IAMMAI</b>is an athletic apparel brand. Its recent …

Marketing

How to Make your SaaS Product Incredibly Sticky

Do you know what stickiness is? It’s the quality that every SaaS product needs in order to ensure customer retention and build their customer base …

Product Management

Mobile advertising is exploding and will grow much faster than all other digital ad categories

Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad money spent on the medium (still tiny).<p>But BI Intelligence expects that this gap will narrow substantially, as enthusiasm …

Digital Advertising

3 Reasons Your Marketing Needs A Better Design Focus

<i>This post originally appeared on the Crew blog.</i><p>I’m a marketing consultant.<p>Clients come to me and say, “I need more traffic to my site, can I pay you to do that?” To which I often have to reply, “No.”<p>“What?”<p>Why would I say no? Why would I push someone away who is trying to give me money? Why would I …

15 Best Browser Extensions for Social Media Marketers

<i>This post originally appeared on the Buffer blog.</i><p>There are a few actions I perform over and over again as I work through my social media marketing plan. Do you know the feeling? You click on the same few buttons or type in the same URL.<p>And then, one day, someone shows you a browser extension that …

8 Steps to Launching Your Product

<i>Jason SurfrApp is the founder of IWearYourShirt and author of Creativity For Sale.</i><p>After Skyping with some college students, I wanted to share my process for launching a product or creative campaign. Whether it was launching IWearYourShirt, starting a non-profit, selling my last name, or various …

Successful People Start Before They Feel Ready

<i>James Clear writes about using behavioral science to master your habits and improve your health. His free guide, Transform Your Habits, has been downloaded more than 80,000 times. This post originally appeared on his blog.</i><p>In 1966, a dyslexic sixteen-year-old boy dropped out of school. With the help …

11 Ideal Facebook Tools for Contests and Analyzation

<i>This post originally appeared on the Buffer blog.</i><p>The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you’re likely to uncover a smaller stash of third-party tools than you might for a network like Twitter.<p>Still, there are some fabulous Facebook …

How To Be A Content Marketing Rockstar

7 Tips To Amplify Your Content Marketing<p>With over 90% of marketers investing in <b>content marketing</b>, you must be a content marketing rockstar to stand …

Content Marketing Platform Helps Kapost Raise $5.6M Series C Round

First things first: it’s Kapost, pronounced like “kaboom.”<p>The idea of blowing up—but only in the good way—seems apt, following Kapost’s announcement …

Austin - Brand Innovators

Marketing

50 Most Influential Content Marketers

After intensive research and interviews with countless digital innovators, NewsCred has developed a list of the 50 most influential content marketers. Some are tried and true, others are up and coming. Take a look! …

What No-content Marketing Will Look Like

Last time, I argued that while content marketing is still on the rise (e.g. see this Content Marketing Institute report), it will eventually become the victim of its own success.<p>In a nutshell, I said that:<p>An advantage isn't an advantage when it's available to everyone. This is one version of the …

Marketing

How to Rock at Content Marketing: Tips from 36 Industry Stars

“<i>Rock and roll is noisy in a good way; marketing is noisy in a bad way. How can you break through the immense din that is modern marketing?</i>”<p>Jay Baer …

Timeless Content Marketing Lessons from the World's Fastest Growing Online Publication

Have you heard of UpWorthy?<p>It’s the new darling of the web, and the praise is well earned. In mere months, the site has managed to surpass the early …

Why PR agencies need to get it when it comes to content marketing!

I’m feeling testy and here’s why. I just wasted an hour of my life editing and prepping an article for my website that ended up being unusable. Why, …

Content Marketing: What Would Cisco Do?

Having trouble getting your company behind a content marketing strategy? With $46B in revenue in 2012 and over 70,000 employees spread around the …

5 Tips for Adding Value to Your Content Marketing

While content marketing is an extraordinary tool that gives your business a boost over competitors, if it’s available to everyone, then a little bit …

How Content Marketing Rocketed These Startups Forward

Quick disclaimer before I dive in: I just want to point out that these three startups all have amazing products, great UI/UX, viral loops and an …

What is Content Curation?

Content is the currency of the social web. It’s what people search for. What makes them click, share, comment, subscribe, donate, follow or buy from …

42 Rules to Lead by from the Man Who Defined Google's Product Strategy

Almost four years ago, Jonathan Rosenberg sent an email around Google stumping for more open systems, products, and services. As SVP of Products, he …