Amar Trivedi

6,534 Flips | 2 Magazines | 56 Likes | 5 Following | 162 Followers | @trivediamar | Strategy Consultant (social business, content marketing, community engagement, experience design) with international experience in digital marketing and communications across cultures, markets and brands. http://about.me/amartrivedi

How to become a LinkedIn influencer

Here’s where to start if you want to build your following and raise your status on the business social media platform.<p>Jim Keenan says he’s probably on LinkedIn more than he should be—at least a few times a day. But if the measure of where professionals should spend their time is looking at what …

Social Media

7 Important Digital Marketing KPIs for Small Business Owners

Updated June 20, 2018<p>Key Performance Indicators (KPIs) are measurable data that companies use to track and evaluate strategic activities and business …

Marketing

Why Brands Need to Pay Attention to Augmented Reality Now More Than Ever

You probably remember Pokémon Go and the wave of excitement it ushered in just a few years ago for social media and other interactive social …

Customer Experience

The Key to Successfully Generating New Leads for Your Company

As the founder of a digital marketing company, I am tasked with the goal of generating new leads for my clients and I am constantly testing out innovative ways in my pursuit. Our company works with a lot of gyms and discovered a “secret sauce” to increasing leads prospects, which I share below. Not …

Marketing

Infographic: Don’t fall for these social media marketing myths

Social media marketing isn’t going away anytime soon.Even with the scandals rocking the industry about data protection and technology addiction, …

Social Media

7 costly social media marketing mistakes

<i>This article originally appeared on</i> PR Daily <i>in June of 2017</i>.<p>Social media can be a powerful tool for brand promotion and consumer connection, but what …

Public Relations

Want to Deliver Unforgettable Presentations? Use the 30-Second Rule

The secret to making a great presentation is winning over your audience in the first 30 seconds (and keeping their interest through the last 30 seconds).<p>No matter who's in your audience, or where and when you deliver it, the secret to making a great presentation is capturing your audience's …

Public Speaking

Email Marketing Is Still The Top Way To Generate Leads

As the general public became familiar with electronic communications, mass postal-mail marketing campaigns gave way to email marketing campaigns. If you have been working in marketing prior to the social media boom, you surely remember when emails were the top marketing platform.<p>Over time, the …

Marketing

11 creative ways to pump up your content marketing game

<i>This article originally appeared on</i> PR Daily <i>in June of 2017.</i><p>Coming up with fresh, new and exciting ideas for your organization isn’t easy.<p>Jeff Bullas …

Marketing

This 43-Minute Film Won a Grand Prix at Cannes for Shining a New Light on Organ Donation

CANNES, France—Corazón, a 43-minute film, fully-financed by Montefiore Health System in New York and created by JohnXHannes, is one of the first …

Advertising Industry

The Object Of Their Obsession: Putting The Customer First

Obsession can be a good thing — when applied to customers. Of 260 marketers surveyed by Forrester for Adobe, only 12% are truly obsessed about their …

Advertising Industry

Things to Keep In Mind While Creating a Product for a Niche Market

High degree of detail and attention to clients' needs and requirements is the core of niche marketing.<p>3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Serving a niche market is both good and …

Business Strategy

Report: Employee advocacy trumps influencer marketing

When it comes to learning about a brand and purchasing its offerings, relationships matter.When you apply this truth to social media marketing …

Public Relations

5 of the Greatest Creative Ideas From Students This Year

Wondering what some of the next generation of creatives are dreaming up these days? From an app that helps you figure out what items can and cannot …

Advertising Industry

6 Advanced Techniques to Generate Leads with Social Media

Are you struggling to generate additional leads for your growing business through social media? In a poll, 63% of online marketers admitted that …

Marketing

How This Company Used Instagram Marketing To Become A Leading Fitness Brand

Lukas Kurzmann, David Kurzmann and Thomas Mark are three entrepreneurs who, in just three years, turned an unknown sports nutrition company into a multi-million dollar business. Today, their company Women’s Best is a globally recognized fitness brand that boasts over 3.5 million Instagram followers …

