21st Century Public Relations

By Julio Romo | How technology, digital and social channels and innovation are changing PR, Communications and Reputation in this 21st Century.

Data-Informed Design: Minimize the Website Redesign Debate

Does the prospect of a website redesign fill you with excitement or overwhelm you with dread? More than an online property, a website is a reflection …

Usability

How and why to create an editorial calendar

An editorial calendar is fundamental to any successful PR campaign.<p>Editorial calendars might not stir the emotions or elicit rapturous applause, but …

Public Relations

Research: Writing a Business Plan Makes Your Startup More Likely to Succeed

When asked about an opponent’s plan for their impending fight, former world heavyweight champion Mike Tyson once said: “Everyone has a plan until they get punched in the mouth.”<p>It is a school of thought now fashionable in entrepreneurship circles. Advocates of “learning by doing” approaches such as …

Entrepreneurship

Newsonomics: There’s a newspaper chain that’s grown profits for the past 5 years, and it’s looking to buy more papers

It’s one of the grandest names in newspaper history, but it’s one seldom heard in the industry conversation about the future of the American press.<p>As The New York Times and The Washington Post have come to dominate national newspapering, we hear mostly about two kinds of regional companies. There …

Journalism

If Your Company Isn’t Good at Analytics, It’s Not Ready for AI

Management teams often assume they can leapfrog best practices for basic data analytics by going directly to adopting artificial intelligence and other advanced technologies. But companies that rush into sophisticated artificial intelligence before reaching a critical mass of automated processes …

Harvard Business Review

Trump Has Made the Social Media Manager Your Most Valuable Employee

In the eight years Donald Trump has had a Twitter account, he has posted more than 34,000 tweets. About a hundred of them were sent after he was …

The Insanely Popular Chinese News App That You’ve Never Heard Of - MIT Technology Review

Inside the offices of Toutiao, it’s hard to tell you’re just outside of Beijing and not in the heart of Silicon Valley.<p>The walls are decorated with …

Machine Learning

Facebook announces major changes to embattled Trending Topics section, removes personalization

As it continues to fight the spread of fake news, Facebook announced major changes to its Trending Topics section Wednesday.<p>The section, which …

White House Press Secretary Lies and Yells at Media. It’s Day 2 of the Trump Presidency.

Donald Trump’s press secretary kept the media waiting for more than an hour today, and then when Sean Spicer finally deigned to appear for his first …

Donald Trump

Flagging Fake News or Bad Sources Won’t Work

As you know from the real news, fake news is a big problem these days. We’ll never know exactly how much effect it had on the election. Mark …

Journalism

BBC sets up team to debunk fake news

Permanent Reality Check team will target false stories or facts being shared on social media<p>The BBC is to assemble a team to fact check and debunk deliberately misleading and false stories masquerading as real news.<p>Amid growing concern among politicians and news organisations about the impact of …

Censorship

iPhone - a moment in history

<b>Ten years ago I was running from San Francisco’s Moscone Centre to a nearby hotel to edit a piece for the Ten O’Clock News when my phone rang.</b><p>Those were the days, by the way, when phones were for making calls but all that was about to change.<p>“Have you got your hands on this new Apple phone for a …

Steve Jobs

The digital, social and content trends for 2017

We are at the beginning of a new year and after the past year the work is starting 2017 with a sense of trepidation.<p>That said, where there are …

Now you can fact-check Trump’s tweets — in the tweets themselves

<i>This article has been updated to include a link to a Firefox version of the extension and to include tweets sent from the POTUS account.</i><p>On Friday morning, President-elect Donald Trump took a new tack in his war on the Russia hacking issue.<p>As our Dave Weigel noted, this isn't really accurate. There …

Donald Trump

Facebook to use crowdsourcing, fact-checkers and labels to combat fake news

The social giant will tap users to flag potential hoaxes, and then professional fact-checkers to determine veracity.<br>Please visit Marketing Land for …

Crowdsourcing

Native ads are still very confusing to many readers, a new survey suggests

Can readers tell the difference between news stories produced by a publisher’s editorial arm and the sometimes slippery — but often lucrative — native advertising that runs on publishers’ sites?<p>Forty-four percent of people shown a native ad couldn’t correctly identify the company that had paid for …

Advertising

News Alerts and the Battle for the Lockscreen

As we move from a world of information scarcity to one of abundance, a key question is how publishers and brands can attract attention and build …

Reuters built an algorithm to flag and verify breaking news on Twitter

A tool that filters out the fake<p>Reuters has developed a tool capable of automatically detecting and verifying breaking news on Twitter, in an attempt to report on events more rapidly and accurately. The tool, known as Reuters News Tracer, has been developed over the past two years, but Reuters only …

Journalism

Facebookers 2.5 Times More Likely To Read Fake News, Millennials Least Prone

Facebook users are two-and-a-half times more likely to read fake news fed through the social network than news from reputable news publishers, …

Facebook is a tech-enabled media company

Every day Facebook publishes millions of pages of content with advertising - what's "not a media company" about that?Yet Facebook founder and CEO …

Media Industry

Why Audience Targeting Caused Fake News And What We Can Do About It

AdExchanger |"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Advertising Industry

Obama: New media has created a world where “everything is true and nothing is true”

President-elect Donald Trump tweeted Thursday night that he had convinced Ford to not close a factory in Kentucky. “I worked hard with Bill Ford to keep the Lincoln plant in Kentucky,” Trump tweeted. “I owed it to the great State of Kentucky for their confidence in me!”<p>There was just one problem: …

Journalism

German Spies Are "Alarmed" Over Threat To Election From Fake News And Russians

An intelligence source told BuzzFeed News that they fear 2017's federal elections could see a repeat of the misinformation and hacking that disrupted the US presidential race.<p>German intelligence agencies have warned that a combination of fake news and Russian interference through hacking and …

Russia

The fake news wars go viral with Melissa’s List

There’s nothing like being authentic about fakery.<p>That’s what Melissa Zimdars has figured out in the past 24 hours, as her earnest attempt to separate fake news from the real stuff has gone viral.<p>Spurred in part by the phony 70News.com site, which itself spurred an overnight change in how Google …

Journalism

The Rise of Mobile CX (Infographic)

I’m sure you’re not surprised to hear that mobile customer experience is on the rise, but this infographic provides some more insights on what that …

The World Just Got More Uncertain and Your Strategy Needs to Adjust

Donald Trump’s unexpected win in the U.S. presidential election is unleashing an inevitable maelstrom of analysis: Why and how did it happen? As with the Brexit vote, almost all pollsters and pundits failed to foresee this result. But now that we have a clear outcome, it’s time to move forward and …

Harvard Business Review

Facebook launches online courses for journalists about (what else) using Facebook

Facebook wants journalists to use more Facebook. There’s already Signal, a dashboard to help find and embed content from Facebook and Instagram, and a closed group, News, Media & Publishing on Facebook, which launched in 2013 and has nearly 8,000 members.<p>On Tuesday, the company announced new online …

Facebook

All Content is Not Created Equal: Comparing Results Across 15 Verticals

Are you holding your content marketing to unrealistic standards?<p>No matter how informative your infographic about tax law may be, it’s not going to …

Digital Marketing