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Why I'm Stubbornly Optimistic About the Future of Small Colleges | Technology and Learning

Last week we learned that yet another small college, Oregon's Marylhurst University, is closing.<p>Higher ed publications are full of stories with …

Nonprofits

College Admission Recruiting: Biased Or Broken?

Are recruiting practices fundamentally biased? “Yes,” say higher education researchers Ozan Jaquette at the University of California Los Angeles and Karina Salazar at The University of Arizona. Unlike most other countries where college is almost entirely funded by taxpayers, in the United States …

Higher Education

4 Marketing Strategies to Make Consumers Love Your Brand

In 2016, Social Media Today published an article titled "4 Marketing Strategies to Make Consumers Love Your Brand" which provides a range of tips on …

Marketing

Watch Arcade Fire and Florence Welch Perform “Dog Days Are Over”

During the final London stop of their ongoing tour behind <i>Everything Now</i>, Arcade Fire brought out Florence Welch. They played her Florence and the Machine hit, “Dog Days Are Over.” Afterwards, they introduced Boy George to the stage for Culture Club’s “Karma Chameleon.” Then, they all did “Wake Up” …

Watch This Week's Outstanding Entries From The Tiny Desk Contest

The Tiny Desk Contest judges are one week closer to picking this year's winner — and in the meantime, there's a lot going on in the Tiny Desk Contest community.<p>You can participate in our weekly fan favorite votes, where we gather up some entries around a fun theme and ask you, the fans, to pick …

Latin America

'Talking About Heaven': John Prine Proves That Old Trees Grow Stronger

John Prine never really liked his singing voice. "The only reason I figured out I didn't like my old records to listen was I could hear how nervous I was, and how uncomfortable I was," the venerated musician says. "And who would want to sit around and listen to yourself being uncomfortable?"<p>Today, …

Songwriting

What is a Landing Page?

Businesses looking to increase their online sales can benefit from having a firm understanding of what a landing page is, and some of the best …

Marketing

The New Role Of Marketing

The new role of marketing? Create people-friendly businesses.<p>Advertising is always changing. Remember when UX was all the rage, along with its little …

Is college worth it? One professor says no.

At George Mason University, where I teach, I regularly have lunch with a group of economists that includes a libertarian provocateur with an impish sense of humor named Bryan Caplan. Whether you agree with him or not (I usually don’t), Bryan makes you think hard about what you believe and what you …

Higher Education

Marketing Plan Template: Exactly What To Include

To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your customers so they repeatedly buy from you.<p>Done properly, your marketing plan will be the roadmap you …

Read Your Way to CMO Status With the 8 Best Marketing Books

Everything revolves around marketing these days—just this week I attended an interesting talk about self-promotion on social media. Most of us not …

Pokemon Go and Chuck Close: The Week in Pop-Culture Writing

The highlights from seven days of reading about entertainment<p>Pulitzer Prize-Winner Phil Kennicott’s Pokemon Go Diary<p>Chris Hemsworth, Male Privilege Heartthrob<p>Inside the Playlist Factory<p>The Quiet Perfection of Tim Duncan<p>Behold Your Newest Silver-Screen Sex Goddess, Jane Neighbor<p>Garth Brooks Brings …

Pokémon Go on Android: Already bigger than Tinder, may soon be as big as Twitter

Five days after the launch, Pokémon Go — an augmented reality game in which you hunt virtual Pokémon on your phone in real-life locations — is …

Want greater diversity on college campuses? Increase the number of interracial roommates.

<i>Jonathan Zimmerman teaches education and history at New York University. His book “Campus Politics: What Everyone Needs to Know” will be published in August.</i><p>Last month, the Supreme Court reaffirmed that universities can use race in making admissions decisions. In his majority opinion, Justice …

College & University

Ahead of WWDC, Siri spotted talking about the ‘Finder’ (Siri for Mac incoming?)

Siri is widely expected to make up a big part of Monday’s WWDC keynote (alongside iOS 10, macOS 10.12 and more) but it seems like it is already inadvertently tipping the hat on what is going to be announce. Brian Roemelle found that by asking the voice assistant about “windows” on his phone, Siri …

Apple

Facing A Growing Rat Problem, A Neighborhood Sets Off The Cat Patrol

In Chicago, one neighborhood's rat problem is about to get a lot worse.<p>Crews are preparing to tear down an old hospital and when the wrecking ball starts swinging, the rodents living in and underneath the aging structure will scurry.<p>The city and the developer are setting poison baits and traps to …

Pets

The Chickens Are Coming Home To Roost In The Great University Blunder

The expansion of higher education has been seen as one of the great success stories of recent years, but the signs are growing that it is not the unambiguous good we once thought, as the chickens are coming home to roost in the great university blunder.<p>Long considered the preserve of a privileged …

Higher Education

Do Elite Colleges Lead to Higher Salaries? Only for Some Professions

A diploma from a highly selective college means higher pay in certain fields. In others, it makes almost no difference at all<p>For all the thought that families put into choosing a college, very often the decision is dominated by a simple line of reasoning: The more prestigious the school you attend, …

College & University

Mystery Marketing: 3 takeaways from cryptic marketing strategies

TweetThere exists an encyclopedia of articles that provide advice on how to market to Millennials. Marketers view Millennials (the “self(ie) …

Marketing

Advertising: Nothing More Than Feelings

FIRST, you realise it's a gorilla. The opening strains of Phil Collins's "In the Air Tonight" are playing; the beast is enraptured. As the camera pulls back, you see that he's seated at a drum kit. He flexes, raises his drumsticks, then brings them resoundingly down. Only in the final frames do you …

The Myth of Marketing: How Research Reaches For The Heart But Only Connects With The Head

Douglas Van Praet discusses the importance of emotion in decision making (and everything else) and how his agency’s blockbuster “The Force” may not have made it through the traditional research process.<p>Marketers are supposed to be the experts on connecting emotionally with customers. But …

5 Top Tips for Content Marketing Success - Jeffbullas's Blog

The power of online marketing on a social web has only scratched the surface of its full potential.<p>This year smart marketers will stop using content …

What is... a brand?

Branding - it's a well known term everyone has heard of that covers many aspects of marketing - which we've delved into with some of our blog …

The power of colour in branding

Click image to enlarge<p>There's no question that colour has a major impact on the branding world – these outstanding uses of colour in branding are a …

Mobile internet is now just the internet

The Christmas holidays are the time of year when different generations of the family gather around the dinner table. So it’s a perfect opportunity for a spot of tech anthropology. Here’s how to do it.<p>At some point, insert into the conversation a contemporary topic about which most people have …

Mobile

Police Sifting Through Tips in Probe of Arizona Freeway Shootings

Authorities in Arizona are hoping old-fashioned fliers advertising a $50,000 reward helps lead them to whoever has been behind a string of shootings on vehicles on or near a Phoenix-area interstate.<p>Overhead signs have already been places along Interstate 10 in Phoenix, where at least 11 vehicles …

Law Enforcement

The new tool colleges are using in admissions decisions: big data

Applicants for this year’s freshman class at Ithaca College didn’t have to send their standardized test scores. If they did, the scores were …

College & University

A successful strategy to get college students thinking critically

At least about their physics lab assignments.<p>“We aren’t teaching students how to think critically!” So goes the exasperated lament you have probably …

Critical Thinking