Marketing Tech

By Retail Performance Solutions | Great Articles and Blog Postings on the Bleeding and Leading Edge of Marketing Technology

E-Commerce purchase prediction

Recognizes taste<p>Analyses product images considering 39,000 variables simultaneously.<p>Historical data<p>Looks into historical data establishing browsing …

Why clienteling is no longer a luxury

Advancements in digital commerce have taken the idea of personalized customer experiences and expanded it well beyond the domain of luxury brands. …

Customer Experience

Why 30 retailers are asking consumers to self-personalize the shopping experience this holiday

Nov. 17, 2016<p>Personalization has long been touted as the Holy Grail for improved customer experience at retail. The argument is that by examining …

eCommerce

Marxent Announces Spin off of Retail Technology and Mobile Loyalty App Company

On Tuesday, Magnetic Mobile — Marxent’s former retail division and a formidable player in mobile-led consumer engagement technology — announced that …

eCommerce

The B2B Marketer's Guide to Decoding Metrics

As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on …

Back to Basics: Tips and Tricks for Demand Generation Success

If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for …

Coursa Retail From InvenSense Recognized As Market Leader In Retail Shopper Retargeting & Location Analytics With Two Awards

SAN JOSE, Calif.--(BUSINESS WIRE)--InvenSense, Inc., (NYSE:INVN), a leading provider of MEMS sensor platform solutions, announced the recognition of …

Marketers are abandoning the Single Customer View

Marketers are having a hard time calculating the value of their customers, according to a new storybook by international data analytics and analysis …

Two thirds of marketers "can’t calculate the value of their customers" | Netimperative - latest digital marketing news

Senior marketers struggle most with Single Customer View, cross-journey optimisation and predictive analytics, meaning they are unable to work out …

Fact-checking the first Clinton-Trump presidential debate

In the first debate between presidential contenders Donald Trump and Hillary Clinton, Trump repeatedly relied on troublesome and false facts that have been debunked throughout the campaign. Clinton stretched the truth on occasion, such as when she tried to wiggle out of her 2012 praise of the Trans …

James B. Comey

ASMR Videos Are the Biggest YouTube Trend You've Never Heard Of

Though YouTube is most commonly associated with visual content, sound-oriented videos are resonating with millions of users. Learn how some brands …

Asmr

Strategy is critical when approaching marketing tech | Response

Marketing technology has become an indispensable part of all marketing organizations, meaning that tech decisions carry more weight than ever before. …

What Is a Meta-DSP and Why Should Advertisers Care?

Over the last 18 months, the term meta-DSP has become more widely used, but not necessarily understood. Forrester defines meta-DSPs as "ad tech …

Advertising

Shoptalk adds Sucharita Mulparu to executive team

Shoptalk has appointed Sucharita Mulpuru, former principal analyst at Forrester Research, as chief retail strategist.<p>Shoptalk also launched a new …

For Stores, Mobile Now 52% Of Digital Spend; Instagram Still Rules

When it comes to digital smarts, Nordstrom, Macy’s, Kohl’s and JC Penney rank at the Genius Level, according to the latest report from think tank L2. …

Shopper Segmentation Models: You need your own one now!

There are lots of things that make a difference when it comes to getting value from your shopper data, but the single biggest differentiator between …

10 Disruptive Marketing Trends

Ten disruptive marketing trends that will shape the future of brand leadership.<b>1. Mobile will be the dominant platform</b>. Intelligent devices— …

Marketing

Building Your MarTech Stack: Selection Strategies for Success

The promise of an all-in-one MarTech solution that opens up new capabilities and accelerates growth is alluring, but it’s rare a single vendor can …

Are Brands Optimizing Their Marketing to Death?

Data has been hailed as marketing's holy grail for decades, a means to pinpoint even the smallest of audiences and efficiently deliver a message to …

Advertising

First Insight Named in Gartner's "Hype Cycle for Retail Technologies, 2016" as a Representative Vendor

PITTSBURGH, PA--(Marketwired - Aug 12, 2016) - First Insight, the world's leading provider of solutions that empower brands to incorporate the voice …

Modernizing the Mix: Transforming Marketing Through Technology and Analytics

As a marketer, are you ready for the accelerating technological shift happening all around you?<p>To help answer this question, dataxu surveyed 532 …

Marketer's Playbook Video: The Future of Customer Experience

Ask any retail expert and they will tell you, the future of brick-and-mortar is about more than shopping.<p>That insight drove former consultant Rachel …

Customer Experience

2016 Demand Marketing Game Changers

A group of exceptional B2B marketers are being recognized as the Top 40 Demand Marketing Game Changers. See if you know any demand marketers who made …

How to Make Social Marketing Decisions Faster

Social analysis shouldn’t monopolize your time. Analysis should fuel strategy and give you more time to do the things that drive value to your …

Simply Measured unveils social measurement API | Response

Social measurement tech specialist Simply Measured has unveiled a new social measurement API platform aimed at marketers, and it is integrated with …

Social Media Marketing

Lunch Bot, Anyone? How Brands Can Use Chatbots in Advertising

Brands know that to advertise effectively on mobile, they need to gain access to consumers through the few apps that dominate daily smartphone use. …

Chatbots