Future of TV

By Ty Braswell | Where TV is headed....

Bet On Ads.txt Over Blockchain to Solve Ad Verification

It was<p>a simple concept once: bundle third-party ad feeds with your own ads to provide better coverage of inventory for publishers. The advent of …

Bitcoin

Mountain Dew developed its own digital-media 'influencers' — and that's terrible news for digital ad middlemen

wikimedia commons<p><b>Last year Mountain Dew established its own network of digital stars</b><p><b>So far the effort has generated over 300 million video views</b><p><b>The brand has since pulled back on spending with influencer-brokers – and other brands may follow suit</b><p>Mountain Dew has built its own network of digital …

Advertising

6 Channels Big Brands Must Invest In To Survive

See the new marketing channels brands like Nike, Sephora and Always are using to expand their reach.<p>Digital ad revenue surpassed TV for the first time ever in 2016. Advertisers pumped over $72 billion into digital ads compared to $71 billion spent on TV. That's a 22% increase in spend on digital …

Marketing

Disney’s Split With Jake Paul Spotlights Challenge for Social Media Sensations

Actor and vlogger Jake Paul had a good thing going: a burgeoning audience for his antics on social media and a group of die-hard fans who enjoyed his …

Disney Channel

Comedy Directors

<i>Thursday 07/20/2017</i><p>A conversation with comedy directors Judd Apatow, Michael Showalter, and Lucia Aniello--three of the top filmmakers in the …

Teens are flocking to a summer camp that trains them to be internet stars

As viral fame becomes more attainable, summer camps may be the next classroom for kids<p>Jettzen Shea has a mop of pale blond hair and a voice that rings out like a little bell as he chimes in from the middle rows of Claremont McKenna College’s Pickford Auditorium. “I’m on Twitter,” he says. He’s just …

Social Media

How Adult Swim Cracked the Code on Livestreaming to Attract Massive Audiences – Adweek

Like many TV networks, Adult Swim will be making a big splash this weekend at Comic-Con with extravagant activations and experiences for their shows …

Advertising Industry

Google's been running a secret test to detect bogus ads — and its findings should make the industry nervous

Reuters<p><b>The ad industry is trying to root out fraudulent digital ads.</b>• <b><br>Google has quietly been running tests with media companies such as CBS to gauge how bad the problem is.</b>• <b><br>Industry leaders are banking on a new technical solution, ads.txt, to tackle the issue.</b><p>The digital-advertising industry is …

Advertising

As Creator Revenue on YouTube Dips Influencers Continue to Build Indie Brands

5 Creators Who Have Launched Standalone Companies<p>With the rise of YouTube came the age of the influencer; YouTube personalities, armed with a …

'Game of Thrones' Season 7 premiere pirated an astounding 90 million times

The Season 7 premiere of the hit HBO series “The Game of Thrones” was the most watched premiere in HBO history and was also pirated an astonishing 90 million times.<p>HBO said the series premiere was watched more than 16 million times on all of its platforms across the globe, according to Business …

Game of Thrones

Discovery Interest in Scripps Driven by Visions of $3 TV Bundle

Discovery Communications wants to offer web-TV service for the price of a Starbucks latte and sees HGTV's owner as a key part of it.<p>Discovery is one …

Televisions

MTV Isn't What It Used To Be

MTV used to be closely in tune with youth culture, creating cultural phenomena instead of merely covering them. Now, it looks like they’re just trying to catch up.<p>Posted on July 17, 2017, 15:16 GMT<p>Zak Tebbal for BuzzFeed News<p><b>Every few years,</b> like clockwork, there’s big talk about whether MTV is …

TV

5 Reasons a Merger Makes Sense for Discovery and Scripps—and 2 Reasons It Doesn’t – Adweek

The television industry could be on the verge of a big upheaval, as Discovery Communications is reportedly in talks to merge with Scripps Networks …

Televisions

Only Two-Fifths Of Ad Execs Say Their Agencies Don't Take Kickbacks

Nearly one in five ad executives acknowledge that ad agencies now take payments directly from their media suppliers to offset downward compensation …

