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Incredible Ikea Billboard Tips an Apartment Sideways to Become a Rock-Climbing Wall

Psst, maybe we shouldn't take this apartment—the floor seems kind of slanted.<p>Ikea promoted the opening of its 30th store in France by building an …

Shell Shows More Gas Brands Could Fuel Up on Social Media

While BP has garnered attention in recent years for its use of social media, not many of its competitors have been notably active in the space. But …

Miley Cyrus criticism reaction 'terrifying', says Radio 1 DJ – video

Jameela Jamil, presenter of the official chart show on BBC Radio 1, speaks to <b>John Plunkett</b> at Ad Week Europe about Miley Cyrus and the sexualisation of women in the media, and how the DJ was victimised on Twitter for her criticism of the star's antics. She also explains why it is important to have …

Why emotional ads can be bad for brand-building

In the stampede towards emotional advertising, are we forgetting the thing that consumers bought into in the first place, asks Vic Polkinghorne.<p>To …

Guinness Is the Latest Beer to Boycott N.Y.’s St. Pat’s Parade, but How Much Does It Matter?

With its decision yesterday to withdraw support of today’s New York St. Patrick’s Day parade, beer giant Guinness became the latest beer brand to …

The Top 3 Social Messaging Apps Among Smartphone Users

Facebook paid a staggering $19 billion for WhatsApp. While it trails Facebook as a messaging app in the United States, WhatsApp dwarfs Facebook in …

Are You a Felon? According to Google, You Just Might Be

For the record, Pete Kistler—age 26, resident of New York, brown hair, slender build—is not a felon. The problem is, until recently, just about …

Advertising Industry

Coke Zero gets edgier in 'just add zero' revamp

Coke claims it is targeting a "new demographic of young people that has emerged out of challenging times," who have a "positive outlook focused on …

Marketing

Eight lessons in global brand management from Harvard Business School

Running a busy London agency means you’re always up for a bit of a challenge, so I was pleased to get onto the Advanced Management Programme at …

5 Epic Branded Twitter #Fails of 2013

While the potential benefits of real-time marketing have been documented, the tactic's perils helped keep the ad industry entertained during 2013. …

5 Awesome Branded Twitter Plays of 2013

For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise …

2013’s Best and Worst Magazine Cover Stars

As 2013 comes to a close, we’re taking a look back at the big celebrity cover trends for the past year. Between all the Kardashians, the Royal …

How to improve your career prospects in 2014

There’s a tree in the corner of the room, brightly coloured cards on the shelf and a variety of sparkly things hanging from strange places. It must …

Motivation

Tech report: what do brands need to know about wearable technology?

Technology<p>Matthew Chapman speaks to Anthony Baker, technology team lead, and Phil Hawksworth, technical director, at digital agency R/GA about what …

Five lessons big brands can learn from growth hacking

Borne out of the start-up scene in Silicon Valley, 'growth hacking' is a set of tactics and best practices that deal with the issue of online user …

Burberry appoints Jenna Littler to newly created marcomms position

Burberry has promoted Jenna Littler to the newly created role of senior vice-president for marketing and communications across Europe, Middle East, …

Sainsbury's wins Brand of the Year

Sainsbury's has been crowned The Marketing Society Brand of the Year 2013, in association with Marketing and Metro, and sponsored by Tag Worldwide.<p>To …

Asos rules out opening physical stores

Robertson was responding to a question from BBC journalist Kirsty Wark, who is chairing the Marketing Society's annual conference at the Royal Opera …

Can Retail Brands Make Every Day A Holiday Shopping Day?

When Target recently announced it was pushing back the launch of its holiday campaign, did any variation of the word “radical” dance through your head? It did for me, till I looked a little deeper at the story—turns out Target jumped the holiday gun just a bit with last year’s campaign, which …

New York graffiti mecca 5 Pointz will likely 'come down', judge says

The artists behind New York’s graffiti haven 5 Pointz have learned that their last-ditch legal effort to save the outdoor gallery will likely fail.<p>“The building, unfortunately, is going to have to come down,” federal judge Frederic Block said in New York’s eastern district court on Friday. He said …

Belvedere Vodka Joins List of Brands Touting Heritage

Another liquor marketer is going back to its roots. Belvedere Vodka in a new campaign will tout the liquid as being "distilled according to a …

What Doesn't Your Brand Stand For?

Do you find yourself in awe of certain brands? You know, those with an unquestioning, undyingly loyal following. Timberland or Chipotle come to …

The Big Bang Theory Gets the Highest Ad Rates Outside of the NFL

Just as in the cosmological model that explains how the universe sprang into existence from an infinitely dense singularity, CBS’ The Big Bang Theory …

Condé Nast Entertainment Rolls Out Vanity Fair Channel

In March, Condé Nast Entertainment rolled out its first video series, from Glamour and GQ. Those were followed by offerings from Vogue and Wired. …

Apple UK's 'most desired' brand but tax avoidance scandal hits Google

The survey, carried out by marketing agency Clear, part of M&C Saatchi Group, showed Apple clinging to its place at the top of the<p>UKranking, with a …

Millennial Guys Are Turning to Makeup

Manly men. Guy's guy. Nowadays, gender roles are more fluid than they've been in recent decades, redefining masculinity. Men are taking on more of …

Child Care

Dollar Shave Club Turns to Local Radio for Father’s Day

Dollar Shave Club CEO Michael Dubin is bringing his funnyman act—which spawned one of the more viral Web videos of recent lore (the clip included a …

Brands need to be more original on Instagram

Celebrities are increasingly using Instagram to endorse products, but the problem is they are doing it so badly, writes Richard Alford, managing …

PepsiCo Bows Beverage Fountain That Lets Consumers Mix-n-Match Flavors

Forget the days when you had just a handful of choices at the soda fountain.<p>Next week, PepsiCo will begin testing "Pepsi Touch Tower 1.0" as part of …

Advertising