Tushar Handa

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5 Top Designers On How To Create The Ultimate PowerPoint Presentation

Slide presentations usually suck–but a good designer can turn that around. Here are four tips for selling your ideas.<p>PowerPoints are awful. Long and uninteresting, they are the corporate drone of visual media–synonymous with endless meetings, academic conferences, and corporate retreats.<p>For graphic …

It’s not just you: Psychology reveals why clowns are so creepy

For the past several months, creepy clowns have been terrorizing America, with sightings of actual clowns in at least 10 different states.<p>These fiendish clowns have reportedly tried to lure women and children into the woods, chased people with knives and machetes, and yelled at people from cars. …

Horror

Here’s How 5-Hour Energy Kicked Coffee Out of the Buzz Game

Let's assume you're reading this at 2 p.m. The lunch you had a couple of hours ago is leading to hypoglycemia. Since you've been awake for eight …

How To Understand The Emotional Drivers of Viral Content

What makes content go viral?<p>It’s a tough question to answer, particularly when you think about recent viral hits – who could’ve guessed that the …

7 Ways to Make Your Business Storytelling Awesome

I am super passionate about what I do in the world of telling business and marketing stories. If you read my stuff and know me, you know I am a …

40 philosophies from famous marketers throughout history

I believe you can learn something from everyone — as long as you’re listening. We’re always building on the legacy and lessons of those who have come before us.<p>For marketers, this is quite a legacy indeed. Although the discipline of marketing only emerged in the 1900s, it builds on a foundation of …

Marketing Legend Seth Godin on the Future of Branded Content

‘You Need Editors, Not Brand Managers’: Marketing Legend Seth Godin on the Future of Branded Content<p>Seth Godin is the godfather of modern …

The Night That Obama and Hillary Founded ISIS

It was late one night in the White House when Obama first came up with the idea for ISIS. He hadn’t been sleeping well. Michelle told him to take …

1,300 Free Online Courses from Top Universities

Download 1,300 free courses from Stanford, Yale, MIT, Harvard, Berkeley and other great universities to your computer or mobile device. Over 45,000 …

Audio-visual

Man Missing Most Of His Brain Challenges Everything We Thought We Knew About Consciousness

Back in 2007, scientists reported that a French man in his mid-40s had walked into a clinic complaining of a pain in his leg. As a child, he’d had …

Seven Tips From William Faulkner on How to Write Fiction

"The young writer would be a fool to follow a theory," said the Nobel Prize-winning author William Faulkner in his 1958 <i>Paris Review</i> interview. "Teach …

William S. Burroughs Teaches a Free Course on Creative Reading and Writing (1979)

According to Ted Morgan, author of William S. Burroughs biography <i>Literary Outlaw</i> (which Burroughs hated), the hard-living Beat writer added “teacher” …

What Is Déjà Vu? Michio Kaku Wonders If It’s Triggered by Parallel Universes

I've spent the past week on a road trip across America, and, during it, experienced perhaps my most intense case of déjà vu ever. Rolling into …

Seven Tips From F. Scott Fitzgerald on How to Write Fiction

F. Scott Fitzgerald is often portrayed as a natural-born writer. "His talent," says Ernest Hemingway in <i>A Moveable Feast</i>, "was as natural as the …

5 Examples Of Brands That Came Back From The Dead

Branding is simultaneously exciting and intimidating. The notion of building a new company, complete with a new identity, from scratch is exhilarating, but at the same time, you’ve heard the statistics; you know that the majority of small businesses and startups are destined to fail.<p>Undaunted, you …

How Emotional Arcs Can Help Brand Storytelling, as Revealed by AI

Emotion plays a crucial role in effective storytelling—including brand storytelling. Whether it’s love, humor, nostalgia, suspense, or even sadness, …

Download 15,000+ Free Golden Age Comics from the Digital Comic Museum

The Digital Comic Museum offers free access to hundreds of pre-1959 comic books, uploaded by users who often offer historical research and commentary …

5 Ways Customer Journey Mapping Can Transform Your Business Right Now

Customer journey mapping is a technique that is growing in popularity, not only with customer experience (CX) professionals, but also within …

Brand Is Experience in the Digital Age

<b>Summary:</b> While branding has been around since people began buying and trading goods, the definition has evolved in the Digital Age. Consumers now …

Your Brand Story is Your Brand Strategy

So much has been written on storytelling in business that a subset of the marketing community is pushing back against its purported benefits. Yet, …

Brand Admiration: Why Some Brands Are Loved Unconditionally (and What You Can Learn From Them)

You're hours away from taking the trip of a lifetime to Europe. French vineyards. Swiss mountains. Greek islands. You've saved up all your vacation …

10 Timeless Steps to Better Writing From David Ogilvy, the Father of Advertising | Inc.com

It's been said that the ability to write well helps a person to achieve focus, which leads to better, clearer thinking.<p>But how can you learn to write better?<p>Enter the timeless advice of David Ogilvy.<p>Despite never graduating from college, Ogilvy had a gift for the written word. At one point as a …

Creative Writing

The Content Sharing Habits of Facebook Users

More than half (58%) of Facebook users who share third-party content on the network say they do so at least once a week, according to recent research …

Marketing

How Pixar comes up with so many good ideas

When it comes to reliability, Pixar is pretty much second only to the sun. Just as every morning that fiery ball of light rises in the east, the movie studio behind “Finding Nemo,” “Toy Story” and “Cars” and others just keeps churning out hits year after year. How do they come up with so many great …

Toy Story

'Best idea wins': how Pixar grew up

On November 22, it will be exactly 20 years since the American release of Pixar’s Toy Story, the world’s first computer-generated (CG) feature film. A few days later Pixar will open its 16th film, The Good Dinosaur. The years in between have seen the studio grow from a scrappy, little-known …

Animation

How A Former Pixar Executive Is Building A VR Company Based On Pixar Principles

As Limitless Entertainment prepares to release its first VR film, Gary the Gull, founder Tom Sanocki talks about Pixar’s influence.<p>Before Tom Sanocki formed the Seattle-based virtual reality company Limitless Entertainment, he spent 11 years at Pixar, where he designed characters for films such as</i> …

How Are Pixar Films So Timeless and Relevant?

It’s all about story.<p>YouTuber Kristian Williams’ latest video delves into how Pixar manages to create ever-relevant and -relatable films. Williams’ video-essay explains that where Dreamworks and other competitors use the medium of animated film to breathe new life into tired genres — Williams uses</i> …

A Look At Pixar’s Secret Storytelling Weapons

<b>WHAT:</b> A video essay on why Pixar films tend to be so relatable.<p><b>WHO:</b> YouTuber KaptainKristian.<p><b>WHY WE CARE:</b> It’s not just that Pixar films put viewers through the emotional wringer, it’s the way they do it–not with cheap manipulation but with meticulously crafted storytelling and core truths. In a …

Use a trick from an Oscar-winning Pixar director to recalibrate when it feels like everything is going wrong

He's won two Academy Awards for his direction of 2009 film "Up" and 2015 film "Inside Out," and has been nominated for four more.<p>But that doesn't mean he never feels like everything is going wrong.<p>In the 2014 book "Creativity, Inc.," Pixar Animation and Disney Animation president Ed Catmull …

Animation

London Tube font redesigned for the internet age

The iconic typeface of the London Underground is getting a revamp. Design firm Monotype has been commissioned to rework the letters, numbers and symbols that people look at every day while they hurriedly board Tube carriages, stand on platforms and look at maps. The "Johnston" typeface was unveiled …

Typography