Marketing

The Future of Digital Marketing in a Data-Privacy World

Tougher regulations and rising distrust have companies scrambling to figure out how to create stronger ties with their customers<p>Companies have long collected data on consumers to determine what people want and who their potential customers might be.<p>But for anybody doing in business in Europe, how …

Digital Marketing

How Often You Should Post on Social Media, According to 10 Studies

There's a lot of debate when it comes to recommended frequency for social media publishing. Here's what the data has to say about it.<p>When it comes to determining the optimal frequency for posting on social media, even the industry giants can't seem to be able to come to a consensus. One publication …

Social Media

The Shift From 4G to 5G Will Change Just About Everything

Telecom experts are going so far as to herald the arrival of 5G as the advent of the fourth industrial revolution. There are an ever-expanding number …

Internet of Things

Influencer Marketing Beyond the Hype Cycle: Redefining Influence

Every marketer should consider getting a tattoo of Gartner’s Hype Cycle, as a reminder to keep us from chasing shiny objects.<p>The Hype Cycle goes like …

Public Relations

Unilever Demands Influencer Marketing Business Clean Up Its Act

Consumer-products giant won’t work with influencers who buy followers and calls for social-media platforms to fix fraud<p>By<p>Suzanne Vranica<p>Suzanne Vranica<p>The Wall Street Journal<p>Biography<p>@VranicaWSJ<p>Suzanne.Vranica@wsj.com<p>Using personalities popular on social media for promotion may be a hot marketing …

Public Relations

5 Marketing Trends To Pay Attention To In 2019

At each of my last three keynote addresses, I was asked this simple question: “What do you think is going to happen with marketing in 2019?” It’s still only summer, but people are already trying to look ahead and see what’s around the curve. And I understand why: The world is changing a mile a …

Marketing

Content Marketing is a Privilege

We are all creators now. All publishers. And companies are collaborators. Okay, and sometimes, we’re fans of other people’s creations, too. But even …

Marketing

12 B2B Marketing Techniques for Lead Generation

<b>61% of marketers say that generating quality business leads is their biggest challenge</b><b>. This shows that all businesses need to spend a lot of energy</b> …

Marketing

Infographic: 6 trends shaping the digital advertising industry

Digital channels are dominating the advertising market.<p>As the landscape expands, new avenues for distribution and, ultimately, new challenges are …

Digital Advertising

6 Content Marketing Tips You Need to Know About to Boost Your ROI

Does your content account for all three parts of the buyer's journey?<p><i>By Syed Balkhi, the founder of WPBeginner,</i><p>Investing time in your content marketing strategy affords you the opportunity to reap a higher profit than if you spend time on any other marketing or advertising strategies.<p>However, not …

Marketing

Look out, Facebook and Google: Amazon is becoming an advertising giant

MARKETWATCH FRONT PAGE<p>While much has been said about Amazon.com Inc.’s aggressive bets on brick-and-mortar retail, health care and many other …

Financial Markets

How To Transform Marketing Into A Revenue-Generating Accountability Function

“It’s a wonderful time to be a CMO in the B2B world,” suggested Margaret Molloy, in a recent Forbes article. The role is rapidly changing and those marketers who can lead the change are poised to have significant impact. Prior to joining Optanix as CMO, Melissa Puls, as CMO of Progress, helped …

Marketing

Disruptor Alert: These 3 Companies Are Changing Retail

The retail industry is in flux. Find out how Stitch Fix, Home Depot, and Amazon are influencing its evolution.<p>The rise of e-commerce has rocked the …

eCommerce

Your Content Marketing Must Sell Solutions, Not Stuff

I’ve written in the past about the importance of selling solutions rather than stuff, but it’s an idea worth diving into from another angle.Said in …

Marketing