Future of TV

By Ty Braswell | Where TV is headed....

YouTube Has 1.5 Billion Monthly Users and Made Several Announcements at VidCon

YouTube CEO <b>Susan Wojcicki</b> announced at VidCon this week that the Google-owned video site now has 1.5 billion logged-in monthly users.<p>She wrote in a …

Susan Wojcicki

The Influence of Influencers.pdf

article<p>Google Docs<p>https://drive.google.com/file/d/0B8uin-AAtdr-bER6ZVdyMjkxblk/view?usp=embed_facebook

Amazon to Pull Nearly $3 Million for 30-Second NFL ads (Report)

Amazon’s latest push to control every industry on earth is now branching out to live-content advertising, with the e-commerce monolith looking to …

Amazon

DreamWorks cofounder Jeffrey Katzenberg wants to bring the 'James Patterson' model to TV — and he has nearly $600 million to do it

Jeffrey Katzenberg, the cofounder of DreamWorks Animation and former chairman of Disney Studios, is looking to build the "new TV" in bite-size pieces that draw inspiration from pop authors like James Patterson and are designed to be watched on a smartphone.<p>Earlier this year, filings submitted to …

Movies

Great Big Story To Launch 24-Hour Streaming Channel Thanks To $40 Million Push From CNN

When it launched in 1980, <b>CNN</b> revolutionized the TV news industry (for better or for worse) by providing 24-hour coverage of top stories. Now, the …

Viral Videos

Pinterest is pushing its visual search engine for the real world — and it could upend the advertising business

While Google and Facebook still dominate the beach at the Cannes advertising festival and Snapchat has a pop-up Ferris wheel, Pinterest's presence is noticeably more pronounced this year. For the first time, the company has built a makeshift villa on the sea.<p>And the company seems to have a clear …

Advertising

TV or Digital Ads? The Case for Investing in Both

It's not smart to sink all your money into one channel, hoping it will be your company's savior.<p>Traditional marketing channels are dead, right? No one watches TV anymore, so why bother putting money into TV spots or other traditional advertising?<p>Actually, that's not as true as you think. A recent …

Digital Marketing

Day 2 at Cannes: See All the U.S. Lion Winners Across 5 Categories

CANNES, France—There were five award ceremonies on the second night of the Cannes Lions festival: Cyber, Direct, Mobile, Innovation and Creative …

Advertising

Omnicom’s New Chatbot Arms Its Network of Agencies With More Data and Analytic Tools

Omnicom’s newest data scientist hire is a chatbot—kind of.<p>To arm its network of agencies with more data and analytic tools, Omnicom-owned Annalect is …

Chatbots

Here's Why CMOs Hate Agencies That Are Lion-Obsessed

Most Popular<p>The<p>CMO of a large CPG company kindly addressed our agency about the needs and wants of clients today, and how we, as advertising and …

Cannes Lions

CNN to Make Its Video Startup Great Big Story a 24-Hour Streaming Network

Most Popular<p>CNN will invest $40 million over the next two years in Great Big Story, transforming the in-house social video startup into a 24-hour …

Televisions

How brands can survive the decline of the TV ad business

<b>Want to stay up to date with this year's IGNITION conference and all things media? Subscribe here to receive our free weekly IGNITION newsletter.</b><p>In an age where media-consumption habits are always changing, advertisers have to find creative ways to get in front of the consumer.<p>Television has been …

Advertising

Snapchat Reportedly Reconsidering Ban on Brand Placements in Original Shows

Most Popular<p>Snapchat may be rethinking its stance against brand placements and partnerships in its fledgling original programming, according to …

Advertising

Snap shares surge on $100 million deal to make shows with Time Warner

Shares of Snap Inc. jumped nearly 3% on Monday following the news that the maker of Snapchat had entered an agreement to make original shows with Time Warner.<p>The deal means Time Warner will pay Snap $100 million to develop shows and advertise in the app over the next two years, according to a …

Time Warner

Six Ways YouTube Is Primed For The Future (And Four Areas That Need Work)

