txhenry

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Memo to this year's YC class: It's damn hard to build an enterprise company

Among VCs and entrepreneurs like myself, there’s a lot of talk about the recent pivot from consumer startups to enterprise software. It seems that …

Too late to openness

I saw an interesting comment Wednesday on BlackBerry’s late conversion to openness. VC Fred Wilson wrote:<p>So RIM has decided that it is time to make …

Why the Lean Start-Up Changes Everything

Launching a new enterprise—whether it’s a tech start-up, a small business, or an initiative within a large corporation—has always been a hit-or-miss proposition. According to the decades-old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and start …

Steve Blank on Why Big Companies Can’t Innovate

What’s striking about Fast Company’s 2013 list of the world’s 50 most innovative companies is the relative absence of large, established firms. Instead the list is dominated by the big technology winners of the past 20 years that have built innovation into their DNA (Apple, Google, Amazon, Samsung, …

Why Big Companies Can’t Innovate

Big companies are really bad at innovation because they’re designed to be bad at innovation.<p>Take a story plucked from the pages of Gerber’s history. In 1974, the company’s growth potential was waning. In order to grow profitability and fight margin pressure, Gerber executives turned towards a …

4 Principles Of Marketing As A Science

What is the future of marketing? You can almost hear “Science!” as intoned by a popular 80’s song by Thomas Dolby. Across our profession, more and …

Value needs to be sold…

The web makes starting things easy. It also makes us a bit lazy and smugly entitled.<p>We throw up a blog. Set up a store and sell something. Imagine a …

Marketing matters...

I’m a believer that the market is always right.<p>This doesn’t mean that the market knows what it wants, nor that you don’t have to sell smart and hard, …

Don't launch

Here's a common question I get from startups, especially in the early stages: when should we launch? My answer is almost always the same: don't.<p>First …

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How to Move From Tech Marketing to CPG Marketing<p><i>by David Ingram</i><p>Technology marketing and consumer-packaged-goods (CPG) marketing display distinctly …

The Pragmatic Marketing Framework

Market<p>Market Problems<p>Discover problems in the market by interviewing customers, recent evaluators and untapped, potential customers. Validate urgent …