Advertising Industry

Katzenberg wants to go all-out on mobile video

Former DreamWorks Animation head Jeffrey Katzenberg is plotting a short-form mobile TV service for millennials, featuring A-list talent and premium …

Mobile

I'm giving up on Snapchat because it's way too bloated

Snapchat, buddy, we need to talk. How long have we been best friends now? If I recall correctly, it's been about two years. We've had a lot of good times, and even though I didn’t always understand you, the more we hung out, the more I was able to appreciate you.<p>I knew we passed a major milestone …

Social Media

John Mueller Black Box Barbecue

John Mueller Black Box Barbecue<p>With his new Black Box Barbecue trailer parked in downtown Georgetown, John Mueller is back on his game.<p>Photo by …

Texas

Infographic: More Than 100 Million Movies Were Rented On Demand Last Year – Adweek

According to a new study from one2one Media, more marketers and film studios should pay attention to the rental VOD space.<p>one2one Media helps clients …

Set-Top Boxes

Inside Jeffrey Katzenberg's Plan to Revolutionize the Entertainment Business

WndrCo is modeled after IAC, the holding company founded by his former mentor, Barry Diller, who launched Katzenberg’s career in Hollywood at …

Vince Gilligan

Amazon’s Secret Weapon in the Video-Streaming Wars

It’s the platform, not content, that is king. And Jeff Bezos has the most all-consuming, inescapable platform of all.<p>(A version of this column originally appeared on Poynter.org.)<p>It's a sobering thesis for elite media: “Content isn't king.”<p>That's the argument of <b>Benedict Evans</b>, an influential …

Journalism

Netflix's Rising Debt Levels Are Cause for Concern -- The Motley Fool

A little bit of prudence would go a long way.<p>Online video streamer <b>Netflix</b> (NASDAQ:NFLX) has never shied away from using debt to fund its growing …

Stocks

Gen Z Is The Largest, Most Diverse Group of Media Users, According to a New Report From Nielsen – Adweek

Part of Nielsen’s latest Total Audience Report for the first quarter of 2017 highlighted just how unique and diverse Gen Z is when it comes to …

Millennials

‘Game of Thrones’ premiere breaks HBO streaming records

The anticipated season 7 premiere of HBO’s flagship series “Game of Thrones” set a number of new records for the network on Sunday night, including again setting the record for the most-watched premiere in HBO’s history for any series, the company reports. But the show achieved another milestone as …

Televisions

Amazon cozies up to video publishers with marketing and tech support - and cash - Digiday

Amazon wants video publishers and creators to distribute their work on its streaming platform. And it’s providing free marketing and technical …

Digital Media

Netflix soars past growth targets with over 5 million new subscribers, and the stock just hit an all-time high

After missing subscriber growth targets last quarter, Netflix soared past them in Q2, both on the domestic and international fronts.<p>Netflix added a whopping 5.2 million total subscribers, versus the company forecast of 3.2 million. Netflix's Q2 revenue and EPS were roughly in line with what Wall …

Markets

Ad spending on mobile video will reach $18 billion next year, surpassing desktop

Time spent watching video already pivoted to mobile.<p>The sheer volume of mobile video consumption will push mobile video ad spending past non-mobile next year. In 2018, mobile video ad spending is expected to grow 49 percent to nearly $18 billion, while fixed online video ad spending is expected to …

Digital Media

Can Netflix Hang On To Its Millennials?

Whenever Netflix announces its latest set of figures tonight, you know the numbers are going to be impressive. The digital streaming service already …

Advertising Industry

Mobile Poised To Dominate Digital Video Consumption, Loss Of Ad Effectiveness Seen

Driven by a surge in mobile consumption, the “online” video advertising marketplace will become “mobile first” by 2018, according to an update of a …

Advertising

Brits to double the time spent watching videos on smartphones

This will push overall online video viewing in the country to an average of 53.3 minutes a day of online video, rising from 47.9 last year.<p>Globally, …

Advertising