Trixie Khong

313 Flips | 1 Magazine | 6 Likes | 18 Followers | @trixiekhong | Founder of Jewellery label By Invite Only, www.byinviteonly.info

Want to Build a Championship-Winning Business? Think About Hiring Like This

With every hire, ask yourself, "Is this person worth a $500,000 investment?"<p>Building the right team is critical to the future success of your business.<p>You may have a wonderful product and excel at delivering client needs, but you're sunk if your team doesn't have the same enthusiasm, drive, or …

Employment

How to Find the Superstar in Your Stack of Resumes

These are the 3 essential factors to look for when hiring.<p>Hiring the right people for your team is imperative to successfully building your business. In addition to performing the roles that help your business grow, the right team will create a culture that sustains the energy needed to continue …

Employment

Want to Keep Your Best Workers from Leaving? Please Stop Being This Type of Boss

According to research, fifty percent of employees leave their job to get away from their manager.<p>In Gallup's massive research over the course of three decades, they have identified three types of workers:<p>1. <b>Engaged Employees</b>: They work with passion and feel a profound connection to their company. …

Employee Engagement

Video Marketing Strategy; The Importance of Effective Planning Before Execution

According to a recent study, 75% of video viewers report that they will click through to a website after watching a high quality video. It’s clear …

Marketing

Lead Conversion Made Easy: 5 Effective Tips That Work

The goal of any business is to make sales and grow its customer base. For online businesses, this process is quite difficult. Businesses use SEO, PPC, Email and Social media marketing to create new leads. But then they struggle to gain the real output – Sales.<p>It’s hard to make potential customers …

Customers

3 Steps to Build a Results-Driven Influencer Marketing Program

As marketers we are always embarking on new and untested waters to keep our sales funnel full of qualified leads, keep customers engaged and ensure …

Marketing

8 Elements Behind Every Successful Social Media Strategy

Every brand and business needs a custom social media strategy based on their current social media standing, goals, and resources available to …

Public Relations

How to identify the perfect social influencer for your business

Using the right social influencer also depends on using the right social media platform to create awareness of your brand. The heavyweights like Instagram, Facebook, and YouTube, are some of the best options to choose from.<p>Facebook is believed to be the most influential of the bunch. It’s not hard …

Marketing

4 Ways to Improve Your Content Marketing

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold …

Marketing

6 Surprising Ways to Use Google Adwords You Haven't Tried Yet

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency.<p>This enterprising young graduate submitted his resume, and when he didn’t hear back, decided to leverage Google AdWords by bidding on the names of executives at the large company.<p>When …

AdWords

How To Hire The Right Digital Marketing Agency For Your Business

How to Boost Your Instagram Aesthetics to Get Your Brand More Attention | Inc.com

Budding entrepreneurs who are trying to promote their brands on Instagram, need to work really hard to gain visibility among target audiences. So much effort goes into growing followers organically. However, the trouble is, not all of them might be relevant for their brand. Naturally, they try to …

Marketing

4 Ways to Create Happier, More Engaged Customers | Inc.com

When was the last time you had a terrible customer service experience? How about a great one? Chances are the former is much easier to recall, and you're not alone in feeling that way.<p>Unfortunately, traditional customer service models are designed around these negative experiences - the only time a …

Customer Experience

4 Effective Ways to Market to Gen Z

Shutterstock<p>In recent years, there’s been a lot of talk about the importance of marketing to millennials. But has your business made it a point to …

Have An Online Store? Use This 1 Simple Psychological Trick To Sell More | Inc.com

Have you ever purchased a product online just because it had the most positive reviews? Or ate at a restaurant because it had the longest line in town?<p>Then you'll be pleased to know that the same psychological processes that led you to make those purchases can be leveraged to get others to make …

eCommerce

The Best Days and Times to Send Your Email (Infographic)

Here are some tips to help you boost your email marketing efforts.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>From creating copy to the best time to hit send, email marketing is not an easy task, but there are certain things you can do to help make your campaign successful.<p>If you …

The 2017 Email Marketing Field Guide: The Best Times and Days to Send Your Message and Get It Read

Have you ever gone looking for advice on the best time to send your email and walked away feeling more confused than confident?<p>You’re not alone. …

Deloitte CMO: 10 Powerful Marketing Lessons

Today, 52% of consumers evaluate a company’s values when making a purchase, this according to Forrester. In the age of the connected customers, brands can resonate with buyers by being authentic, establishing a deeper emotional connection, be clear about core values and deliver meaningful …

3 Social Media Marketing Tactics to Help Improve Your Conversion Rates

Social media is in virtually everyone's hands at this point. And that pun was intended.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media is in virtually everyone's hands at this point: With a phone or tablet, you're connected. In fact, there are 2.3 billion active users on …

Digital Marketing KPIs For Dummies

Entrepreneurs work passionately on creation, developing new ideas & designing,The post Digital Marketing KPIs For Dummies appeared first on iamwire.

Marketing

How Social Media Influencers Helped Turn NYX And Becca Into Multimillion-Dollar Cosmetics Brands

This week, I had a chance to speak with Brit McCorquodale, Head of Marketing and Communications, and Christina Grammenos, General Manager, of Tribe Dynamics, an industry leader in measuring social influencer engagement, particularly in beauty. Tribe Dynamics gauges how consumers respond to brands …

Public Relations

Here's the best time to post on Instagram each day

Everyone wants more likes and engagement on Instagram. But when's the best time to post to get your photos in front of the most eyeballs?<p>Research …

Mark Cuban on Why You Shouldn't Take Money from Him | Inc.com

Entrepreneur Mark Cuban plays up his investing on Shark Tank, but he shared some cold wisdom in a recent interview: Taking VC investment should be a last resort. Even if he's the one offering the money.<p>He breaks it down in a recent Chase Jarvis interview:<p><i>Sweat Equity is always the best equity. The</i> …

Startups

9 Mind-Blowing Content Curation Tools to Boost Your Traffic and Engagement

If you are always creating new content, it can burn a deep hole in your marketing budget…<p>A great way to publish more content, without actually …

Infographics

Does the Failure of Nasty Gal Prove Millennials Aren't Ready to Lead? | Inc.com

Two years ago, 30-something Sophie Amoruso was a poster child for Millennial business savvy. Her company reported $85 million in revenue for 2014. She had two successful books on the market. She was in talks with Netflix for a series about her life.<p>Now, Amoruso is out as CEO of Nasty Gal, and the …

New Hampshire

Do Search Ads Really Work?

Ballykdy/iStock<p>More than a century ago, the department store magnate John Wanamaker famously complained about his inability to gauge the effectiveness of the money he spent on advertising. Since then, technologies such as radio, television, and the internet have given companies new venues for …

6 Tips on Running Micro-Influencer Campaigns

Micro-influencers are influencers with less than a million followers. They may just be the key to boosting your product or service.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you're the only one making decisions on how to reach more users for your product, knowing which …

4 Secrets to Social Video Success

The power of social video marketing is increasingly touted as the fastest way for brands to build engagement with customers and prospects. In a …

Study: The perfect blog post length—and how long it should take to write

<i>This article originally appeared on PR Daily in February of 2017.</i><p>If you're looking for short, easy answers to some common blogging questions, here …