Proximity Marketing: Beacons & Micro-Location 

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Swirl Releases Results of 2016 Holiday Season Beacon Marketing Campaigns | Swirl

15 Ways Geolocation Is Totally Changing Marketing

Geolocation is the next buzzword in marketing.<p>As brands discover the power of GPS-fueled augmented reality (think Pokémon Go), they’re finding new …

Marketing

Google’s ‘Open’ Eddystone vs Apple’s iBeacon – Which One Works Better for You. | whitelotus

The new BLE beacon format for increasing location awareness is aimed at Android and iOS<p>Google’s introduction of Eddystone this week provides a …

‘Beacons are dead,’ says CEO of a retail analytics firm

The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume.

55 Percent of In-Store Mobile Moments Directly Impact the Purchase Decision

LOS ANGELES, Nov. 2, 2016 /PRNewswire/ -- Mobile moments -- defined as when a person consults their phone for information -- play a clear and …

Beacons Booming: inMarket Beacon Platform Influences $14.5BN in Black Friday Weekend Sales in Retail Stores; 223 Percent YOY Client Growth

LOS ANGELES, Dec. 5, 2016 /PRNewswire/ -- The inMarket beacon platform, with a comScore-verified reach of 50MM monthly active app users, influenced …

Beacon detections up 370% on Black Friday

Beacon detections were up 370% on Black Friday 2016 versus the same shopping day in 2015, according to beacon platform inMarket. With a …

eCommerce

Comment on Beacon Companies Pivot Toward Attribution As Acquirers Come A-Knocking by Rob Emrich

@Rob Murphy, thanks for the thoughtful comment.I agree with you that trigger based campaigns deliver value. That was a core part of our acquisition …

Advertising Industry

Global Chocolate-coated Cookies Market Industry Analysis By Application, Region, Type Forecast to 2021

<b>WiseGuyReports</b><p>Wise Guy Reports is part of the Wise Guy Consultants Pvt. Ltd. and offers premium progressive statistical surveying, market research …

Business Intelligence

BKON is now Phy

BKON is now Phy.<p>Although the old name served us well, it was simply too limiting. Just like the Physical Web continues to evolve, so has our …

Location-based targeting pays off

SAN FRANCISCO: Location-based audience targeting is not only more accurate than traditional designated-market-area targeting in mobile but it also …

Home Depot Experimenting With Beacons

A Home Depot executive at the MMA SM2 Innovation Summit 2016 revealed that mobile and tablet usage make up 50 percent of the retailer’s online …

Bluetooth Beacon Devices Market to 2020 Driven by Increasing use in organized retail and Availability of standardized BLE technology

<b>The Global Bluetooth beacon devices market to grow at a CAGR of 222.8% by volume during the period 2016-2020. The report covers the present scenario</b> …

Beacons: After the pilot tests, where does the future lie?

Back in 2013, beacons were supposed to be about to revolutionise the retail sector by – at long last – creating strong links between digital …

Trends

ABI Research Finds the Future of BLE Beacon Shipments is Not in Retail

Though beacon retail technology is grabbing headlines, the future of BLE beacon shipments is not in retail. ABI Research forecasts the amount of BLE …

Internet of Things

The evolving road of beacon tech

When Apple launched its iBeacon protocol at the Apple Worldwide Developers Conference in 2013 it laid the foundation for an entire new industry — the proximity industry.<p>Three years later, close to 500 proximity companies operate globally, and between 6 and 7 million beacons are deployed in …

Internet of Things

New Estimote beacons move into video

<i>This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Beacon provider Estimote introduced its newest device named Mirror at TechCrunch Disrupt SF, reports VentureBeat.<p>The Mirror beacons connect to video screens to serve …

How Beacons Can Reshape Retail Marketing

Beacon technology is poised to change the way consumers interact with brands, making devices more helpful and revolutionizing the way retailers …

eCommerce

Retail Beacons Are Becoming More Popular, but Their Effectiveness Is Debated

By Phil GoldsteinWhile more retailers are experimenting with beacon technology to track customers and provide offers, questions abound about how they …

Retail IoT: As seen in stores (finally)

The Internet of Things (IoT) is changing our everyday lives, and some of the most immediate and impactful changes will lie in one of the most …

eCommerce

Nearly Every Baseball Stadium and Half of NBA Arenas Now Studded With Mobile Beacons

Nearly all Major League Baseball parks and around half of pro football, basketball and hockey arenas are dotted with beacons and other technologies …

Advertising

Another Airport Deploys Beacons For Travelers

Bologna Gugliemo Marconi Airport has launched a Near Field Communication (NFC) RFID and Bluetooth beacon solution that allows commuters to access …

Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month

Beacons are helping shoppers find what they want.<p>The beacons installed at retailers and restaurants in one of the earliest and wide-spread …

Advertising Industry

How Wal-Mart Can Start Solving The Amazon Problem With InvenSense

In addition to unfair sales tax collection regimes, brick and mortar retailers have a customer data problem.<p>A new approach to solving this problem …

eCommerce

Customers Want In-Store Location Data, Too

Share Email<p>Of the many ways the rise of mobile devices has prompted brick-and-mortar retailers to evolve, the translation of in-store visits to …

67% Say Tracking Could Improve Their In-Store Experience; 19 Million Already Beaconed

Shoppers are warming to beacons and virtual reality.<p>The majority of consumers are open to location-based technology as long as it improves their …

eCommerce

THE BEACONS REPORT: Why the CPG category is poised to become an early leader in beacon-based marketing

Beacons are one of the most important new in-store technologies. These small, inexpensive pieces of hardware, which communicate with smartphone apps via Bluetooth, are helping brick-and-mortar retailers enhance customer loyalty, gather data about their customers, and provide an entry point for …