21st Century Public Relations

By Julio Romo | How technology, digital and social channels and innovation are changing PR, Communications and Reputation in this 21st Century.

Trump Has Made the Social Media Manager Your Most Valuable Employee - Bloomberg

In the eight years Donald Trump has had a Twitter account, he has posted more than 34,000 tweets. About a hundred of them were sent after he was …

The Insanely Popular Chinese News App That You’ve Never Heard Of

Inside the offices of Toutiao, it’s hard to tell you’re just outside of Beijing and not in the heart of Silicon Valley.<p>The walls are decorated with …

Machine Learning

Facebook announces major changes to embattled Trending Topics section, removes personalization

As it continues to fight the spread of fake news, Facebook announced major changes to its Trending Topics section Wednesday.<p>The section, which …

White House Press Secretary Lies and Yells at Media. It’s Day 2 of the Trump Presidency.

Donald Trump’s press secretary kept the media waiting for more than an hour today, and then when Sean Spicer finally deigned to appear for his first …

Donald Trump

Flagging Fake News or Bad Sources Won’t Work

As you know from the real news, fake news is a big problem these days. We’ll never know exactly how much effect it had on the election. Mark …

Fake News

BBC sets up team to debunk fake news

Permanent Reality Check team will target false stories or facts being shared on social media<p>The BBC is to assemble a team to fact check and debunk deliberately misleading and false stories masquerading as real news.<p>Amid growing concern among politicians and news organisations about the impact of …

iPhone - a moment in history

<b>Ten years ago I was running from San Francisco’s Moscone Centre to a nearby hotel to edit a piece for the Ten O’Clock News when my phone rang.</b><p>Those were the days, by the way, when phones were for making calls but all that was about to change.<p>“Have you got your hands on this new Apple phone for a …

Steve Jobs

The digital, social and content trends for 2017

We are at the beginning of a new year and after the past year the work is starting 2017 with a sense of trepidation.<p>That said, where there are …

Now you can fact-check Trump’s tweets — in the tweets themselves

<i>This article has been updated to include a link to a Firefox version of the extension and to include tweets sent from the POTUS account.</i><p>On Friday morning, President-elect Donald Trump took a new tack in his war on the Russia hacking issue.<p>As our Dave Weigel noted, this isn't really accurate. There …

Donald Trump

Facebook to use crowdsourcing, fact-checkers and labels to combat fake news

The social giant will tap users to flag potential hoaxes, and then professional fact-checkers to determine veracity.<br>Please visit Marketing Land for …

Native ads are still very confusing to many readers, a new survey suggests

Can readers tell the difference between news stories produced by a publisher’s editorial arm and the sometimes slippery — but often lucrative — native advertising that runs on publishers’ sites?<p>Forty-four percent of people shown a native ad couldn’t correctly identify the company that had paid for …

News Alerts and the Battle for the Lockscreen

As we move from a world of information scarcity to one of abundance, a key question is how publishers and brands can attract attention and build …

Reuters built an algorithm to flag and verify breaking news on Twitter

A tool that filters out the fake<p>Reuters has developed a tool capable of automatically detecting and verifying breaking news on Twitter, in an attempt to report on events more rapidly and accurately. The tool, known as Reuters News Tracer, has been developed over the past two years, but Reuters only …

Facebookers 2.5 Times More Likely To Read Fake News, Millennials Least Prone

Facebook users are two-and-a-half times more likely to read fake news fed through the social network than news from reputable news publishers, …

Facebook is a tech-enabled media company

Every day Facebook publishes millions of pages of content with advertising - what's "not a media company" about that?Yet Facebook founder and CEO …

Media Industry

Why Audience Targeting Caused Fake News And What We Can Do About It

AdExchanger |"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Advertising

Obama: New media has created a world where “everything is true and nothing is true”

President-elect Donald Trump tweeted Thursday night that he had convinced Ford to not close a factory in Kentucky. “I worked hard with Bill Ford to keep the Lincoln plant in Kentucky,” Trump tweeted. “I owed it to the great State of Kentucky for their confidence in me!”<p>There was just one problem: …

German Spies Are “Alarmed” Over Threat To Election From Fake News And Russians

An intelligence source told BuzzFeed News that they fear 2017’s federal elections could see a repeat of the misinformation and hacking that disrupted the US presidential race.<p>German intelligence agencies have warned that a combination of fake news and Russian interference through hacking and …

The fake news wars go viral with Melissa’s List

There’s nothing like being authentic about fakery.<p>That’s what Melissa Zimdars has figured out in the past 24 hours, as her earnest attempt to separate fake news from the real stuff has gone viral.<p>Spurred in part by the phony 70News.com site, which itself spurred an overnight change in how Google …

The Rise of Mobile CX (Infographic)

The Rise of Mobile CX (Infographic)<p>I’m sure you’re not surprised to hear that mobile customer experience is on the rise, but this infographic …

Customer Experience

The World Just Got More Uncertain and Your Strategy Needs to Adjust

Donald Trump’s unexpected win in the U.S. presidential election is unleashing an inevitable maelstrom of analysis: Why and how did it happen? As with the Brexit vote, almost all pollsters and pundits failed to foresee this result. But now that we have a clear outcome, it’s time to move forward and …

Harvard Business Review

Facebook launches online courses for journalists about (what else) using Facebook

Facebook wants journalists to use more Facebook. There’s already Signal, a dashboard to help find and embed content from Facebook and Instagram, and a closed group, News, Media & Publishing on Facebook, which launched in 2013 and has nearly 8,000 members.<p>On Tuesday, the company announced new online …

All Content is Not Created Equal: Comparing Results Across 15 Verticals

Are you holding your content marketing to unrealistic standards?<p>No matter how informative your infographic about tax law may be, it’s not going to …

Facebook will now let Pages schedule Live Video

Live video is great and all, but it’s not very useful if most of your audience doesn’t know when you’re planning on streaming. Facebook is addressing that problem by introducing official scheduling feature for Verified pages; users can be notified about videos up to a week in advance.<p>To be clear, …

Facebook

An Italian media group's approach to making social video work for local news

Gruppo Editoriale L'Espresso has been using automation to make video production accessible to everyone in the newsroom

Journalism

Digital PR spend increases significantly, but still not enough investment in training

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in …

Weber Shandwick study: Digital comms, employee engagement top CCO priorities

NEW YORK: Digital comms and employee engagement top the list of priorities for global chief communications officers, according to a study by Weber …

On @Jack’s One Year Anniversary, Twitter Remains a Mess

A year ago today, at 4:57 AM San Francisco time, Jack Dorsey tweeted the news that he was once again the CEO of Twitter. Then he tweetstormed for a …