Future of TV

By Ty Braswell | Where TV is headed....

A 40-year study of teens finds Generation Z is unlike any past generation — here's what they're all about

Today's teens are in no hurry to grow up, a new study finds.<p>Contrary to teenagers of past generations, Generation Z — broadly defined as people born between 1995 and the mid-2000s — aren't drinking alcohol, having sex, driving, or going out without their parents nearly as much.<p>According to …

Education

Skinny TV could be the key to cord-cutting

Pay-TV losses in the US could get very ugly, depending on how many households decide to go with skinny bundles in the next year or so and research …

Televisions

Pay-TV Losses Could Accelerate to More Than 5 Million U.S. Households per Year, Survey Indicates

There’s more evidence of a growing subscriber exodus threatening to hit the traditional pay-TV ecosystem.<p>In 2016, the industry dropped about a net 2 …

Televisions

Death of NFL inevitable as middle class abandons the game

To witness the death of the multi-billion dollar National Football League, you really don't need to see sportswriters wringing their hands over the moral dilemma of covering America's Roman circus of brain trauma.<p>And you don't need to watch multi-millionaire football stars, pampered for most of …

NFL

Weekly Top 10 Global Sponsored Videos

website<p>The Weekly Top 10 Global Sponsored Videos Across Facebook and YouTube powered by Tubular …

Top 10

CBS' 'Star Trek' Discovery: TV Isn't as Easy as It Used to Be

Television: The final frontier. These are the voyages of the legacy broadcast network CBS. Its apparently never-ending mission: to explore strange …

Star Trek

The NFL is praying for a ratings turnaround

As the NFL kicks off Week 3 with “Thursday Night Football,” team owners, TV networks and Madison Avenue are hoping it can turn around an early-season …

Hurricane Irma

49ers-Rams tickets reselling for the price of two stadium pretzels

Thursday night's Rams-49ers game may be the toughest sell in the history of Levi's Stadium.<p>As of Wednesday, resale tickets were being offered on StubHub for as low as $14 to see the team host the Los Angeles Rams at 7 p.m. That price is just cheaper than buying a pair of $7.50 pretzels through the …

San Francisco

How To Be An Instagram Influencer For $300: A 2-Month Study

<i>Subscribe to our industry digest for the latest news, statistics, and trends on influencer marketing!</i><p>How Anyone Can Get Paid To Be An Instagram …

If the NFL's ratings troubles continue, it could cost TV networks $200 million or more

The NFL's TV ratings were down again in week two, and a Jefferies analyst has projected that its TV partners could lose out on $200 million or more, in earnings, if its ratings troubles persist in a double-digit way.<p>In week two, the NFL saw a 4% drop from 2016's week two in live and same-day …

John Lynch

Turner Ignite Furthers Investment in CNN’s Brand Studio Courageous with Promotion of Otto Bell to Chief Creative Officer

Wednesday, September 20, 2017<p>As Turner Ignite continues to invest in premium branded content and new advertising capabilities, <b>Otto Bell</b> has been …

Advertising

ABC Will Try to Crawl Out of Fourth Place With One of Fall’s Best New Shows—and Its Very Worst

We’re halfway through our weeklong look at each broadcast network’s new fall shows. Today, the focus is on ABC, which has been stuck in fourth place …

TV

Sports are becoming too expensive for TV networks

The cost of distribution rights for every major televised sport in the United States is more than the ad revenue TV channels get from airing those …

Sports Technology

Brands Are Putting Money Behind Facebook Live

Live video plays an increasingly significant role for brands on Facebook. In August 2016, only 1% of Facebook video posts were live. This share …

Facebook

ABC's 'American Idol' Reboot Costing Advertisers $200,000 for Spots in Sunday and Monday Night

ABC's reboot of "American Idol" is costing advertisers around $200,000 for a 30-second spot, according to media buyers, who say they have purchased …

Advertising

YouTube Kills Paid Channels, Moves Towards $4.99 per Month Sponsorship Model

YouTube is getting rid of one of its first paid content models: The Google-owned video site announced Tuesday that it is discontinuing its paid …

Advertising

When it comes to sex, dating, and drinking, 18 is the new 15 for American teens

Being a teen isn’t what it used to be. According to a huge new study, adolescents in the 2010s were less likely date, drink alcohol, go out without their parents, and have sex than teens in every generation since the 1970s. Fewer of them have paying jobs or drive.<p>The research, published in Child …

Dating

The Year’s 23 Best Media Plans, From Netflix and Hulu to GoPro and Google

With a constant stream of information inundating consumers at every turn, it’s becoming harder than ever for advertisers to reach their target …

Advertising

Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams

In late August, influencers including 15-year-old Loren Gray (6.5 million Instagram followers), 16-year-old Nia Sioux (4.5 million Instagram …

Marketing

These Are The Kinds Of Influencers Who Get Paid Most Per Sponsored Post (Study) - Tubefilter

A study by influencer marketing company <b>Whosay</b> aims to shed new light on how much money influencers are paid per promoted post — as well as which …

Viral Videos

Streaming TV Services Up Production Budgets

Premium online services continue to raise production budgets, but they also see the need for traditional TV-movie content.<p>For 2017, projections are …

Televisions

52% of the world does not have internet access

A new UN report on the state of broadband says 52% of the world's population does not have internet access.<p><b>Why it matters:</b> The global "digital …

Internet

YouTube touts effectiveness of six-second ads

<i>This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Robert Kyncl, YouTube’s chief business officer gave updates and commented on the state YouTube’s six-second bumper ad formats and the platform’s viewability rates at the …

Advertising

'The Handmaid's Tale' is the first streaming show to win Best Drama at the Emmys

Blessed be the fruit: <i>The Handmaid's Tale</i> has won the top award at the 2017 Emmys, taking home the gold for best drama in one of the most competitive …

Handmaid's Tale

How Jake Paul Set the Internet Ablaze

LOS ANGELES — With grave concern, a television reporter for KTLA described the mayhem in the upscale Los Angeles neighborhood of Beverly Grove in July: The residents of a graffiti-marred, $17,000-a-month white contemporary house, led by a 20-year-old “social media megastar” named Jake Paul, had …

Jake Paul

These 8 New Digital Stats Show Social Networks’ Growing Pains as the Industry Booms

The digital ad industry is both maturing (social networks are exploding) and experiencing growing pains (viewability issues and brand safety …

Advertising

'Monday Night Football' Ratings Slide 9% (and You Can't Blame the Weather)

The last of the Hurricane Irma-delayed ratings for Week 1 of the new NFL season are in, and as was the case with all but one of the league's TV …

Advertising

Hulu to spend $2.5 billion on content in 2017, add 7 more original series

Hulu is spending around $2.5 billion on content this year, according to a report from Variety, citing remarks made by Hulu CEO Mike Hopkins at an event this week at the Paley Center for Media in New York. The streaming service, which has now earned its first Emmy nods with over a dozen nominations …

Netflix

Confessions of an Instagram influencer: Brands just want big numbers - Digiday

Influencers have a fraud problem. Some social media stars, typically those with 100,000 or fewer followers, are known to use bots to artificially …

Marketing