Dominic Cooke

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Publishers must “take control” of first-party data in programmatic trading to safeguard yields, says Google’s head of publishers

Publishers must protect against buyers “dictating” the value of their audiences and prices to protect their yields in the programmatic space, says …

Google Partners With Facebook To Let DoubleClick Clients Buy Retargeted Ads On FBX

Google and Facebook are getting a bit friendlier despite their social networking competition. Google’s DoubleClick ad buying software will soon allow clients to buy retargeted ads on Facebook. FBX, Facebook’s retargeted ads platform, has become a major player in the 16 months since launch, and …

Skin Analytics Keeps An Eye On Your Skin

Over time, our skin ages. We don’t see many of these subtle changes but it’s happening. Also, moles or other skin blemishes change over time – sometimes slowly, sometimes more rapidly, but one thing is for sure, we don’t normally see or detect these changes until it’s too late.<p>More than two million …

Kiip Opens Up Its Mobile Ads Network To Any Brand With New Self-Serve Tool

Self Serve opens up Kiip’s mobile ecosystem of more than 1,000 apps to any brand that wants to get in front of users through custom rewards for …

Here Are The Major Players In Mobile Advertising

Mobile advertising should be a bonanza, similar to online advertising a decade ago. However, it has been a bit slow off the ground, and its growth trajectory is not clear cut.<p>In a <b>recent report</b> from <b>BI Intelligence</b> on the mobile advertising ecosystem<b>,</b> we explain the complexities and fractures, and …

Real-Time Ad Spending Growing Faster Than Expected

Real time, automated digital ad buying is growing so fast, even the forecasts can't keep up.<p>Revising its forecast up from earlier this year, …

Adap.tv Founders Discuss Their $405M Acquisition And The Company’s ‘Secret Ingredients’

A week after AOL (which owns TechCrunch) announced that it’s acquiring video ad company Adap.tv for $405 million, we drove down to the company’s office in San Mateo to speak to co-founders Amir Ashkenazi (the CEO) and Teg Grenager (the chief product officer).<p>Ashkenazi told me that there were …

21 Useful iPhone Apps We're Obsessed With Right Now

Many of these app makers are raising a ton of money to enhance, remix, or try to take down kings like photo-favorite Instagram, travel comparison service Kayak, and even Apple's own camera app.<p>Take for example LandCam, a brand-new camera that will have you itching to ditch Apple's stock camera. …

Apps

Perk’s Reward-Centric Mobile Browser Now Blocks Unwanted Ads

Austin-based incubator Jutera Labs is putting even more of its weight behind Perk, a rewards-centric mobile web browser that blocks out ads when used on tablets.<p>Perk, which originally started out as a way to give consumers coupons, discounts or airline miles while browsing the web, is now blocking …

With Cinematique’s ‘Touch-Enabled’, Shoppable Videos, Product Placement Might Not Be So Bad

In time, we’re all going to want to interact and shop from our favorite online — at least, that’s what<br>Randy Ross, co-founder and CEO of startup called Cinematique, argues, and he’s hoping to enable those interactions with Cinematique’s new MTEVideo platform.<p>When you watch content enriched by …

Google reportedly paid Adblock Plus not to block its ads

Google has reportedly paid the makers of Adblock Plus, the single most popular browser extension on Chrome and Firefox, to look the other way when it comes to its web advertisements. According to the German news site <i>Horizont</i>, Google and other unnamed companies are paying to be included on a …

Advertising’s Reverse Big Bang

These are exciting times for advertising, as new technology and new forms of media are bringing advertisers new ways to reach audiences, with far …

Cleaning up the programmatic mess in digital advertising

Online advertising as a whole is growing – up 12.5% according to the IAB UK – with display advertising coming in at 24% share. This number, while …

Beyond the banner: how innovation is taking tablet advertising to a new level

I'm sure I'm not the only one with "sausage fingers". We've all tried to tap on a news story at the bottom of our smartphone screens only to be …

Sony, Disney Are Testing Streaming Films Online While They're Still In Theaters

"Coming soon to a theater (and home streaming device) near you."<p>Hollywood behemoths Sony and Disney have begun testing an unorthodox business model in South Korea: Releasing major films for on-demand home viewing shortly after their theater release, according to a report by The Wall Street Journal. …

Cyber attack hits South Korea websites

<b>South Korea has issued a cyber alert after an apparent hacking attack on government websites.</b><p>The website of the presidential office was one of several official and media sites hit by an apparently co-ordinated attack on Tuesday morning, reports said.<p>The identity of the hackers was not known, a …