unconsultancy

24 Flips | 1 Magazine | 1 Like | @unconsultancy | Keep up with unconsultancy on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “unconsultancy”

Being found vs. being sought | Seth's Blog

There are proven strategies that generic products can use so that they're more likely to be stumbled upon by someone searching. Name your new book …

Style Guide | Global Marketing & Communications

Bringing the brand to life<p>Brand assets are the creative tools, visual elements and written words that enhance our image and bring the University of …

Marketing

3-Minute WOM Lesson: 3 tips to defuse a word of mouth crisis

<i>This is a post from our WordofMouth.org project. Check it out for more great word of mouth marketing tips like this every day.</i><p>Bad things happen to …

Jeff Bezos

eBay: Paid Search Is Worthless

A study done by <i>eBay</i> on the effectiveness of paid search for established brands has found it to be worthless.<p>The <i>eBay</i> study called <i>Consumer</i> …

Five Writing Tips that Can Double Your Salary

It is impossible to overstate how much we rely on written words to get what we want. Are you making your writing as powerful as possible?<p>By improving …

10 Journalism Rules That Can Teach You Everything You Need to Know About Content Marketing

The release of Penguin 2.0 confirms what we’ve known for a few years now: Content marketing is the new SEO. Yes, we all claim to abide by it. But few …

Marketing

How To Sell Without Selling - Copyblogger

If you want a simple way to make your emails more profitable, without any hard pitching or looking even remotely “salesy”, then give me a few minutes …

Does Color Really Matter in Marketing?

If you were shown just the colors of your favorite brand would you be able to recognize them? It’s very likely you would be able to recognize more …

Marketing

Bono on Apple: “…you cannot get people this smart to work this hard just for money"

Time magazine released its ‘Time 100‘ list of interesting people for 2013, and it’s packed with tech luminaries. One of those singled out is Apple head of Human Interface Jony Ive. Ive’s blurb is written by musician and activist Bono, who has had a long relationship with Apple in concert with …

The Hidden Danger Of Precision Targeting

There is very little difference between your customer and your competitor’s customer.<p>And get ready for a shock. To them there is very little …

The Biggest Advertising Opportunity Ever

How would you like to be the next Steve Jobs? The opportunity is sitting out there waiting to be taken.<p>All you have to do is find an effective …

Handwritten Notes Are a Rare Commodity. They’re Also More Important Than Ever.

When I was a college student interning in Washington, D.C., a senior manager, Bridgett, made a habit of treating each intern to lunch over the summer. When my turn rolled around, it was no surprise that Bridgett proved an adept conversationalist and an excellent host.<p>Several weeks after I’d …

4 Social Media Marketing Lessons From the Top Colleges

Harvard University’s official Facebook page currently boasts over 2,437,000 ‘Likes.’ Lest that sound like just another big number, consider that the …

8 highly profitable ways to win customer referrals

Hands down, the most profitable way to find new customers is to motivate your customers to refer others to your business. Most companies don't pour …

Advertising Is Dead Again

This week there have been two major pieces about the death of advertising. One was very dumb, the other was very smart.<p>The dumb one was by some …

It's A Wonderful World

"Advertising is a failure. When you don't have that good relationship, then you have to advertise..."<p>Did you know that Coca-Cola is failing? And …

Coca-Cola: Fizzy Goes Fuzzy

Coca-Cola got all tangled up in its underwear last week.<p>At a marketing research whack-a-thon their senior manager for marketing strategy came out and …

Creative Forecast: How Marketing Will Change In 2013

By Co.Create Stafflong Read<p>Anyone working in or observing the marketing world (and reading Co.Create) can predict a few of the bigger themes and …

Creativity