Create amazing content that inspires your audience to interact with you. Your online engagement is your most valuable resource. It's even more important than your follower growth, because social media
Content marketing has solidified its place amongst the core tools in a marketer’s arsenal. In Bill Gates’s prescient essay on the subject back in 1996, he wrote, “Content is where I expect much of the
Recent surveys, studies, forecasts and other quantitative assessments of the progress of AI highlighted the rapidly increasing expectations regarding the business benefits of AI and the low incidence business
Ali Grant, the founder of digital communications agency Be Social, says we need to redefine how influencer marketing measures success. The announcement of Instagram removing visible likes was twofold.
Voice search is the next big transformation about to hit digital marketing. And, in fact, the phenomenon has already arrived in a big way: 65% of 25-to-49-year-olds “speak” to their devices at least once
When you start a business, you are faced with a never-ending list of challenges and obstacles to overcome. But, determined to succeed, you put your head down and check one item of the list after another