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The Secret Ingredients to a Successful Branding Strategy

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When it comes to branding, there’s no easy recipe for success. Branding is an imperfect science that boils down to constant change -- based on where you are, where you want to be and, most importantly, what the market is …

Marketing

The Invention Of Alphabet Is The Ultimate Larry Page Move

Once you get your head around it, Google’s mind-bender of an announcement makes perfect sense.<p>When a coworker shared the news that Google was creating a new holding company called Alphabet and splitting off all its non-core activities from the Google brand, I reacted in the only rational way: I …

Glazers at Manchester United - arrival of American brothers has eroded family values in football

The story of a decade under Americans is the decline of principles not only at United but other top flight clubs<p>Some memories linger like a particularly charmless and unyielding gatecrasher. Onlookers standing outside the then JJB Stadium on the sun-dappled evening of May 11, 2008 will never forget …

Soccer

The St Valentine’s Day Massacre in Chicago

Richard Cavendish remembers the infamous mafia massacre of February 14th, 1929.<p>Prohibition in the United States gave a massive boost to crime. In …

The Definitive History Of The West Wing

The Definitive History Of<br>The West Wing<p>Empire gathers all the main players to relive the drama of one of TV's most influential, beloved and important …

Entertainment

Prospect's picks: Our top articles of 2013

You have now reached your limit of 3 free articles in the last 30 days.<br>But don't worry! You can get another 7 articles absolutely free, simply by …

The Battle of Bosworth

Henry Tudor defeated and killed Richard III in battle in August 1485. That much is certain. Colin Richmond, however, wonders how the battle was …

The Myth of Cable Street

The Battle of Cable Street still holds a proud place in anti-fascist memory, considered a decisive victory against the far right. In fact, the event …

King Stephen

The civil war of Stephen’s reign has etched itself on the national consciousness. The 19 summers and winters when, according to the Peterborough …

The World at War

This month marks the 40th anniversary of one of television’s greatest history documentary series. Taylor Downing celebrates The World at War.<p>On …

Dreamland of the Armistice

Alan Sharp looks at the factors shaping national policies in the weeks preceding the Paris Peace Conference, when the failure of the victorious …

Churchill's Plan to Win the First World War

As Home Secretary in 1911 Winston Churchill intervened in a debate about Britain’s role in a future European conflict. His observations were …

Lenin Flees Russia Again

On December 12th, 1907, Lenin fled Russia for a second time.<p>Vladimir Ilyich Ulyanov, better known as Lenin, achieved his overwhelming influence on …

Do you remember where you were when Kennedy was shot? The Telegraph is inviting readers to submit their recollections of that momentous day in 1963 and their reaction to the news that united the world in shock. Please email readers@telegraph.co.uk with your thoughts. Selected pieces will be published on our website next week. Thank you. Photo: Rex Features