Shopper Engagement & Activation  

By Retail Performance Solutions | Covering: Social - Shopper to Shopper Communities, Ratings, Reviews and Recommendations (Personalization), Proprietary and Shoppable Content, Marketing, CRM, etc. 

Brand X Journal •

<b>Harvard Business Review</b>: “Despite the many advantages of … digital goods, companies find again and again that people value and are willing to pay …

Trends

Do YOU want to join Aldi's taste test club? Discount supermarket chain seeks shoppers to try out its products

• <b>German supermarket giant Aldi is asking Australians to be food and wine testers</b>• <b><br>Consumers are urged to visit Aldi's website and follow a five-step</b> …

Study of 2016 Coupon Activity Reveals Changes in Shopper Preferences

WINSTON-SALEM, N.C., Feb. 14, 2017 /PRNewswire/ -- Analysis by <b>Inmar, Inc.</b> of 2016 coupon activity reveals an ongoing "promotional transposition" with …

Amazon Launches STEM Toy Subscription for Kids

The STEM Club Toy Subscription encourages kids to learn through play—for $20 a month.<p>PCMag reviews products independently, but we may earn affiliate …

How Digital Links Two Spheres of Shopping

Through digital technology, a retailer can focus on one stage of the customer journey, or a blend of several, to create a distinctive experience that …

Why 30 retailers are asking consumers to self-personalize the shopping experience this holiday

Nov. 17, 2016<p>Personalization has long been touted as the Holy Grail for improved customer experience at retail. The argument is that by examining …

eCommerce

How Alibaba Turns Wealthy Shopaholics Into a Marketing Squad

To continue reading this article you must be a Bloomberg Professional Service Subscriber.<p>If you believe that you may have received this message in …

Alibaba Group

Loyalty Is Misunderstood & Underutilized | Convenience Store News

NATIONAL REPORT — Why would someone even consider buying a product from a retailer if it is not offered at the lowest price, especially when it is so …

Customer Experience

Walgreens launches club for Beauty Enthusiasts

Walgreens has launched a new club within its Balance Rewards loyalty program that offers additional rewards on beauty and personal care items.<p>Members …

Too Much Personalization Narrows a Retail App's Versatility

Consumers are becoming increasingly aware of the double-edged sword that comes from broadly sharing their personal data.<p>My own light-bulb moment …

Large CPGs Are Under Attack by Startups...and Consumers Are Winning

By Erika • September 28, 2016<p>by Tien Tzuo, CEO of Zuora.<p>Originally published in TechCrunch.<p>Consumer packaged goods are big business — valued at more …

eCommerce

Data analysis shows what you suspected all along: Amazon ratings are bullshit

After analyzing over 18 million reviews, independent analysis confirmed that Amazon ratings are heavily influenced by incentivized reviews. Incentivized reviews, in this case, means a discounted (or free) product received in exchange for an Amazon review.<p>Sellers incentives for reviews aren’t …

Incentivised reviews are warping Amazon’s product star ratings, report says

Reviewers given discounts or free products award higher ratings, detrimentally affecting Amazon’s star system<p>So-called incentivised reviews, where people are given products in return for write-ups on Amazon, are skewing results, artificially increasing the star ratings, according to a report.<p>Such …

The Home Depot Earns 8X In-Store ROI with Mobile Display Ads

Home Depot got powerful results when it used location extensions for display ads to reach home and garden enthusiasts on mobile. The brand reached …

Home Depot

Time to get personal: Smart technology and the future of UK retail

We live in the age of rapid customer demand. Never before have UK shoppers wanted so much for less, and at faster and faster delivery speeds. The …

What Is a Meta-DSP and Why Should Advertisers Care?

Over the last 18 months, the term meta-DSP has become more widely used, but not necessarily understood. Forrester defines meta-DSPs as "ad tech …

Advertising

ARC Report: How Customers Rate The Mobile Retail App Leaders

• The 2016 retail app sales leaders<br>• Seven apps that received high quality marks from users<br>• Eleven retailers with the largest swings in user sentiment

eTail West customer engagement session to feature e-commerce pioneer

Where: eTail West, JW Marriott Desert Springs Resort & Spa, Palm Springs, CA.<p>What: John Napieralski will speak about using data and the combination …

Top 7 Benefits of Omnichannel Personalization

What’s the importance of omnichannel personalization? How does personalization improve omnichannel conversions, customer loyalty, and revenue? Learn …

3 Methods of Marketing Attribution Analysis

One of the simplest, yet most powerful ways to perform attribution analysis as a marketer is to ask people in an open-ended way how they heard of …

Analytics

Shopper Segmentation Models: You need your own one now!

There are lots of things that make a difference when it comes to getting value from your shopper data, but the single biggest differentiator between …

E-Commerce Moves from Transactions to Relationships

If you sell stuff via e-commerce, you’ve probably noticed … it’s getting pretty crowded out there.<p>With potential competitors popping up everywhere, …

Shopping

The Coming Clash Of The Commerce Titans

Share Email<p>Pop quiz on this Monday morning, so grab your coffee and look alive.<p>True or false: Thanks to mobile devices and apps, American consumers …

Personalization Delivers 3X Consumer Engagement With Digital Advertising, Says New Jivox Study

SAN MATEO, Calif.--(BUSINESS WIRE)--Digital marketing platform leader Jivox today released findings from its 2016 Jivox Benchmark Report, the first …

Groupon, REI among most liked apps

Groupon, One Kings Lane and REI are among shoppers' favorite apps, according to a new report by ARC that analyzed the top mobile app experiences …

Groupon