Future of TV

By Ty Braswell | Where TV is headed....

Twitch unveils a suite of new tools to help creators grow their channels and make money

Amazon-owned video game streaming site Twitch today announced a number of new features for streamers aimed at helping their grow their online communities and generate revenue from their online channels. Notably, the company will soon debut several features that will allow video creators to better …

Streaming

Critic's Notebook: YouTube Red and Facebook Watch Are Not Going to Kill the TV Industry

Yes, they have enormous bank accounts and untold millions of viewers. What they don't have is experience, buy-in or history.<p>You know all that …

Televisions

The Creator/ Viewer Divide – TenEighty — YouTube News, Features, and Interviews

During the comedown of Summer in the City 2017, the creator/ viewer divide debate came back into prominence, following years of similar discussions …

New Media

Snap hit with more layoffs, plans to slow hiring in 2018

Snapchat parent company Snap Inc. has been hit with more layoffs as management evaluates trimming headcount across different teams.<p>18 employees were laid off in the company's recruiting division this week, according to people familiar with the matter. A Snap spokesperson confirmed the cuts to …

Evan Spiegel

Mark Ritson: TV and digital are dating, so who’s going to get screwed?

If you’ve been a marketer for the past five years you have almost certainly been sucked into the ongoing debate about the death of TV as a channel …

Advertising

What Is The Future Of Television?

By Charlene Weisler<br>That question was hotly debated at the recent New York Media Festival conference in New York City.<br>Arguably the most impactful …

Advertising Industry

Inside the sports world’s ‘Generation Z’ challenge

If sports networks and organizations haven’t hopped on the digital train, the doors might close in their faces.<p>ESPN has become the face of the …

Bob Iger

What I've Learned From Spending $10 Million on Influencer Marketing

Here's what you need to know to make the most of an influencer marketing campaign.<p>Influencer marketing is quickly becoming a key strategy for brands interested in tapping into new audiences via social networks. According to a recent study, over 90 percent of marketers who are engaged in some form …

Digital Marketing

NFL TV fumble as viewership falls compared with 2016

Beset by a number of issues on and off the field, the NFL is now facing a challenge on the screen as over the first six weeks of the current season …

Credit Suisse

Facebook Video: Views of Sponsored Video Content Jump 258% Since 2016

Once upon a time, brands put a whole lot of money into promoting their messages and products/services through something called video advertising. For …

Advertising

Blame the Cord-Cutters for AT&T's Sudden Drop in Shares

<b>AT&T</b> indicated early signs of the downfall of one of its own businesses last Wednesday when the company announced a loss in customers due to …

Televisions

Nielsen to measure subscription streaming, Netflix is skeptical

Nielsen, the decades-old TV measurement company, announced Wednesday that it will now independently measure viewership of subscription-based …

Televisions

Game change: Half of American households subscribe to Netflix

Netflix blew past user growth expectations, reporting Monday that it added 5.3 million new subscribers last quarter, upwards of 1 million more than …

Netflix

Television Advertising in 2017: Audience, Cost, Duration, and Genre Trends

The US television audience for the 2017-2018 season consists of 304.5 million viewers and 119.6 million households, according to a recent study from …

Advertising

Netflix Will Release 80 Original Movies in 2018 As Part Of Their $8 Billion Content Spend

Netflix is raising the stakes once again, this time on the original movie side of its business. The streaming giant has plans to release around 80 …

Netflix

Walmart Is Creating A New Branded Video Series

A new series on YouTube shows how millennials have to grow up into while showcasing products from various brands in each episode

Marketing

Here’s What Happened When MTV Met Gen-Z

The network is overhauling programming, prioritizing music, and capitalizing on new distribution models in a bid to recapture its target audience.<p>If you want to understand how MTV sees its audience in 2017, you could do worse than YouTubing some highlights from August’s iteration of the network’s …

Gen Z

UberEATS set for $3 billion in annual sales

<i>This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here.</i><p>UberEATS, Uber’s food delivery service, is poised to bring in over $3 billion in gross sales for 2017, according to Business Insider, citing a report from the Financial …

Uber

Teens are addicted to Snapchat

Teens overwhelmingly prefer Snapchat to any other social media platform, according to Piper Jaffray's 34th semi-annual Teens research survey. …

Sheryl Sandberg

Facebook just acquired tbh and its 5 million teen users

Facebook just scored a huge win its quest to win over teens.<p>The company has acquired tbh, the anonymous app that's been going viral with teens. The …

App Store

U.S. Publishers: $15.8B Annual Revenue Lost To Ad Blocking

Consumers in Europe are more likely to block ads, but the United States isn't far behind. About 26% of U.S. consumers use some sort of ad-blocking …

Advertising

Netflix’s Stock Price Hits All-Time High After Adding 5 Million More Subscribers Worldwide

Netflix has had another stellar quarter, beating analyst expectations with nearly $3 billion in revenue and over 5 million new subscribers. The bulk …

Netflix

Online video ad spend grows by 46% in a year to overtake banner ads for first time

Advertisers spent a record £14m more on video ads than banner ads for the first time this year, as video advertising grew by 46% to become the …

Advertising

Google wants to own the future of TV ad infrastructure

• <b>Google wants to become an integral player in the TV ad landscape.</b>• <b><br>The company is trying to get TV companies to adopt its video ad tech software – and in the process is looking to displace Comcast.</b>• <b><br>The stakes are high, as Google would love to get a slice of the $72 billion US TV ad market. But the TV</b> …

Televisions

Facebook Lets Brands Dive Into People's Posts

Facebook is experimenting with letting brands study people's posts and comments on the network in an effort to better inform their marketing.<p>The beta …

Advertising

Mobile Dominates Internet Ad Spend

Advertisers need to treat the internet not as mobile-first, but mobile-dominated.<p>More than half (53%) of all internet ad spend will go to ads viewed …

Mobile

Agency Layers are Killing Creativity

Agencies have become too concerned with adding input for inputs' sake, rather than letting something great live. Great ideas, great thinking, and …

Advertising

Mastering Amazon and Alibaba Is the Key to Driving Growth for Brands

When Marc Pritchard, Procter & Gamble’s chief brand officer, addressed the 2,700 attendees at the Association of National Advertisers’ Masters of …

Advertising Industry