Terence Eduarte

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Life is a game. This is your strategy guide

Real life is the game that – literally – <i>everyone</i> is playing. But it can be tough. This is your guide.<p>Basics<p>You might not realise, but real life is a …

baumausfeed:

These are amazing variations of her original ballpoint-pen drawings. I love the patterns Kelly creates and the colours she uses. Shows just how much you can do with a 10p Bic pen, eh?

20 Websites With Unique Interactive Scrolling

With the introduction of HTML 5, long scrolling websites have become quite a trend, in the world of web design. While this technique offers clean and …

How To Win Over Customers: Lessons From 8 Rock-Star Brands

Ziba Executive Creative Director Paul O’Connor, who has worked with companies such as Heinz, Intel, and Procter & Gamble, looks back at some of the most innovative brands of 2013, and offers a glimpse of what brands will need to succeed in 2014.<p>The things that make us care about goods, services, …

4 Tips For Reining In Client Expectations

Doug Hopkins of Isobar explains why decoding design feedback may be the most important skill you can master.<p>Design–especially the early stages of a new project–can quickly turn from a smooth running machine with a clear destination into a white-knuckle thrill ride barreling into parts unknown. …

Why You’re More Likely To Buy Something When Shopping On Your iPad

The “endowment effect,” which makes us overvalue items, is stronger on a touch screen.<p>People tend to increase the value of an item the moment they take ownership of it. Psychologists call this the “endowment effect.” It shows up even in trivial things, like coffee mugs or chocolate bars, that …

9 Ways To Get The Most Out Of Design Thinking

How Lippincott, the branding and strategy firm behind Coca-Cola’s swirl, Starbucks’s logo, and Samsung’s global identity, fuses creativity and analytics.<p>I lead an unusual company. Lippincott, part of the highly analytical management consulting firm Oliver Wyman, is the creative force behind the …

Your Guide to Implementing Kick-Ass Social Media Programs

Every company wants to make social media an essential component of marketing, communications, lead generation and customer support programs. If you …

The Perfect Pet Names for the 15 Biggest Wankers at Your Agency

You may have noticed that advertising employs its fair share of wankers. But what can you call these people behind their backs that feels fresh and …

9 Daily Habits That Will Change Your Life

These small, daily habits will make an immediate difference in your life. What are you waiting for exactly? Read. Now.