The video giant is entertaining the planet and diversifying its revenue. But it’s not easy to keep advertisers and creators happy.<p>Since becoming YouTube’s CEO in 2014, Google legend Susan Wojcicki has been busy shaping a service that long ago captured the world’s eyeballs into a business built to …

Susan Wojcicki

Tell Us 5 Things About Your Book: ‘The End of Advertising’

Andrew Essex believes that “the end of advertising as we know it” is “somewhere between five minutes and five years” away. That’s what this former chief executive of the influential creative agency Droga5 writes in “The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come” …

Advertising

The future of ad agencies has never been more in doubt

A few years ago, Booking.com, a hotel e-commerce site owned by Priceline, worked closely with a media-buying agency to figure out where to allocate its ad budgets.<p>"We’d have meetings where we’d sit down and say, 'We should put this much on YouTube, this much on other sites,' et cetera," Pepijn …

Advertising

Amazon spends more on advertising than Walmart, Target, Best Buy, Home Depot, and Kroger combined

Online retailers enjoy a structural advantage compared to traditional retailers -- they don't have the burden of a large store base to maintain. Having too many stores in an environment where sales are shifting online has been the main driver behind the surge in retail bankruptcies over the past …

eCommerce

Group Nine Media says it got 114M social engagements last month

With last fall’s formation of Group Nine Media, four digital media organizations (Thrillist, NowThis, The Dodo and Discovery’s Seeker) came together under a single corporate umbrella. Now the company says it’s seeing real success connecting with readers and viewers, with 114 million social media …

Social Media Marketing

Apple hires Sony’s Jamie Erlicht and Zack Van Amburg in original content push

Look out, Netflix and Amazon. After dipping its toe into the water with Planet of the Apps, today Apple announced the latest development in its push into original content. It is hiring Jamie Erlicht and Zack Van Amburg, who since 2005 had been co-presidents of Sony Pictures Entertainment, to lead …

Apple

Step aside, Snapchat: Musical.ly just launched original shows

First it was YouTube Red, then Twitter and Snapchat followed along. Now Musical.ly, the popular lip-synching video app, is the latest to add original "shows" to its platform.<p>"Musers" can expect programming from the likes of NBCUniversal, Viacom, and Hearst. They're bringing five short shows to the …

Kids' Choice Awards

Why Skipping Cannes in Favor of VidCon Is the Right Decision for Marketers

The advertising industry prides itself on its ability to tap into popular culture. Smart agencies, brands and advertisers do everything they can to …

Advertising

See the 24 Best Commercials of the Past 15 Years, as Judged at Cannes Lions

The Film Lions may not be the absolutely pinnacle of the Cannes festival, as they once were, but the Film Grand Prix is still very much a marquee …

Advertising

Why Disney made a huge mistake by selling its content to Netflix

As Netflix grows and grows, Disney is poised to be the “biggest loser,” BTIG’s Rich Greenfield says.<p>In the years before “House of Cards,” when Netflix was merely streaming movies and TV shows created by other companies, Disney and a lot of its peers did what seemed right at the time — they let Reed …

Google Play Music

Netflix has more American subscribers than cable TV

If it wasn't already clear that Netflix has become a mainstay of the American media landscape, it is now. A combination of official data with Leichtman Research estimates shows that, as of the first quarter of 2017, there are more Netflix subscribers in the US (50.85 million) than there are …

Netflix

Forty-Eight Percent of Pay-TV Customers are Considering Cutting the Cord

Are you down with OTT?Pay-TV has taken a tumble that it may not recover from, or at least it won’t walk the same after. And the thing it tripped over …

Televisions

Blackpills Edges in on AdultSwim with New Censorship-Free Animation Studio

Teams with French Adult Animation Company Bobby Prod to Form “Bobbypills”Blackpills, a millennial focused digital media company, has partnered with …

Animation

Rooster Teeth Launches Podcast Network, Will Rep Shows From h3h3Productions, Shane Dawson, More

Austin, Texas-based digital entertainment brand <b>Rooster Teeth</b> is expanding its empire today with the launch of a brand new podcast network dubbed <b>The</b> …

Viral Videos